Dreamdata
Dreamdata is a B2B marketing attribution platform that tracks customer journeys from first touch to closed deal. The Copenhagen-based company has raised $67M in funding and employs 107 people.
The growth story
Dreamdata grew from 26 to 107 employees between 2020 and 2026, raising $67M along the way, most recently a Series B in October 2025.
About
Dreamdata provides software that helps B2B companies measure the ROI of their marketing efforts by tracking customer interactions across channels. It offers tools for campaign optimization and audience targeting based on pipeline data.
The company has grown to 107 employees since its 2018 founding and recently closed a Series B round. Its $67M in total funding suggests strong investor confidence in its attribution technology.
Founders and leadership
Sales is Dreamdata's largest function, accounting for 30% of its workforce. The company maintains a relatively flat structure with a median tenure of just one year.
Departments, and which ones grew
Headcount by function: Sales 32 (+167% YoY), Customer Success and Support 13 (+117% YoY), Information Technology 10 (+150% YoY), Engineering 10 (-9% YoY), Marketing 9 (+13% YoY), Business Development 7 (+40% YoY).
Talent flow
Dreamdata recruits heavily from Danish tech companies like TwentyThree and Trustpilot. Its employees often move on to AI and marketing tech startups, with Neurons being a top destination.
Most common previous employers of Dreamdata staff: TwentyThree (6), Trustpilot (5), Supermetrics (3), Scratcher.io (3), ZeroNorth (3), Workday Peakon Employee Voice (3). Former Dreamdata employees most often moved to Neurons (3), deepset, makers of Haystack (2), Pylon (2), Zensai (1), Sumary (1), VYRAL (1).
Alumni worth knowing
Web traffic
Traffic mix: 35% direct, 32% search, 10% social, 6% paid.
What this company is made of
Most common skills at Dreamdata: Microsoft Office (44), Communication (37), Project Management (36), Leadership (35), Management (34), Sales (33), Microsoft Excel (32), Social Media (31).
Where the team actually sits
Dreamdata people are concentrated in Capital Region of Denmark, Denmark (42), New York, United States (18), Copenhagen Metropolitan Area (13), New York City Metropolitan Area (6).
Search footprint
Dreamdata attracts about 1,695 organic search visits a month, traffic worth roughly $42K a month if bought through ads. It gained 911 ranking keywords and lost 846 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Dreamdata has 107 employees as of September 2026.
Dreamdata has raised $67M in total, most recently a Series B round in October 2025.
Dreamdata was founded in 2018 by Steffen Hedebrandt, Lars Grønnegaard Hansen.
The most common previous employers of current Dreamdata staff are TwentyThree (6 people), Trustpilot (5 people), Supermetrics (3 people).
Former Dreamdata employees most often move to Neurons (3), deepset, makers of Haystack (2), Pylon (2).
Dreamdata attracts about 1,695 organic search visits a month, worth roughly $42K a month in equivalent ad spend.
The most common skills among Dreamdata staff are Microsoft Office, Communication, Project Management, Leadership, Management.
Dreamdata staff are concentrated in Capital Region of Denmark, Denmark (42), New York, United States (18), Copenhagen Metropolitan Area (13).
Dreamdata has about 32 people in Sales, up 167% over the past year, as of September 2026.
Dreamdata has about 13 people in Customer Success and Support, up 117% over the past year, as of September 2026.
Computed from 91 current and 45 former Dreamdata profiles, as of September 2026. Source: Crustdata.
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