Conduct
Conduct is an AI startup that helps companies analyze and troubleshoot legacy enterprise software, starting with SAP systems. The London-based company has 62 employees and raised $72M in a Series A round in 2026 with backing from SAP and major VCs like Index Ventures.
The growth story
Conduct grew from 1 to 62 employees between 2024 and 2026, raising $72M along the way, most recently a Series A in June 2026.
About
Conduct builds AI agents that let business users query and fix problems in complex enterprise software through natural language. It initially focuses on SAP systems, which are widely used but notoriously difficult to modify without technical expertise.
The company is newly founded (2024) but already employs 62 people, suggesting rapid scaling after its $72M Series A. SAP's participation as an investor indicates potential product integration advantages.
Founders and leadership
Engineering dominates the org chart with 14 employees in that function. The company appears to have a technical leadership structure typical of AI startups, with a median tenure of just 1 year reflecting its recent founding.
The Conduct org chart
Jan Philipp Haas (Co-Founder) leads 8 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 18 (+260% YoY), Engineering 12 (+50% YoY), Entrepreneurship 7 (+75% YoY), Information Technology 5 (+150% YoY), Operations 5 (+400% YoY).
Talent flow
Conduct recruits heavily from Palantir (6 hires) and consulting firms like McKinsey and Deloitte (3 each). Alumni have moved to diverse companies including GitHub, adidas, and space tech firm EnduroSat.
Most common previous employers of Conduct staff: Palantir Technologies (6), McKinsey & Company (3), Google (3), Sana (3), Deloitte (3), Celonis (2). Former Conduct employees most often moved to EnduroSat (1), adidas (1), Nscale (1), GitHub (1), Gistware (1).
Hiring now
Web traffic
Traffic mix: 68% direct, 22% search, 2% social, 0% paid.
What this company is made of
Most common skills at Conduct: Python (Programming Language) (17), Microsoft Office (17), Leadership (15), Microsoft Excel (14), Public Speaking (12), Teamwork (12), Project Management (11), Management (10).
Where the team actually sits
Conduct people are concentrated in England, United Kingdom (22), United Kingdom (8), London Area, United Kingdom (4), Berlin, Germany (2).
Search footprint
Conduct attracts about 2,602 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 6 ranking keywords and lost 2 in the last period.
Frequently asked
Conduct has 62 employees as of September 2026.
Conduct has raised $72M in total, most recently a Series A round in June 2026.
Conduct was founded in 2024 by Jan Philipp Haas, Philipp Hoefer, Henry Thompson, Fabian Löffler.
Jan Philipp Haas (Co-Founder) sits at the top of Conduct's reporting structure, with 4 direct reports.
The most common previous employers of current Conduct staff are Palantir Technologies (6 people), McKinsey & Company (3 people), Google (3 people).
Former Conduct employees most often move to EnduroSat (1), adidas (1), Nscale (1).
Conduct attracts about 2,602 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Conduct staff are Python (Programming Language), Microsoft Office, Leadership, Microsoft Excel, Public Speaking.
Conduct staff are concentrated in England, United Kingdom (22), United Kingdom (8), London Area, United Kingdom (4).
Conduct has about 18 people in Business Development, up 260% over the past year, as of September 2026.
Conduct has about 12 people in Engineering, up 50% over the past year, as of September 2026.
Computed from 47 current and 10 former Conduct profiles, as of September 2026. Source: Crustdata.
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