ChangeEngine

Software DevelopmentSan Francisco, California, United StatesFounded 2021$16M raised

ChangeEngine is an AI-powered employee experience platform that helps HR teams automate personalized communications across email, chat and frontline systems. The 11-50 person startup raised $16M in a May 2024 Series A.

Employees
Total raised
$16M
Last: Series A
Open roles
1
0% vs last year
Site visitors
13K
per month
Alumni founders

About

ChangeEngine sells software that automates HR workflows like onboarding, recognition programs and manager coaching. It integrates with HR systems to trigger personalized messages through email, Teams and Slack without requiring employee logins.

The company has grown to 11-50 employees since its 2021 founding, with recent Series A funding suggesting expansion. Its AI approach to employee communications targets the growing market for HR automation tools.

Founders and leadership

Consulting roles dominate ChangeEngine's workforce, accounting for 146 of 166 analyzed profiles. The company maintains a lean structure typical of early-stage startups, with median tenure at 2 years.

The ChangeEngine org chart

Andrew Higashi (Co-founder & CEO) leads 11 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.

  • Co-founder & CEO
    CEO
    • Co-founder & Chief Customer Officer
      Executive
    • Co-founder & Chief Product & AI Officer
      Executive
    • VP of Go-To-Market | Marketing & GTM Engineering

Talent flow

ChangeEngine recruits heavily from HR tech firms like RolePoint (6 hires) and Chief (5), plus tech giants Amazon (5) and Oracle (3). Alumni frequently move to HR-adjacent roles, with multiple joining Poka and marketing/recruiting startups.

Where ChangeEngine people come from, and where they go166 current + 37 former profiles
6 people: RolePoint → ChangeEngine5 people: Chief → ChangeEngine5 people: Amazon → ChangeEngine3 people: WorkSpan → ChangeEngine3 people: Oracle → ChangeEngine3 people: Cisco → ChangeEngine3 people: Microsoft → ChangeEngine3 people: Deloitte → ChangeEngine2 people: ChangeEngine → Poka1 people: ChangeEngine → FrohnenGTM1 people: ChangeEngine → Zammo Digital Marketing1 people: ChangeEngine → Pinnacle Connections HR1 people: ChangeEngine → Talent Nova1 people: ChangeEngine → Kyriba1 people: ChangeEngine → Interlace Health1 people: ChangeEngine → HavocAIChangeEngineCAME FROMWENT TORolePoint6 peopleChief5 peopleAmazon5 peopleWorkSpan3 peopleOracle3 peopleCisco3 peopleMicrosoft3 peopleDeloitte3 peoplePoka2 peopleFrohnenGTM1 peopleZammo Digital Marke…1 peoplePinnacle Connection…1 peopleTalent Nova1 peopleKyriba1 peopleInterlace Health1 peopleHavocAI1 people
Data by CrustdataCrustdata

Most common previous employers of ChangeEngine staff: RolePoint (6), Chief (5), Amazon (5), WorkSpan (3), Oracle (3), Cisco (3). Former ChangeEngine employees most often moved to Poka (2), FrohnenGTM (1), Zammo Digital Marketing (1), Pinnacle Connections HR (1), Talent Nova (1), Kyriba (1).

Alumni worth knowing

Web traffic

changeengine.com monthly visitors-15% month over month
4,80922,55140,29312,750202420252026
Data by CrustdataCrustdata

Traffic mix: 46% direct, 38% search, 6% social, 1% paid.

Where the team actually sits

Headcount by regionHQ: San Francisco, California, United States
CCalifornia, United States
20
NNew York, United States
14
UUnited States
10
IIllinois, United States
7
GGreater Boston
7
LLos Angeles Metropolitan Area
6
MMassachusetts, United States
6
TTexas, United States
5
Data by CrustdataCrustdata

ChangeEngine people are concentrated in California, United States (20), New York, United States (14), United States (10), Illinois, United States (7).

Search footprint

Organic clicks
3,718
per month
Traffic worth
$61K
if bought as ads
Ranking keywords
5,812

ChangeEngine attracts about 3,718 organic search visits a month, traffic worth roughly $61K a month if bought through ads. It gained 1,609 ranking keywords and lost 1,672 in the last period.

What employees say

Compensation
4.60 / 5
Career opportunities
4.60 / 5
Senior management
4.90 / 5
Work-life balance
4.90 / 5

Frequently asked

How much has ChangeEngine raised?

ChangeEngine has raised $16M in total, most recently a Series A round in May 2024.

Who founded ChangeEngine?

ChangeEngine was founded in 2021 by Andrew Higashi, Kes Thygesen, Gaurav Saini, Rick Tank.

Who is the CEO of ChangeEngine?

Andrew Higashi (Co-founder & CEO) sits at the top of ChangeEngine's reporting structure, with 3 direct reports.

Where does ChangeEngine hire from?

The most common previous employers of current ChangeEngine staff are RolePoint (6 people), Chief (5 people), Amazon (5 people).

Where do ChangeEngine employees go after leaving?

Former ChangeEngine employees most often move to Poka (2), FrohnenGTM (1), Zammo Digital Marketing (1).

How much traffic does ChangeEngine get from search?

ChangeEngine attracts about 3,718 organic search visits a month, worth roughly $61K a month in equivalent ad spend.

Where is ChangeEngine's team located?

ChangeEngine staff are concentrated in California, United States (20), New York, United States (14), United States (10).

Computed from 166 current and 37 former ChangeEngine profiles, as of September 2026. Source: Crustdata.

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