Freshpaint
Freshpaint sells healthcare marketing analytics software that uses privacy-safe first-party data to track patient outcomes like appointments and enrollments. The San Francisco-based company raised $47M in a Series B round in July 2024 and employs 145 people.
The growth story
Freshpaint grew from 9 to 145 employees between 2021 and 2026, raising $47M along the way, most recently a Series B in July 2024.
About
Freshpaint provides software that helps healthcare marketers measure campaign effectiveness while maintaining patient privacy. Its tools let teams control data collection, connect marketing efforts to concrete outcomes, and demonstrate cross-channel impact to leadership.
The company has raised $47M to date, including a Series B in July 2024. With 145 employees, Freshpaint has scaled rapidly since its 2019 founding to meet growing demand for privacy-compliant marketing analytics in healthcare.
Founders and leadership
Sales is Freshpaint's largest department with 29 employees, reflecting its focus on customer acquisition. The company's leadership team spans engineering, product, and go-to-market functions, managing a workforce that has grown to 145 since its 2019 launch.
The Freshpaint org chart
Ray Mina (Chief Executive Officer) leads 52 mapped leaders with 14 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 34 (+31% YoY), Engineering 30 (+30% YoY), Marketing 18 (+50% YoY), Business Development 13 (+30% YoY), Operations 11 (-21% YoY), Information Technology 7 (+17% YoY).
Talent flow
Freshpaint recruits heavily from analytics and marketing tech firms like Quantum Metric, Pendo, and Tealium. Its employees have short tenures, with a median of just one year, and often move to other SaaS companies like Affinity CRM and Hightouch.
Most common previous employers of Freshpaint staff: Quantum Metric (5), Pendo.io (4), Tealium (4), Heap | by Contentsquare (4), OppFi (4), Marigold (3). Former Freshpaint employees most often moved to Affinity (CRM) (2), Hightouch (2), Vanta (2), MNBM Inc. SaaS Consulting (1), Flagler Health (1), Liine (1).
Alumni worth knowing
Web traffic
Traffic mix: 53% direct, 34% search, 3% social, 2% paid.
What this company is made of
Most common skills at Freshpaint: Leadership (69), Microsoft Office (49), Customer Service (42), Sales (41), Social Media (41), Management (41), Project Management (40), Microsoft Excel (39).
Where the team actually sits
Freshpaint people are concentrated in California, United States (16), United States (8), New York, United States (6), North Carolina, United States (6).
Search footprint
Freshpaint attracts about 678 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 173 ranking keywords and lost 192 in the last period.
What employees say
- Compensation
- 4.70 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Freshpaint has 145 employees as of September 2026.
Freshpaint has raised $47M in total, most recently a Series B round in July 2024.
Ray Mina (Chief Executive Officer) sits at the top of Freshpaint's reporting structure, with 14 direct reports.
The most common previous employers of current Freshpaint staff are Quantum Metric (5 people), Pendo.io (4 people), Tealium (4 people).
Former Freshpaint employees most often move to Affinity (CRM) (2), Hightouch (2), Vanta (2).
Freshpaint attracts about 678 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Freshpaint staff are Leadership, Microsoft Office, Customer Service, Sales, Social Media.
Freshpaint staff are concentrated in California, United States (16), United States (8), New York, United States (6).
Freshpaint has about 34 people in Sales, up 31% over the past year, as of September 2026.
Freshpaint has about 30 people in Engineering, up 30% over the past year, as of September 2026.
Computed from 113 current and 75 former Freshpaint profiles, as of September 2026. Source: Crustdata.
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