
Setpoint
Setpoint provides software infrastructure for asset-backed finance markets, processing over $100 billion in financed assets annually. The Austin-based company, founded in 2021, has raised $80 million in funding and employs 163 people.
The growth story

Setpoint grew from 21 to 163 employees between 2022 and 2026, raising $80M along the way, most recently a Series B in August 2024.
About
Setpoint builds software platforms for asset-backed securities and asset-backed finance markets. Its technology helps borrowers and lenders manage financing processes more efficiently.
The company has scaled rapidly since its 2021 founding, reaching 163 employees and securing $80 million in Series B funding in August 2024. Its platform now handles over $100 billion in financed assets each year across ABS and ABF markets.
Founders and leadership
Engineering is Setpoint's largest function with 23 employees. The company is led by founders with backgrounds in finance and technology, supported by investors including Andreessen Horowitz and Citi Ventures.












The Setpoint org chart
Stuart Wall (CEO and Cofounder) leads 60 mapped leaders with 22 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew

Headcount by function: Information Technology 27 (+29% YoY), Engineering 26 (+24% YoY), Finance 23 (+21% YoY), Business Development 23 (+15% YoY), Operations 9 (+125% YoY), Sales 8 (+167% YoY).
Talent flow
Setpoint recruits heavily from real estate and financial services firms, with Realtor.com, Opcity, and Green River Capital being top talent sources. Employees typically stay for a median of 2 years before moving on.

Most common previous employers of Setpoint staff: Realtor.com (15), Opcity (9), Green River Capital (8), Resolute Diligence Solutions (7), 406 Partners (5), Deloitte (5). Former Setpoint employees most often moved to DanZay AI (1), Thomson Reuters Ventures (1), Hover (1), Axon (1), Pace (1), Profound (1).
Alumni worth knowing
Hiring now
Web traffic

Traffic mix: 55% direct, 28% search, 7% social, 1% paid.
What this company is made of

Most common skills at Setpoint: Microsoft Excel (62), Leadership (60), Microsoft Office (55), Management (46), Customer Service (40), Data Analysis (39), Microsoft PowerPoint (37), Financial Analysis (37).
Where the team actually sits

Setpoint people are concentrated in Texas, United States (43), New York, United States (30), New York City Metropolitan Area (12), Utah, United States (12).
Search footprint
Setpoint attracts about 401 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 0 ranking keywords and lost 6 in the last period.
Frequently asked
Setpoint has 163 employees as of September 2026.
Setpoint has raised $80M in total, most recently a Series B round in August 2024.
Setpoint was founded in 2021 by Ben Rubenstein, Michael Lam.
Stuart Wall (CEO and Cofounder) sits at the top of Setpoint's reporting structure, with 22 direct reports.
The most common previous employers of current Setpoint staff are Realtor.com (15 people), Opcity (9 people), Green River Capital (8 people).
Former Setpoint employees most often move to DanZay AI (1), Thomson Reuters Ventures (1), Hover (1).
Setpoint attracts about 401 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Setpoint staff are Microsoft Excel, Leadership, Microsoft Office, Management, Customer Service.
Setpoint staff are concentrated in Texas, United States (43), New York, United States (30), New York City Metropolitan Area (12).
Setpoint has about 27 people in Information Technology, up 29% over the past year, as of September 2026.
Setpoint has about 26 people in Engineering, up 24% over the past year, as of September 2026.
Computed from 131 current and 42 former Setpoint profiles, as of September 2026. Source: Crustdata.
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