Tray.ai
Tray.ai is an enterprise AI integration platform that helps companies connect AI systems with business data and processes. The company has raised $149M, including a Series C in 2022, and employs 134 people.
The growth story
Tray.ai grew from 267 to 134 employees between 2022 and 2026, raising $149M along the way, most recently a Series C in September 2022.
About
Tray.ai sells software that connects AI models to corporate data sources and workflows, aiming to solve integration and governance challenges that prevent AI projects from reaching production. Its platform handles workflow automation, data preparation, and compliance controls for AI deployments.
The company reached Series C funding in 2022 with backing from investors including CPP Investments. Its headcount of 134 suggests steady scaling since its 2012 founding, though recent growth rates aren't disclosed.
Founders and leadership
Engineering makes up the largest function with 27 employees. The company shows typical startup tenure patterns with a median employee stay of 2 years.
The Tray.ai org chart
Rich Waldron (Co-founder & CEO) leads 44 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 37 (-3% YoY), Information Technology 23 (+10% YoY), Sales 13 (-32% YoY), Human Resources 7 (-12% YoY), Business Development 6 (-14% YoY), Marketing 6 (-25% YoY).
Talent flow
Tray.ai recruits from consulting firms like Accenture and tech companies including Oracle. Alumni frequently move to workflow tools like Rippling, Salesforce, and Zapier, with 4 joining each.
Most common previous employers of Tray.ai staff: Accenture (4), SaaScend (2), Pavilion (2), Skuid, a Nintex company (2), SS&C Blue Prism (2), Oracle (2). Former Tray.ai employees most often moved to Ashby (4), Rippling (4), Salesforce (4), ServiceNow (3), Confluent (3), Zapier (3).
Alumni worth knowing
The Tray.ai mafia
20 former employees founded companies, including Beacon CRM (53 staff) and Aircover.ai (14 staff). Several alumni-led ventures focus on automation and AI infrastructure.
20Chris Houghton, was Head of Partner Success until 2017David Levy, was Head of Strategic Accounts until 2021Saman Rajaei, was Staff Engineer, Tech Lead until 2022Peter Wedgeworth, was Talent Acquisition Specialist until 2022Keaton Kay, was Strategic Accounts until 2023Levon Adamyan, was GTM Advisor until 2024
Andrew Collins, was Partnerships until 2023
Alex Ortiz, was Vice President Marketing until 2021
Joey Burrow, was Building the UK R&D team until 2020
Luciano Marucco, was Recruitment and People Manager until 2019
Mike Vaccaro, was VP, Global Partnerships & Enterprise Sales until 2024
Robert Eppley, was Fellow until 2018
Spyro Karidis, was Account-Based Revenue and Demand Generation until 2021
Alexa Ramirez, was Sales Development Representative until 2021
Stephen Frapart, was Strategic Sales until 2021
Ben R., was Manager, Business Value Office until 2024
Maryam Aly, was Senior Software Engineer until 2024
Farai K., was Software Engineering Manager until 2023Web traffic
Traffic mix: 54% direct, 26% search, 0% social, 0% paid.
What this company is made of
Most common skills at Tray.ai: JavaScript (33), Python (Programming Language) (27), Communication (27), Software Development (27), SQL (26), Leadership (26), Customer Service (26), Management (26).
Where the team actually sits
Tray.ai people are concentrated in England, United Kingdom (29), California, United States (13), San Francisco Bay Area (7), United States (5).
Search footprint
Tray.ai attracts about 2,136 organic search visits a month, traffic worth roughly $59K a month if bought through ads. It gained 520 ranking keywords and lost 329 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Tray.ai has 134 employees as of September 2026.
Tray.ai has raised $149M in total, most recently a Series C round in September 2022.
Tray.ai was founded in 2012 by Rich Waldron, Alistair Russell.
Rich Waldron (Co-founder & CEO) sits at the top of Tray.ai's reporting structure, with 4 direct reports.
The most common previous employers of current Tray.ai staff are Accenture (4 people), SaaScend (2 people), Pavilion (2 people).
Former Tray.ai employees most often move to Ashby (4), Rippling (4), Salesforce (4).
At least 20 companies have a founder who previously worked at Tray.ai, including Beacon CRM, Aircover.ai, Binome.
Tray.ai attracts about 2,136 organic search visits a month, worth roughly $59K a month in equivalent ad spend.
The most common skills among Tray.ai staff are JavaScript, Python (Programming Language), Communication, Software Development, SQL.
Tray.ai staff are concentrated in England, United Kingdom (29), California, United States (13), San Francisco Bay Area (7).
Tray.ai has about 37 people in Engineering, down 3% over the past year, as of September 2026.
Tray.ai has about 23 people in Information Technology, up 10% over the past year, as of September 2026.
Computed from 88 current and 287 former Tray.ai profiles, as of September 2026. Source: Crustdata.
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