Firstbase
Firstbase provides IT asset management software for global companies, automating hardware lifecycle processes like shipping and tracking devices for remote employees. The company has raised $65 million in funding, including a Series B round in March 2022, and employs 72 people.
The growth story
Firstbase grew from 109 to 72 employees between 2023 and 2026, raising $65M along the way, most recently a Series B in March 2022.
About
Firstbase sells software that helps companies manage IT hardware for distributed workforces, handling tasks like device procurement, tracking, and retirement. Its platform creates audit trails for IT assets and supports global operations.
The company raised $65 million in venture funding, including a Series B round in 2022 led by investors like Andreessen Horowitz. It employs 72 people, with a median tenure of 3 years indicating stable staffing.
Founders and leadership
Sales is the largest function at Firstbase, with 15 employees. The company operates with a lean team of 72 people across functions, suggesting a focus on efficiency in its operations.
The Firstbase org chart
Chris Herd (Founder & CEO) leads 20 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 19 (+19% YoY), Sales 13 (+18% YoY), Engineering 11 (-15% YoY), Customer Success and Support 6 (-14% YoY), Business Development 5 (+25% YoY), Administrative 4 (0% YoY).
Talent flow
Firstbase hires from companies like Zuora, Vivun, and Okta, with multiple recruits from each. Alumni most often move to AppDirect, with 9 former employees joining the parent company, followed by firms like Superhuman and Samsara.
Most common previous employers of Firstbase staff: Zuora (3), Vivun (2), Okta (2), Apple (2), Deel (2), ICE (UK) (1). Former Firstbase employees most often moved to AppDirect (9), Superhuman (2), Samsara (2), Atlassian (2), Advisory Solutions (2), Thrive Global (2).
Alumni worth knowing
The Firstbase mafia
Firstbase alumni have founded at least 3 companies, including Nona, JuneOps, and The Staging Lady. These startups collectively employ at least 6 people.
4Sefa Kırlı, was Customer Experience Representative until 2023Shubham Bansal, was VP of Engineering until 2025Sazan Dauti, was Senior Software Engineer until 2025Victoria Evans, was Senior Customer Success Manager until 2023Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Firstbase: Leadership (21), Microsoft Excel (21), Customer Service (21), Microsoft Office (19), Communication (17), Sales (17), Data Analysis (16), Management (16).
Where the team actually sits
Firstbase people are concentrated in United States (5), United Kingdom (4), Colorado, United States (3), England, United Kingdom (3).
Search footprint
Firstbase attracts about 677 organic search visits a month, traffic worth roughly $25K a month if bought through ads. It gained 336 ranking keywords and lost 401 in the last period.
What employees say
- Compensation
- 3.40 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Firstbase has 72 employees as of September 2026.
Firstbase has raised $65M in total, most recently a Series B round in March 2022.
Firstbase was founded in 2019 by Chris Herd.
Chris Herd (Founder & CEO) sits at the top of Firstbase's reporting structure, with 2 direct reports.
The most common previous employers of current Firstbase staff are Zuora (3 people), Vivun (2 people), Okta (2 people).
Former Firstbase employees most often move to AppDirect (9), Superhuman (2), Samsara (2).
At least 3 companies have a founder who previously worked at Firstbase, including Nona, JuneOps, The Staging Lady.
Firstbase attracts about 677 organic search visits a month, worth roughly $25K a month in equivalent ad spend.
The most common skills among Firstbase staff are Leadership, Microsoft Excel, Customer Service, Microsoft Office, Communication.
Firstbase staff are concentrated in United States (5), United Kingdom (4), Colorado, United States (3).
Firstbase has about 19 people in Operations, up 19% over the past year, as of September 2026.
Firstbase has about 13 people in Sales, up 18% over the past year, as of September 2026.
Computed from 45 current and 149 former Firstbase profiles, as of September 2026. Source: Crustdata.
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