Clozd
Clozd sells win-loss analysis software that collects buyer feedback to help companies improve sales performance. The 123-person company raised $56M in a 2022 Series A from investors including Album VC and Greycroft.
The growth story
Clozd grew from 69 to 123 employees between 2021 and 2026, raising $56M along the way, most recently a Series A in May 2022.
About
Clozd's platform gathers direct feedback from customers about why they did or didn't buy a product, aiming to help sales teams refine their approach. Its tools are used by businesses to analyze competitive positioning and product-market fit.
The company has grown to 123 employees since its 2017 founding, with notable backing from Madrona and other West Coast investors. Its Series A suggests expansion plans, though current headcount growth rates aren't disclosed.
Founders and leadership
Sales dominates the org chart with 26 employees, reflecting the product's focus on sales team effectiveness. Leadership includes alumni from Utah's tech ecosystem, with tight concentration in the Lehi area.
The Clozd org chart
Andrew Peterson (Founder) leads 59 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 28 (+56% YoY), Operations 15 (+50% YoY), Program and Project Management 14 (0% YoY), Engineering 13 (-41% YoY), Business Development 11 (+22% YoY), Marketing 7 (0% YoY).
Talent flow
Brigham Young University supplies the most hires (17), followed by Qualtrics alumni (11). Former employees frequently move to Utah tech companies like Pattern and Canopy, with some joining analytics competitors like Gong.
Most common previous employers of Clozd staff: Brigham Young University (17), Qualtrics (11), The Church of Jesus Christ of Latter-day Saints (7), Vivint (5), Medallia (5), Missionary Training Center (5). Former Clozd employees most often moved to Pattern (5), Canopy (4), Gong (3), Bain & Company (3), Redo (3), Instructure (2).
Alumni worth knowing
The Clozd mafia
Six alumni have founded companies, including Solutions360 (52 employees) and Janie (24 employees), showing strong entrepreneurial spillover from this relatively young firm.
6Nate Gardner, was Head of Finance, Strategy & Operations until 2025Brigham Sharp, was Associate until 2021Brice Douglas, was Associate Consultant until 2021Clint Savage, was Product Design until 2023Hayden Ashby, was SDR until 2025Cam Turnbow, was VP Customer Success until 2026Web traffic
Traffic mix: 59% direct, 30% search, 2% social, 2% paid.
What this company is made of
Most common skills at Clozd: Leadership (57), Customer Service (48), Microsoft Excel (46), Sales (39), Public Speaking (39), Management (37), Data Analysis (36), Microsoft Office (35).
Where the team actually sits
Clozd people are concentrated in Utah, United States (60), Salt Lake City Metropolitan Area (30), United States (5), California, United States (2).
Search footprint
Clozd attracts about 310 organic search visits a month, traffic worth roughly $4K a month if bought through ads. It gained 127 ranking keywords and lost 89 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Clozd has 123 employees as of September 2026.
Clozd has raised $56M in total, most recently a Series A round in May 2022.
Clozd was founded in 2017 by Spencer Dent, Andrew Peterson.
Andrew Peterson (Founder) sits at the top of Clozd's reporting structure, with 10 direct reports.
The most common previous employers of current Clozd staff are Brigham Young University (17 people), Qualtrics (11 people), The Church of Jesus Christ of Latter-day Saints (7 people).
Former Clozd employees most often move to Pattern (5), Canopy (4), Gong (3).
At least 6 companies have a founder who previously worked at Clozd, including Solutions360, Janie, Zaymo.
Clozd attracts about 310 organic search visits a month, worth roughly $4K a month in equivalent ad spend.
The most common skills among Clozd staff are Leadership, Customer Service, Microsoft Excel, Sales, Public Speaking.
Clozd staff are concentrated in Utah, United States (60), Salt Lake City Metropolitan Area (30), United States (5).
Clozd has about 28 people in Sales, up 56% over the past year, as of September 2026.
Clozd has about 15 people in Operations, up 50% over the past year, as of September 2026.
Computed from 108 current and 218 former Clozd profiles, as of September 2026. Source: Crustdata.
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