Nory

Software DevelopmentLondon, England, United KingdomFounded 2021124 employees$62M raised

Nory sells AI-powered restaurant management software that forecasts demand, schedules staff, and orders supplies. The London-based company has raised $62M and employs 124 people.

Employees
124
Total raised
$62M
Last: Series B
Open roles
5
0% vs last year
Site visitors
144K
per month
Alumni founders
4
companies started

The growth story

Nory headcount and funding124 people today
124$8M$16M$37M12420222023202420252026
Data by CrustdataCrustdata

Nory grew from 21 to 124 employees between 2022 and 2026, raising $62M along the way, most recently a Series B in September 2025.

About

Nory's software helps restaurants automate labor scheduling, inventory ordering, and sales forecasting. Its AI assistants predict sales every 15 minutes with 97% accuracy and create staff schedules in under 5 seconds, reportedly reducing labor costs by 10-20%.

The company raised $62M in a Series B round in September 2025, led by Accel and Kinnevik. It has grown to 124 employees, with sales being its largest department at 21 people.

Founders and leadership

Sales is Nory's largest function with 21 employees. The company has a median tenure of 1 year, suggesting a relatively young workforce. Leadership includes founders from Trinity College Dublin and University of Cambridge backgrounds.

The Nory org chart

Conor Sheridan (Founder & CEO) leads 41 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
32+39%
SSales
23+92%
HHuman Resources
12+140%
OOperations
11+57%
CCustomer Success and Support
80%
MMarketing
7+17%
BBusiness Development
6+20%
EEntrepreneurship
40%
PProduct Management
40%
Data by CrustdataCrustdata

Headcount by function: Engineering 32 (+39% YoY), Sales 23 (+92% YoY), Human Resources 12 (+140% YoY), Operations 11 (+57% YoY), Customer Success and Support 8 (0% YoY), Marketing 7 (+17% YoY).

Talent flow

Nory recruits heavily from Intercom, Bain & Company, and Mews. Alumni frequently move to Lette, Toast, and Sona. Trinity College Dublin and Technological University Dublin are its top feeder schools.

Where Nory people come from, and where they go96 current + 60 former profiles
7 people: Intercom → Nory5 people: Bain & Company → Nory4 people: Mews → Nory3 people: Deliveroo → Nory3 people: Bother → Nory3 people: Bulb → Nory3 people: Toast → Nory2 people: CloudKitchens → Nory3 people: Nory → Lette2 people: Nory → Toast2 people: Nory → Sona1 people: Nory → Faculty1 people: Nory → Orange Growth Advisory1 people: Nory → Publicative.com1 people: Nory → Medius1 people: Nory → Triple PointNory124 peopleCAME FROMWENT TOIntercom7 peopleBain & Company5 peopleMews4 peopleDeliveroo3 peopleBother3 peopleBulb3 peopleToast3 peopleCloudKitchens2 peopleLette3 peopleToast2 peopleSona2 peopleFaculty1 peopleOOrange Growth Advis…1 peoplePublicative.com1 peopleMedius1 peopleTriple Point1 people
Data by CrustdataCrustdata

Most common previous employers of Nory staff: Intercom (7), Bain & Company (5), Mews (4), Deliveroo (3), Bother (3), Bulb (3). Former Nory employees most often moved to Lette (3), Toast (2), Sona (2), Faculty (1), Orange Growth Advisory (1), Publicative.com (1).

Alumni worth knowing

The Nory mafia

Nory alumni have founded at least 4 companies, including Lette (13 staff), Arbia (Techstars '25), Publicative.com, and Greeta AI.

Mohan SaiJakub RajekLuke ScalesLeon WoskoSalman Birajdar5
founders left Nory and started 4 companies, employing 21 people between them

13 employees
Mohan Sai, was Software Engineering Manager until 2024
Jakub Rajek, was Product Designer until 2023
Luke Scales, was Senior Software Engineer - Full Stack until 2023
1 employees
Leon Wosko, was Revenue Operations until 2024
1 employees
Salman Birajdar, was Product Engineer until 2026

Hiring now

Payroll Onboarding Specialist (Contract)Onboarding Manager (US)Business Development LeaderAccount Executive (SMB)

Web traffic

nory.ai monthly visitors+28% month over month
22,64283,135143,628143,628202420252026
Data by CrustdataCrustdata

Traffic mix: 60% direct, 17% search, 17% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCustomer Service
46
LLeadership
44
TTeamwork
41
CCommunication
39
MManagement
39
PProject Management
34
MMicrosoft Excel
33
SSocial Media
31
SSales
30
TTeam Leadership
29
Data by CrustdataCrustdata

Most common skills at Nory: Customer Service (46), Leadership (44), Teamwork (41), Communication (39), Management (39), Project Management (34), Microsoft Excel (33), Social Media (31).

Where the team actually sits

Headcount by regionHQ: London, England, United Kingdom
EEngland, United Kingdom
34
UUnited Kingdom
11
CCounty Dublin, Ireland
8
NNew York, United States
7
IIreland
7
LLondon Area, United Kingdom
4
SScotland, United Kingdom
3
TTexas, United States
2
Data by CrustdataCrustdata

Nory people are concentrated in England, United Kingdom (34), United Kingdom (11), County Dublin, Ireland (8), New York, United States (7). 3 offices on record.

Search footprint

Organic clicks
1,338
per month
Traffic worth
$15K
if bought as ads
Ranking keywords
1,635
Ads budget
$17K
per month

Nory attracts about 1,338 organic search visits a month, traffic worth roughly $15K a month if bought through ads. It gained 329 ranking keywords and lost 465 in the last period.

What employees say

Compensation
4.20 / 5
Career opportunities
4.30 / 5
Senior management
3.80 / 5
Work-life balance
4.00 / 5

Frequently asked

How many employees does Nory have?

Nory has 124 employees as of September 2026.

How much has Nory raised?

Nory has raised $62M in total, most recently a Series B round in September 2025.

Who founded Nory?

Nory was founded in 2021 by Conor Sheridan.

Who is the CEO of Nory?

Conor Sheridan (Founder & CEO) sits at the top of Nory's reporting structure, with 7 direct reports.

Where does Nory hire from?

The most common previous employers of current Nory staff are Intercom (7 people), Bain & Company (5 people), Mews (4 people).

Where do Nory employees go after leaving?

Former Nory employees most often move to Lette (3), Toast (2), Sona (2).

What companies were founded by ex-Nory employees?

At least 4 companies have a founder who previously worked at Nory, including Lette, Arbia (Techstars '25), Publicative.com.

How much traffic does Nory get from search?

Nory attracts about 1,338 organic search visits a month, worth roughly $15K a month in equivalent ad spend.

What skills do people at Nory have?

The most common skills among Nory staff are Customer Service, Leadership, Teamwork, Communication, Management.

Where is Nory's team located?

Nory staff are concentrated in England, United Kingdom (34), United Kingdom (11), County Dublin, Ireland (8).

How big is Nory's engineering team?

Nory has about 32 people in Engineering, up 39% over the past year, as of September 2026.

How big is Nory's sales team?

Nory has about 23 people in Sales, up 92% over the past year, as of September 2026.

Computed from 96 current and 60 former Nory profiles, as of September 2026. Source: Crustdata.

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