Guidewheel
Guidewheel sells plug-and-play factory monitoring systems that connect to machines via power cords, analyzing production data to reduce downtime and increase output. The 98-person company raised $52M in a Series B round in August 2024, backed by Breakthrough Energy Ventures and other investors focused on industrial decarbonization.
The growth story
Guidewheel grew from 30 to 98 employees between 2021 and 2026, raising $52M along the way, most recently a Series B in August 2024.
About
Guidewheel's FactoryOps platform clips onto factory machines to monitor their operational status and production efficiency. The system targets manufacturers seeking to reduce lost production time and improve throughput by analyzing real-time machine data.
The company has raised $52M, with its latest Series B round closing in August 2024. Its investor base includes Breakthrough Energy Ventures and Ecolab, signaling strong interest in industrial decarbonization solutions. Guidewheel employs 98 people, with sales being its largest function at 25% of headcount.
Founders and leadership
Sales is Guidewheel's largest function, accounting for 25% of its 98-person workforce. The company's leadership team includes founders with backgrounds in industrial technology and software development, though specific executive details are not provided.
The Guidewheel org chart
Lauren Dunford (CEO and Co-Founder) leads 48 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 31 (-16% YoY), Engineering 21 (+11% YoY), Customer Success and Support 9 (+50% YoY), Business Development 8 (+14% YoY), Operations 5 (0% YoY), Information Technology 4 (+33% YoY).
Talent flow
Guidewheel recruits heavily from industrial software firms, with Egnyte, Propel Software, and Arena by PTC being top talent sources. Alumni have moved to industrial tech companies like AssetWatch and Titan Cloud Software. The company draws from Stanford University and McMaster University for academic talent.
Most common previous employers of Guidewheel staff: Egnyte (5), Propel Software (3), Arena by PTC (3), Silo (3), ArcelorMittal Dofasco (3), Salesforce (2). Former Guidewheel employees most often moved to AssetWatch® (2), BURN (2), Titan Cloud Software (2), Incyte (1), Drata (1), Motive (1).
Alumni worth knowing
Web traffic
Traffic mix: 57% direct, 29% search, 5% social, 1% paid.
What this company is made of
Most common skills at Guidewheel: Leadership (37), Project Management (30), Management (27), Customer Service (25), Sales (24), Microsoft Excel (24), Microsoft Office (24), Teamwork (23).
Where the team actually sits
Guidewheel people are concentrated in California, United States (9), Ontario, Canada (9), New York, United States (6), San Francisco Bay Area (5). 2 offices on record.
Search footprint
Guidewheel attracts about 752 organic search visits a month, traffic worth roughly $6K a month if bought through ads. It gained 223 ranking keywords and lost 133 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Guidewheel has 98 employees as of September 2026.
Guidewheel has raised $52M in total, most recently a Series B round in August 2024.
Guidewheel was founded in 2018 by Lauren Dunford, Weston McBride.
Lauren Dunford (CEO and Co-Founder) sits at the top of Guidewheel's reporting structure, with 5 direct reports.
The most common previous employers of current Guidewheel staff are Egnyte (5 people), Propel Software (3 people), Arena by PTC (3 people).
Former Guidewheel employees most often move to AssetWatch® (2), BURN (2), Titan Cloud Software (2).
Guidewheel attracts about 752 organic search visits a month, worth roughly $6K a month in equivalent ad spend.
The most common skills among Guidewheel staff are Leadership, Project Management, Management, Customer Service, Sales.
Guidewheel staff are concentrated in California, United States (9), Ontario, Canada (9), New York, United States (6).
Guidewheel has about 31 people in Sales, down 16% over the past year, as of September 2026.
Guidewheel has about 21 people in Engineering, up 11% over the past year, as of September 2026.
Computed from 77 current and 125 former Guidewheel profiles, as of September 2026. Source: Crustdata.
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