Grocery TV
Grocery TV operates digital advertising screens in grocery stores, reaching 1 in 4 Americans across 6,500 stores. The company raised $35M in a 2022 Series B to expand its in-store retail media network.
The growth story
Grocery TV grew from 23 to 87 employees between 2021 and 2026, raising $35M along the way, most recently a Series B in April 2022.
About
Grocery TV installs and manages digital ad displays in supermarkets, selling the space to consumer brands. Retailers use it to generate ad revenue without managing the screens themselves. The network's scale in grocery stores gives advertisers access to shoppers where most purchases still happen offline.
The company has 87 employees, with engineering as its largest department. Its $35M Series B in 2022 suggests investors see potential in digitizing physical retail advertising, though headcount growth data isn't available.
Founders and leadership
Engineering is the largest function with 9 employees, indicating a focus on maintaining the digital ad platform. The median tenure is just 1 year, suggesting high turnover or recent hiring surges.
The Grocery TV org chart
Marlow Nickell (Founder & CEO) leads 39 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 21 (+17% YoY), Engineering 15 (+36% YoY), Business Development 10 (+43% YoY), Marketing 9 (+80% YoY), Operations 9 (+13% YoY), Information Technology 6 (-14% YoY).
Talent flow
Employees frequently come from digital out-of-home advertising firms like PorchPass, Volta Media, and GSTV. Some alumni move to real estate tech (Realtor.com) or retail analytics (Nielsen).
Most common previous employers of Grocery TV staff: PorchPass (4), Volta Media (3), NCM (3), GSTV (3), Screenvision Media (2), Korbyt (2). Former Grocery TV employees most often moved to Realtor.com (2), Amazon (2), Setpoint (2), Nielsen (1), AdXcelerant, Inc.® (1), TCC Global (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 54% direct, 29% search, 8% social, 1% paid.
What this company is made of
Most common skills at Grocery TV: Leadership (33), Customer Service (30), Microsoft Office (26), Management (24), Sales (24), Microsoft Excel (22), Communication (22), Marketing (20).
Where the team actually sits
Grocery TV people are concentrated in Texas, United States (20), New York, United States (9), New York City Metropolitan Area (7), Dallas-Fort Worth Metroplex (3).
Search footprint
Grocery TV attracts about 202 organic search visits a month, traffic worth roughly $6K a month if bought through ads. It gained 53 ranking keywords and lost 103 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 2.70 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Grocery TV has 87 employees as of September 2026.
Grocery TV has raised $35M in total, most recently a Series B round in April 2022.
Grocery TV was founded in 2016 by Marlow Nickell.
Marlow Nickell (Founder & CEO) sits at the top of Grocery TV's reporting structure, with 10 direct reports.
The most common previous employers of current Grocery TV staff are PorchPass (4 people), Volta Media (3 people), NCM (3 people).
Former Grocery TV employees most often move to Realtor.com (2), Amazon (2), Setpoint (2).
Grocery TV attracts about 202 organic search visits a month, worth roughly $6K a month in equivalent ad spend.
The most common skills among Grocery TV staff are Leadership, Customer Service, Microsoft Office, Management, Sales.
Grocery TV staff are concentrated in Texas, United States (20), New York, United States (9), New York City Metropolitan Area (7).
Grocery TV has about 21 people in Sales, up 17% over the past year, as of September 2026.
Grocery TV has about 15 people in Engineering, up 36% over the past year, as of September 2026.
Computed from 52 current and 64 former Grocery TV profiles, as of September 2026. Source: Crustdata.
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