Duel Tech
Duel Tech provides software for brands to manage social affiliates and influencers, helping them acquire customers and measure ROI. The London-based company has raised $21M and employs 77 people.
The growth story
Duel Tech grew from 32 to 77 employees between 2023 and 2026, raising $21M along the way, most recently a Series A in September 2025.
About
Duel Tech's platform helps brands organize communities of social affiliates, content creators, and micro-influencers to drive customer acquisition and revenue. It also tracks the ROI of these efforts compared to traditional advertising. The company focuses on brands prioritizing social and environmental impact over profit and is Bcorp certified.
The company has raised $21M in funding, including a Series A round in September 2025. Its team includes psychologists and brand experts, reflecting a focus on understanding consumer behavior and advocacy.
Founders and leadership
Engineering is the largest function at Duel Tech, with 11 employees. The company is led by co-founders Paul Archer, a former brand ambassador and adventurer, and Panagiotis Tsarouchis, a viral games developer.
The Duel Tech org chart
Paul Archer (Founder and CEO) leads 35 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (-11% YoY), Operations 9 (0% YoY), Product Management 6 (+100% YoY), Business Development 6 (-14% YoY), Administrative 6 (-33% YoY), Information Technology 6 (+20% YoY).
Talent flow
Duel Tech hires from diverse backgrounds, including companies like DAREDEVIL PROJECT, Mimecast, and lululemon. Alumni have gone on to roles at Screenloop, Lifebit, and Tyviso.
Most common previous employers of Duel Tech staff: DAREDEVIL PROJECT (2), Mimecast (2), lululemon (2), Hewlett Packard Enterprise (2), Arcade Strange (2), CreativeX (1). Former Duel Tech employees most often moved to Screenloop (1), Mahired (1), Lifebit (1), Tyviso (1), Oghere (1), HIVE (1).
Alumni worth knowing
The Duel Tech mafia
Duel Tech alumni have founded several companies, including The Gut Feeling, ABM Answered, and Becoming Crew. These ventures collectively employ over 20 people.
9Lucie Hayter, was Health Sector Client Specialist until 2016Sam Hall, was Account Manager until 2017Evva Semenowicz, was Facilitator & strategist until 2021Aaron Passley, was Senior Account Executive until 2024Shannon Smith, was Recruitment Lead until 2021Chelunor Nwajei, was Brand Advocacy Account Director until 2026
Thanos Gkanas, was Web Architect (freelancer) until 2015
Imen Sablon, was People Operations Specialist until 2025
Inga D., was Operations Consultant until 2019Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Duel Tech: Project Management (28), Leadership (28), Teamwork (25), Communication (25), Microsoft Office (24), Management (24), Social Media (23), Customer Service (21).
Where the team actually sits
Duel Tech people are concentrated in England, United Kingdom (23), New York, United States (9), United Kingdom (4), Wales, United Kingdom (4).
Search footprint
Duel Tech attracts about 5,453 organic search visits a month, traffic worth roughly $11K a month if bought through ads. It gained 645 ranking keywords and lost 504 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.30 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Duel Tech has 77 employees as of September 2026.
Duel Tech has raised $21M in total, most recently a Series A round in September 2025.
Duel Tech was founded in 2015 by Paul Archer, Naio Tsarouchis.
Paul Archer (Founder and CEO) sits at the top of Duel Tech's reporting structure, with 5 direct reports.
The most common previous employers of current Duel Tech staff are DAREDEVIL PROJECT (2 people), Mimecast (2 people), lululemon (2 people).
Former Duel Tech employees most often move to Screenloop (1), Mahired (1), Lifebit (1).
At least 9 companies have a founder who previously worked at Duel Tech, including The Gut Feeling, ABM Answered, Becoming Crew.
Duel Tech attracts about 5,453 organic search visits a month, worth roughly $11K a month in equivalent ad spend.
The most common skills among Duel Tech staff are Project Management, Leadership, Teamwork, Communication, Microsoft Office.
Duel Tech staff are concentrated in England, United Kingdom (23), New York, United States (9), United Kingdom (4).
Duel Tech has about 17 people in Engineering, down 11% over the past year, as of September 2026.
Duel Tech has about 9 people in Operations, up 0% over the past year, as of September 2026.
Computed from 54 current and 92 former Duel Tech profiles, as of September 2026. Source: Crustdata.
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