Goodstack
Goodstack operates a platform connecting companies, employees, and nonprofits to facilitate corporate social impact programs. In 2025, it facilitated over $5B in donations, making it the largest nonprofit donor globally.
The growth story
Goodstack grew from 40 to 138 employees between 2021 and 2026, raising $28M along the way, most recently a Series A in November 2024.
About
Goodstack provides a software platform that helps companies manage their social impact initiatives, including nonprofit verification, grant programs, and employee engagement. Its tools aim to streamline corporate philanthropy and ESG efforts.
The company raised $28M in a Series A round in November 2024, backed by investors including General Catalyst and Morpheus Ventures. With 138 employees, it has established itself as a major player in corporate giving infrastructure.
Founders and leadership
Engineering is the largest function at Goodstack with 15 employees. The company has a median tenure of 1 year, suggesting a relatively young and fluid workforce.
The Goodstack org chart
Henry Ludlam (Founder & CEO) leads 47 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 25 (-4% YoY), Business Development 15 (0% YoY), Customer Success and Support 13 (+86% YoY), Quality Assurance 12 (+9% YoY), Sales 12 (+20% YoY), Operations 10 (+11% YoY).
Talent flow
Goodstack recruits heavily from Workplace Giving Australia and Benevity, drawing expertise from the corporate social responsibility sector. Alumni frequently move to tech companies like Deel and Salesforce.
Most common previous employers of Goodstack staff: Workplace Giving Australia (5), Benevity (4), Tray.ai (4), Deliveroo (3), Deloitte (3), Monzo (3). Former Goodstack employees most often moved to Deel (2), Salesforce (2), Expleo (2), The Software House (2), AIOS (1), EMIF (1).
Alumni worth knowing
The Goodstack mafia
Goodstack alumni have founded 5 companies, including AIOS (120 staff) and VectorScale Labs (4 staff), showing entrepreneurial activity among former employees.
5Richie Cartwright, was Head of Growth until 2016Maria Zacharia, was Software Engineer until 2022Chris Jammer, was Head Of Partnerships until 2015Murad Huseynov, was Business Development Manager until 2017Sophia Lan, was Marketing and Growth until 2019Web traffic
Traffic mix: 59% direct, 4% search, 2% social, 0% paid.
What this company is made of
Most common skills at Goodstack: Leadership (44), Management (42), Team Leadership (30), Microsoft Office (29), Customer Service (29), Teamwork (27), Communication (24), Strategic Planning (24).
Where the team actually sits
Goodstack people are concentrated in England, United Kingdom (33), United Kingdom (12), London Area, United Kingdom (4), National Capital Region, Philippines (4).
Search footprint
Goodstack attracts about 33 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 68 ranking keywords and lost 27 in the last period.
What employees say
- Compensation
- 4.70 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Goodstack has 138 employees as of September 2026.
Goodstack has raised $28M in total, most recently a Series A round in November 2024.
Goodstack was founded in 2017 by Henry Ludlam, Stefan G..
Henry Ludlam (Founder & CEO) sits at the top of Goodstack's reporting structure, with 2 direct reports.
The most common previous employers of current Goodstack staff are Workplace Giving Australia (5 people), Benevity (4 people), Tray.ai (4 people).
Former Goodstack employees most often move to Deel (2), Salesforce (2), Expleo (2).
At least 5 companies have a founder who previously worked at Goodstack, including AIOS, VectorScale Labs, METR1C.
Goodstack attracts about 33 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Goodstack staff are Leadership, Management, Team Leadership, Microsoft Office, Customer Service.
Goodstack staff are concentrated in England, United Kingdom (33), United Kingdom (12), London Area, United Kingdom (4).
Goodstack has about 25 people in Engineering, down 4% over the past year, as of September 2026.
Goodstack has about 15 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 82 current and 87 former Goodstack profiles, as of September 2026. Source: Crustdata.
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