Sana
Sana is an AI software company that builds learning and automation tools for businesses. The Stockholm-based firm has 671 employees and raised $137M in a Series C round in October 2024.
The growth story
Sana grew from 94 to 671 employees between 2021 and 2026, raising $137M along the way, most recently a Series C in October 2024.
About
Sana develops AI platforms for workplace learning and task automation. Its products include an AI-native learning system and an agent-based automation tool, aimed at helping organizations access knowledge and reduce repetitive work.
The company has scaled to 671 employees and secured $137M in Series C funding in late 2024. Its talent pool draws heavily from top consulting firms and tech companies, with significant hiring from Boston Consulting Group, McKinsey, and Spotify.
Founders and leadership
Engineering is Sana's largest function, accounting for 48 employees. The company operates offices in Stockholm, London, and New York City, with leadership likely based in its Stockholm headquarters.
The Sana org chart
Joel Hellermark (Founder and CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 86 (+12% YoY), Business Development 62 (+38% YoY), Operations 53 (+39% YoY), Sales 38 (+31% YoY), Healthcare Services 34 (+162% YoY), Administrative 34 (+48% YoY).
Talent flow
Sana recruits heavily from consulting firms, with 25 hires each from Boston Consulting Group and McKinsey. Its workforce also includes 15 former Spotify employees. Employees typically stay for a median of 1 year before moving on.
Most common previous employers of Sana staff: Boston Consulting Group (BCG) (25), McKinsey & Company (25), Spotify (15), Bain & Company (13), Northvolt (10), Klarna (9). Former Sana employees most often moved to Legora (10), McKinsey & Company (6), Conduct (3), ElevenLabs (3), Google (3), Boston Consulting Group (BCG) (3).
Alumni worth knowing
The Sana mafia
Sana alumni have founded 18 companies, including Lovable (1,063 staff), Mediabistro (37 staff), and Above Security (35 staff). These startups span industries from security to media and e-commerce.
19Anton Osika, was Founding Engineer until 2020Miles Jennings, was Technology Evangelist until 2018Aviv Nahum, was AI & Integrations until 2025Arian Hanifi, was Spring Intern in Business Development until 2023Emil Sjölander, was Director of Business Development until 2024Gautam Narasimhan, was GTM until 2026
Fredrik Busck, was GTM Manager until 2026
Ines Belmaachi, was Founding US GTM until 2026
Gustaf Aniansson, was Business Analyst until 2019
Chris Mani Sletten, was Sales Development Representative until 2023
Grant Goodstein, was Senior GTM Manager, UK&I until 2024
MohammadSadegh Rahiminia, was Spatial Software Developer until 2020
Måns Tivenius, was Business Development Intern until 2020
Karl-Gustav Elf, was Growth Intern until 2022
Olle Evertsson, was Founding GTM UK&I until 2026
Ayman Zalet, was Talent Agent until 2024
Alberto Trevisanato, was GTM Strategy & Ops until 2025
Jules Oberg, was GTM until 2025
Flavio Aguilar, was Senior Learning Designer & Content Specialist until 2023Web traffic
Traffic mix: 41% direct, 45% search, 3% social, 1% paid.
What this company is made of
Most common skills at Sana: Leadership (109), Microsoft Office (97), Microsoft Excel (94), Project Management (92), Teamwork (92), Communication (78), Public Speaking (76), Customer Service (71).
Where the team actually sits
Sana people are concentrated in Stockholm County, Sweden (78), New York, United States (61), England, United Kingdom (27), Sweden (24).
Search footprint
Sana attracts about 465 organic search visits a month, traffic worth roughly $7K a month if bought through ads. It gained 275 ranking keywords and lost 196 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.80 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Sana has 671 employees as of September 2026.
Sana has raised $137M in total, most recently a Series C round in October 2024.
Sana was founded in 2016 by Joel Hellermark, Victor Iyakoregha.
Joel Hellermark (Founder and CEO) sits at the top of Sana's reporting structure, with 5 direct reports.
The most common previous employers of current Sana staff are Boston Consulting Group (BCG) (25 people), McKinsey & Company (25 people), Spotify (15 people).
Former Sana employees most often move to Legora (10), McKinsey & Company (6), Conduct (3).
At least 18 companies have a founder who previously worked at Sana, including Lovable, Mediabistro, Above Security.
Sana attracts about 465 organic search visits a month, worth roughly $7K a month in equivalent ad spend.
The most common skills among Sana staff are Leadership, Microsoft Office, Microsoft Excel, Project Management, Teamwork.
Sana staff are concentrated in Stockholm County, Sweden (78), New York, United States (61), England, United Kingdom (27).
Sana has about 86 people in Engineering, up 12% over the past year, as of September 2026.
Sana has about 62 people in Business Development, up 38% over the past year, as of September 2026.
Computed from 292 current and 246 former Sana profiles, as of September 2026. Source: Crustdata.
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