Deel IT (Previously Hofy)
The growth story
Deel IT (Previously Hofy) grew from 34 to 87 employees between 2021 and 2026, raising $30M along the way, most recently a Series B in September 2022.
About
Deel IT helps global teams drastically simplify employee device & app management with a platform built to manage, move, secure and procure equipment in a few clicks, no matter where people work.It centralizes every IT equipment job into the Deel platform. Just uploading your devices means you can start managing them more efficiently right away - from deployment to disposal - across a mixture of makes and models.Plus, because it all lives on the Deel platform, you can manage and combine IT and HR operations all in one place.All this adds up to completely removing the cost and complexity of equipping and supporting teams around the world.And unlike other providers, Deel IT is truly global, wit
Founders and leadership
The Deel IT (Previously Hofy) org chart
Sami Bouremoum (CEO and Co-founder) leads 17 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 19 (+27% YoY), Operations 18 (-18% YoY), Information Technology 10 (0% YoY), Sales 9 (+50% YoY), Customer Success and Support 6 (-14% YoY), Education 3 (0% YoY).
Talent flow
Most common previous employers of Deel IT (Previously Hofy) staff: Samsara (2), Lohika (2), ELITEX (2), Kandji (2), Atos (2), Just Eat Takeaway.com (2). Former Deel IT (Previously Hofy) employees most often moved to Deel (22), Preply (2), Citi (2), Nory (2), Masterschool (2), Access | Information Management (1).
Alumni worth knowing
The Deel IT (Previously Hofy) mafia
5Maria Naumčeska, was Talent Acquisition Partner (via The Big Search) until 2022Tina Faghihi-Hallam, was Global Head of Account Management until 2023Nico B. Boyce, was L2 Customer Support, Zendesk administrator until 2022Tony Burdon, was Senior Account Executive until 2022Charlie Hurley, was Enterprise Account Executive until 2023Web traffic
Traffic mix: 56% direct, 21% search, 8% social, 3% paid.
What this company is made of
Most common skills at Deel IT (Previously Hofy): Microsoft Office (21), Customer Service (21), Communication (21), Leadership (21), Teamwork (19), Business Strategy (18), Project Management (18), Marketing (17).
Where the team actually sits
Deel IT (Previously Hofy) people are concentrated in England, United Kingdom (16), Ukraine (3), United Kingdom (2), Wales, United Kingdom (2).
Search footprint
Deel IT (Previously Hofy) attracts about 94,000 organic search visits a month, traffic worth roughly $1M a month if bought through ads. It gained 30,373 ranking keywords and lost 31,388 in the last period.
Frequently asked
Deel IT (Previously Hofy) has 87 employees as of September 2026.
Deel IT (Previously Hofy) has raised $30M in total, most recently a Series B round in September 2022.
Deel IT (Previously Hofy) was founded in 2020 by Sami Bouremoum.
Sami Bouremoum (CEO and Co-founder) sits at the top of Deel IT (Previously Hofy)'s reporting structure, with 5 direct reports.
The most common previous employers of current Deel IT (Previously Hofy) staff are Samsara (2 people), Lohika (2 people), ELITEX (2 people).
Former Deel IT (Previously Hofy) employees most often move to Deel (22), Preply (2), Citi (2).
At least 5 companies have a founder who previously worked at Deel IT (Previously Hofy), including ORITA Agave Pop, Flavour Bombs, Deltastring.
Deel IT (Previously Hofy) attracts about 94,000 organic search visits a month, worth roughly $1M a month in equivalent ad spend.
The most common skills among Deel IT (Previously Hofy) staff are Microsoft Office, Customer Service, Communication, Leadership, Teamwork.
Deel IT (Previously Hofy) staff are concentrated in England, United Kingdom (16), Ukraine (3), United Kingdom (2).
Deel IT (Previously Hofy) has about 19 people in Engineering, up 27% over the past year, as of September 2026.
Deel IT (Previously Hofy) has about 18 people in Operations, down 18% over the past year, as of September 2026.
Computed from 49 current and 139 former Deel IT (Previously Hofy) profiles, as of September 2026. Source: Crustdata.
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