Forma
Forma sells software that helps companies manage employee benefits programs like flexible spending accounts and health savings accounts. The company has raised $58M in funding and employs 215 people.
The growth story
Forma grew from 103 to 215 employees between 2021 and 2026, raising $58M along the way, most recently a Series B in March 2022.
About
Forma provides a platform for HR and finance teams to administer employee benefits programs across categories like healthcare, commuting and lifestyle spending. Employers can customize programs while employees access benefits through a marketplace or claims system.
The company raised a Series B round in March 2022, bringing total funding to $58M. With 215 employees, Forma has built a substantial workforce focused on customer success and support, which makes up over 10% of its staff.
Founders and leadership
Customer success and support is Forma's largest function, accounting for 22 employees. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Forma org chart
Jason Fan (Founder | CEO) leads 42 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Customer Success and Support 42 (-12% YoY), Operations 33 (+22% YoY), Engineering 25 (-4% YoY), Sales 15 (-29% YoY), Information Technology 12 (+20% YoY), Administrative 12 (+9% YoY).
Talent flow
Forma recruits from a mix of tech companies like Adyen, Headspace and Uber, and universities including National Taiwan University. Alumni frequently move to other HR tech companies, with Benepass being the top destination.
Most common previous employers of Forma staff: Adyen (3), Headspace (3), RingCentral Events (3), Uber (3), Amazon (3), National Taiwan University (3). Former Forma employees most often moved to Benepass (11), UKG (4), Toast (3), Superhuman (3), Zendesk (3), Airvet (2).
Alumni worth knowing
The Forma mafia
Forma alumni have founded 10 companies, including Vitalic Health which employs 14 people and The Garber Company with 10 staff.
10Daniel Tan, was Product until 2023Peter Garber, was Senior Product Designer until 2022Neil Barrow, was Enterprise Account Executive until 2022Greg Smithies, was Advisor until 2018Scott Day, was Advisor until 2022Vivek Bezawada, was Product Engineer lll until 2021
Penny Gibbs, was Large Enterprise Account Executive until 2023
Cassius C., was Business Development Representative until 2023
Shradha Gadoo, was Senior Product Manager until 2024
Nicholas James, was Staff Engineer until 2023Web traffic
Traffic mix: 77% direct, 12% search, 2% social, 0% paid.
What this company is made of
Most common skills at Forma: Customer Service (51), Leadership (48), Project Management (46), Microsoft Office (46), Communication (43), Microsoft Excel (40), JavaScript (37), Microsoft Word (36).
Where the team actually sits
Forma people are concentrated in United States (10), California, United States (10), San Francisco Bay Area (7), Taiwan (7).
Search footprint
Forma attracts about 14,990 organic search visits a month, traffic worth roughly $129K a month if bought through ads. It gained 3,538 ranking keywords and lost 3,671 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Forma has 215 employees as of September 2026.
Forma has raised $58M in total, most recently a Series B round in March 2022.
Forma was founded in 2017 by Jason Fan.
Jason Fan (Founder | CEO) sits at the top of Forma's reporting structure, with 6 direct reports.
The most common previous employers of current Forma staff are Adyen (3 people), Headspace (3 people), RingCentral Events (3 people).
Former Forma employees most often move to Benepass (11), UKG (4), Toast (3).
At least 10 companies have a founder who previously worked at Forma, including Vitalic Health, The Garber Company, EnabledBD.
Forma attracts about 14,990 organic search visits a month, worth roughly $129K a month in equivalent ad spend.
The most common skills among Forma staff are Customer Service, Leadership, Project Management, Microsoft Office, Communication.
Forma staff are concentrated in United States (10), California, United States (10), San Francisco Bay Area (7).
Forma has about 42 people in Customer Success and Support, down 12% over the past year, as of September 2026.
Forma has about 33 people in Operations, up 22% over the past year, as of September 2026.
Computed from 103 current and 238 former Forma profiles, as of September 2026. Source: Crustdata.
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