Finaloop
Finaloop provides automated accounting and financial operations software for ecommerce and retail brands, handling inventory, analytics and GAAP compliance. The 85-person company raised $52M in Series A funding in June 2024.
The growth story
Finaloop grew from 9 to 85 employees between 2020 and 2026, raising $52M along the way, most recently a Series A in June 2024.
About
Finaloop sells cloud-based financial operations software that replaces separate accounting, inventory and analytics tools for online retailers. It targets brands scaling from startups to enterprises with automated workflows that claim to handle 90% of financial tasks.
The company has grown to 85 employees since its 2020 founding, with recent Series A funding led by Accel and Aleph. Its software focuses on real-time financial visibility without requiring full ERP implementation.
Founders and leadership
Engineering is the largest department with 17 staff. The leadership team includes founders with backgrounds in Israeli military intelligence and enterprise software.
The Finaloop org chart
Lioran Pinchevski (Founder, CEO) leads 40 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (-29% YoY), Operations 13 (-7% YoY), Product Management 10 (-17% YoY), Entrepreneurship 7 (0% YoY), Arts and Design 6 (-25% YoY), Business Development 6 (0% YoY).
Talent flow
Nearly 20% of analyzed employees came from Israeli military or intelligence units, with others from EY and PwC. Alumni frequently move to monday.com and fintech firms like Melio.
Most common previous employers of Finaloop staff: Israel Defense Forces (9), EY (8), PwC (5), Israeli Military Intelligence (5), LocalizeOS (5), Reichman University (5). Former Finaloop employees most often moved to monday.com (4), EY (2), Melio (2), Port.io (1), Zeotap (1), MegaProfitApps (1).
Alumni worth knowing
The Finaloop mafia
Five alumni founded companies including Zeotap (166 employees) and several smaller fintech startups. One founder took an extended sabbatical after leaving.
5Elad Simon, was Interim CRO until 2024Dima Vishnevetsky, was Front End Architect until 2020Yotam Livny, was Head of Data & AI until 2025Ashley Majar, was Senior Software Developer until 2025Martin Gibson, was Board Member until 2025Web traffic
Traffic mix: 76% direct, 11% search, 1% social, 1% paid.
What this company is made of
Most common skills at Finaloop: Team Leadership (24), Leadership (24), Microsoft Excel (23), JavaScript (21), Project Management (21), Management (21), Python (Programming Language) (20), SQL (20).
Where the team actually sits
Finaloop people are concentrated in Israel (24), Tel Aviv District, Israel (22), Center District, Israel (7), New York, United States (3).
Search footprint
Finaloop attracts about 4,226 organic search visits a month, traffic worth roughly $80K a month if bought through ads. It gained 858 ranking keywords and lost 1,146 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 2.50 / 5
- Work-life balance
- 2.80 / 5
Frequently asked
Finaloop has 85 employees as of September 2026.
Finaloop has raised $52M in total, most recently a Series A round in June 2024.
Finaloop was founded in 2020 by Lioran Pinchevski, Eliran Azulai, Yaron Revah.
Lioran Pinchevski (Founder, CEO) sits at the top of Finaloop's reporting structure, with 3 direct reports.
The most common previous employers of current Finaloop staff are Israel Defense Forces (9 people), EY (8 people), PwC (5 people).
Former Finaloop employees most often move to monday.com (4), EY (2), Melio (2).
At least 5 companies have a founder who previously worked at Finaloop, including Zeotap, MegaProfitApps, Aionas.
Finaloop attracts about 4,226 organic search visits a month, worth roughly $80K a month in equivalent ad spend.
The most common skills among Finaloop staff are Team Leadership, Leadership, Microsoft Excel, JavaScript, Project Management.
Finaloop staff are concentrated in Israel (24), Tel Aviv District, Israel (22), Center District, Israel (7).
Finaloop has about 24 people in Engineering, down 29% over the past year, as of September 2026.
Finaloop has about 13 people in Operations, down 7% over the past year, as of September 2026.
Computed from 69 current and 77 former Finaloop profiles, as of September 2026. Source: Crustdata.
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