Ethena
Ethena sells compliance training software that uses AI to adapt content to company policies and roles. The New York-based company has raised $50M, most recently in a Series B in June 2022, and employs 87 people.
The growth story
Ethena grew from 49 to 87 employees between 2021 and 2026, raising $50M along the way, most recently a Series B in June 2022.
About
Ethena provides HR, legal and compliance teams with AI-powered training software that automatically generates courses from company policies and HR data. Its platform also includes tools for case management, phishing simulations and policy chatbots. Customers include Genesco, Zendesk and Pinterest.
The company has grown to 87 employees since its 2019 founding. Its $50M Series B in mid-2022 suggests rapid scaling, though current headcount growth rates are unclear. Ethena claims its adaptive learning paths can reduce training time by 60% compared to traditional methods.
Founders and leadership
Sales is Ethena's largest function with 13 employees, indicating a focus on customer acquisition. The company's median employee tenure of 3 years suggests stable leadership and organizational structure.
The Ethena org chart
Roxanne Bras Petraeus (Chief Executive Officer) leads 28 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 13 (+30% YoY), Engineering 12 (+9% YoY), Operations 8 (+33% YoY), Media and Communication 7 (+75% YoY), Arts and Design 5 (-17% YoY), Product Management 4 (0% YoY).
Talent flow
Ethena draws talent from tech companies like Mark43 (5 hires) and InVision (2). Its employees have moved on to roles at Genesys, Zendesk and startups like Boardwalk Health. Several alumni have founded companies, including Boardwalk Health and SAPIEN.
Most common previous employers of Ethena staff: Mark43 (5), LinkedIn (3), InVision (2), PathFactory (2), Loftware (2), Uncommon Goods (2). Former Ethena employees most often moved to Genesys (1), Jawnt (1), Zendesk (1), Boardwalk Health (formerly MedDefend) (1), M13 (1), SAPIEN (1).
Alumni worth knowing
Web traffic
Traffic mix: 68% direct, 9% search, 2% social, 1% paid.
What this company is made of
Most common skills at Ethena: Leadership (33), Microsoft Office (21), Management (20), Sales (19), Microsoft PowerPoint (18), Microsoft Excel (18), Project Management (17), Social Media (17).
Where the team actually sits
Ethena people are concentrated in New York, United States (8), California, United States (6), United States (5), Ontario, Canada (4).
Search footprint
Ethena attracts about 6,375 organic search visits a month, traffic worth roughly $74K a month if bought through ads. It gained 1,822 ranking keywords and lost 1,332 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.80 / 5
- Work-life balance
- 4.70 / 5
Frequently asked
Ethena has 87 employees as of September 2026.
Ethena has raised $50M in total, most recently a Series B round in June 2022.
Roxanne Bras Petraeus (Chief Executive Officer) sits at the top of Ethena's reporting structure, with 9 direct reports.
The most common previous employers of current Ethena staff are Mark43 (5 people), LinkedIn (3 people), InVision (2 people).
Former Ethena employees most often move to Genesys (1), Jawnt (1), Zendesk (1).
Ethena attracts about 6,375 organic search visits a month, worth roughly $74K a month in equivalent ad spend.
The most common skills among Ethena staff are Leadership, Microsoft Office, Management, Sales, Microsoft PowerPoint.
Ethena staff are concentrated in New York, United States (8), California, United States (6), United States (5).
Ethena has about 13 people in Sales, up 30% over the past year, as of September 2026.
Ethena has about 12 people in Engineering, up 9% over the past year, as of September 2026.
Computed from 52 current and 59 former Ethena profiles, as of September 2026. Source: Crustdata.
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