Contentstack

Software DevelopmentAustin, Texas, United StatesFounded 2018644 employees$169M raised

Contentstack is a software company that provides tools for managing digital brand experiences. It has raised $169M, most recently in a Series C round in November 2022, and employs 644 people.

19
19 companies were started by ex-Contentstack people.
-40%
Open roles are down 40% year over year, at 3 today.
7%
7% of analysed staff worked at Raw Engineering before joining. No other company feeds Contentstack more.
Employees
644
Total raised
$169M
Last: Series C
Open roles
3
-40% vs last year
Site visitors
480M
per month
Alumni founders
19
companies started

The growth story

Contentstack headcount and funding644 people today
716$58M$80M6442020202120222023202420252026
Data by CrustdataCrustdata

Contentstack grew from 190 to 644 employees between 2020 and 2026, raising $169M along the way, most recently a Series C in November 2022.

About

Contentstack develops software for companies to manage and deliver digital brand content across platforms. Its tools aim to streamline workflows and integrate disparate systems for more effective audience engagement.

The company has scaled rapidly since its 2018 founding, reaching 644 employees. Its $169M in funding includes backing from prominent investors like Insight Partners and Georgian, suggesting strong market validation.

Founders and leadership

Engineering is Contentstack's largest function with 126 employees, reflecting its technical focus. The company has a median tenure of 2 years, indicating moderate employee retention.

The Contentstack org chart

Neha Sampat (Founder & CEO) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
301-5%
IInformation Technology
53-5%
SSales
50-9%
OOperations
31-6%
CCustomer Success and Support
24-4%
MMedia and Communication
240%
MMarketing
22-33%
AArts and Design
22-12%
PProgram and Project Management
20-5%
Data by CrustdataCrustdata

Headcount by function: Engineering 301 (-5% YoY), Information Technology 53 (-5% YoY), Sales 50 (-9% YoY), Operations 31 (-6% YoY), Customer Success and Support 24 (-4% YoY), Media and Communication 24 (0% YoY).

Talent flow

Contentstack recruits heavily from Raw Engineering, accounting for 21 hires, and other tech firms like Sprinklr and Sitecore. Alumni frequently move to major tech companies including Google, Salesforce, and Sanity.

Where Contentstack people come from, and where they go294 current + 295 former profiles
21 people: Raw Engineering → Contentstack9 people: Software → Contentstack8 people: Sprinklr → Contentstack8 people: Sitecore → Contentstack7 people: Oracle → Contentstack7 people: built.io by raw engineering → Contentstack6 people: Optimizely → Contentstack6 people: IBM → Contentstack4 people: Contentstack → Google4 people: Contentstack → Sanity4 people: Contentstack → Salesforce3 people: Contentstack → Freshworks3 people: Contentstack → Uniform2 people: Contentstack → Intuit2 people: Contentstack → Motive2 people: Contentstack → SemrushContentstack644 peopleCAME FROMWENT TORaw Engineering21 peopleSoftware9 peopleSprinklr8 peopleSitecore8 peopleOracle7 peoplebbuilt.io by raw eng…7 peopleOptimizely6 peopleIBM6 peopleGoogle4 peopleSanity4 peopleSalesforce4 peopleFreshworks3 peopleUniform3 peopleIntuit2 peopleMotive2 peopleSemrush2 people
Data by CrustdataCrustdata

Most common previous employers of Contentstack staff: Raw Engineering (21), Software (9), Sprinklr (8), Sitecore (8), Oracle (7), built.io by raw engineering (7). Former Contentstack employees most often moved to Google (4), Sanity (4), Salesforce (4), Freshworks (3), Uniform (3), Intuit (2).

Alumni worth knowing

The Contentstack mafia

Contentstack alumni have founded 19 companies, including Unomundi (13 staff) and Literal Humans | B (11 staff), showing entrepreneurial activity among former employees.

Sonja KeerlNishant GuptaJorge FonsecaAndrew KingEshwar BoiniTanmay Joshi19
founders left Contentstack and started 19 companies, employing 51 people between them

13 employees
Sonja Keerl, was Head of Global Product Marketing until 2022
11 employees
Paul David, was Freelance Writer + Content Strategist until 2020
6 employees
Nishant Gupta, was Associate Software Engineer Intern until 2025
4 employees
Jorge Fonseca, was Sr. Manager - Technical Services until 2023
Andrew King, was Technology Partner Manager until 2024
3 employees
Eshwar Boini, was Business Intelligence and Reporting Analyst II until 2023
Tanmay Joshi, was Creative Designer until 2020
2 employees
Suraj Shukla, was Technical Writer until 2021
2 employees
Suraj A., was Team Lead until 2024
2 employees
Suryanarayanan Ramamurthy, was Head of Data Science until 2026
1 employees
Karan Shethia, was Product Analyst - Competitive Intelligence until 2025
1 employees
Jeff Baher, was VP, Marketing - Product, Solutions & Brand Marketing until 2025
1 employees
Behiç Akgün, was Global Head of Revenue Operations until 2024
Manish Sharma, was Chief of Staff until 2025
D
Dan Radin
 
Dan Radin, was Enterprise Account Manager until 2021
Abhi Vakil, was AI Intern until 2025
Mark Xiong, was Software Engineer Intern until 2024
A
Area Expert Services
 
Kevin Klimaszewski, was Senior Account Executive until 2023
D
Dapper Singh
 
Zamir Thind, was Senior Solutions Architect until 2025

Web traffic

bit.ly monthly visitors+1% month over month
372,468293,690,911587,009,353479,724,324202420252026
Data by CrustdataCrustdata

Traffic mix: 54% direct, 5% search, 28% social, 1% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
JJavaScript
231
LLeadership
166
RReact.js
160
NNode.js
156
HHTML
153
CCascading Style Sheets (CSS)
148
CCommunication
143
SSQL
138
JJava
133
PProject Management
132
Data by CrustdataCrustdata

Most common skills at Contentstack: JavaScript (231), Leadership (166), React.js (160), Node.js (156), HTML (153), Cascading Style Sheets (CSS) (148), Communication (143), SQL (138).

Where the team actually sits

Headcount by regionHQ: Austin, Texas, United States
MMaharashtra, India
89
KKarnataka, India
33
TTamil Nadu, India
14
CCalifornia, United States
10
NNorth Holland, Netherlands
9
CColorado, United States
7
MMumbai Metropolitan Region
6
NNew York, United States
5
Data by CrustdataCrustdata

Contentstack people are concentrated in Maharashtra, India (89), Karnataka, India (33), Tamil Nadu, India (14), California, United States (10).

Search footprint

Organic clicks
12,650
per month
Traffic worth
$106K
if bought as ads
Ranking keywords
14,310
Ads budget
$255K
per month

Contentstack attracts about 12,650 organic search visits a month, traffic worth roughly $106K a month if bought through ads. It gained 3,765 ranking keywords and lost 2,672 in the last period.

Frequently asked

How many employees does Contentstack have?

Contentstack has 644 employees as of September 2026.

How much has Contentstack raised?

Contentstack has raised $169M in total, most recently a Series C round in November 2022.

Who founded Contentstack?

Contentstack was founded in 2018 by Neha Sampat, Nishant Patel, Matthew Baier.

Who is the CEO of Contentstack?

Neha Sampat (Founder & CEO) sits at the top of Contentstack's reporting structure, with 4 direct reports.

Where does Contentstack hire from?

The most common previous employers of current Contentstack staff are Raw Engineering (21 people), Software (9 people), Sprinklr (8 people).

Where do Contentstack employees go after leaving?

Former Contentstack employees most often move to Google (4), Sanity (4), Salesforce (4).

What companies were founded by ex-Contentstack employees?

At least 19 companies have a founder who previously worked at Contentstack, including Unomundi, Literal Humans | B, BlankSage.

How much traffic does Contentstack get from search?

Contentstack attracts about 12,650 organic search visits a month, worth roughly $106K a month in equivalent ad spend.

What skills do people at Contentstack have?

The most common skills among Contentstack staff are JavaScript, Leadership, React.js, Node.js, HTML.

Where is Contentstack's team located?

Contentstack staff are concentrated in Maharashtra, India (89), Karnataka, India (33), Tamil Nadu, India (14).

How big is Contentstack's engineering team?

Contentstack has about 301 people in Engineering, down 5% over the past year, as of September 2026.

How big is Contentstack's information technology team?

Contentstack has about 53 people in Information Technology, down 5% over the past year, as of September 2026.

Computed from 294 current and 295 former Contentstack profiles, as of September 2026. Source: Crustdata.

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