Famly
Famly is a Danish software company that provides tools for early education professionals to manage tasks like parent payments, sleep logging, and family updates. The company has raised $22M in funding and employs 212 people.
The growth story
Famly grew from 148 to 213 employees between 2023 and 2026, raising $22M along the way, most recently a Series A in December 2021.
About
Famly sells software that helps early education professionals automate routine tasks such as tracking child sleep times, processing parent payments, and communicating updates to families. The platform aims to streamline daily operations in childcare settings.
The company raised $22M in a Series A round in December 2021 and employs 212 people. Its focus on the early education sector is supported by initiatives like a podcast and blog that address industry-specific topics.
Founders and leadership
Engineering is the largest function at Famly, with 39 employees. The company is led by a team that includes founders and investors with backgrounds in tech and education.
The Famly org chart
Anders Laustsen (Founder and CEO) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 50 (-2% YoY), Sales 41 (-5% YoY), Customer Success and Support 20 (+25% YoY), Operations 19 (+6% YoY), Marketing 10 (-17% YoY), Business Development 9 (0% YoY).
Talent flow
Famly hires talent from companies like Too Good To Go and Zalando, as well as from institutions such as Copenhagen Business School and IT-Universitetet i København. Alumni often move to companies like Novo Nordisk and Trustpilot.
Most common previous employers of Famly staff: Too Good To Go (5), Zalando (5), IT-Universitetet i København (4), A.P. Moller - Maersk (3), Vivino (3), Booking.com (3). Former Famly employees most often moved to Novo Nordisk (3), Yaay (3), Inpay (3), Trustpilot (3), Neurons (2), Dreamdata (2).
Alumni worth knowing
The Famly mafia
Famly alumni have founded companies like Astralis, Yaay, and Stelloa, with Astralis growing to 74 employees.
6Jonas Gundersen, was VP of Sales until 2018Christian Kjær Laustsen, was Senior Director of Engineering until 2024Olivia Ribin-Zank, was Director of Special Projects & Payments until 2025Anne Lundov, was UX/UI Associate until 2017Laurel Hiedewohl, was Sales Development Representative until 2018Julia Sergeeva, was Senior Manager, Growth Marketing until 2025Hiring now
What this company is made of
Most common skills at Famly: Project Management (55), Communication (54), JavaScript (45), Customer Service (45), Sales (43), English (41), Teamwork (39), Microsoft Office (39).
Where the team actually sits
Famly people are concentrated in Capital Region of Denmark, Denmark (75), Berlin, Germany (10), Copenhagen Metropolitan Area (10), Denmark (10). 3 offices on record.
Search footprint
Famly attracts about 23,310 organic search visits a month, traffic worth roughly $54K a month if bought through ads. It gained 2,647 ranking keywords and lost 2,464 in the last period.
What employees say
- Compensation
- 2.90 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Famly has 212 employees as of September 2026.
Famly has raised $22M in total, most recently a Series A round in December 2021.
Famly was founded in 2013 by Anders Laustsen, Henrik Juhl Rasmussen.
Anders Laustsen (Founder and CEO) sits at the top of Famly's reporting structure, with 7 direct reports.
The most common previous employers of current Famly staff are Too Good To Go (5 people), Zalando (5 people), IT-Universitetet i København (4 people).
Former Famly employees most often move to Novo Nordisk (3), Yaay (3), Inpay (3).
At least 6 companies have a founder who previously worked at Famly, including Astralis, Yaay, Stelloa.
Famly attracts about 23,310 organic search visits a month, worth roughly $54K a month in equivalent ad spend.
The most common skills among Famly staff are Project Management, Communication, JavaScript, Customer Service, Sales.
Famly staff are concentrated in Capital Region of Denmark, Denmark (75), Berlin, Germany (10), Copenhagen Metropolitan Area (10).
Famly has about 50 people in Engineering, down 2% over the past year, as of September 2026.
Famly has about 41 people in Sales, down 5% over the past year, as of September 2026.
Computed from 148 current and 181 former Famly profiles, as of September 2026. Source: Crustdata.
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