HERO Software
HERO Software develops cloud-based SaaS tools for tradespeople across Germany, Austria and Switzerland. The company raised $52M in Series B funding in July 2024 and employs 231 people.
The growth story
HERO Software grew from 50 to 231 employees between 2022 and 2026, raising $52M along the way, most recently a Series B in July 2024.
About
HERO Software provides cloud-based business management tools for tradespeople like roofers, painters and electricians. Its software helps small businesses in Germany and neighboring countries manage operations.
The company has grown steadily since its 2020 founding, recently closing a $52M Series B round. With 231 employees, it has become one of the leading SaaS providers for tradespeople in the DACH region.
Founders and leadership
Sales is the largest function at HERO Software, accounting for 40 employees. The company is led by founders and investors including Philip Magoulas and Philipp Schormann.
The HERO Software org chart
Michael Kessler (Founder & CEO) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 50 (+14% YoY), Sales 44 (+7% YoY), Information Technology 25 (+56% YoY), Customer Success and Support 24 (+20% YoY), Marketing 18 (+29% YoY), Arts and Design 14 (+75% YoY).
Talent flow
HERO Software recruits heavily from local tech companies like Energieheld and ADFERENCE. Its workforce includes graduates from Leibniz Universität Hannover and Ostfalia University.
Most common previous employers of HERO Software staff: Energieheld (10), ADFERENCE (6), smapOne (5), Volkswagen (4), GroupM plista (no longer active) (3), t3n Magazin (3). Former HERO Software employees most often moved to OneQrew (2), SumUp (1), Bonial Germany (1), conmeet (1), Technische Hochschule Mittelhessen (1), syte (1).
Alumni worth knowing
The HERO Software mafia
HERO Software alumni have founded three companies, including Coship Girl® and Leadshift. These startups focus on e-commerce and marketing technology.
3Nora Hehr, was People Operations Specialist until 2025Janina Gehrmann, was Senior Manager Customer Care until 2026Oliver Wulf, was Supporter until 2022Web traffic
Traffic mix: 62% direct, 20% search, 5% social, 5% paid.
What this company is made of
Most common skills at HERO Software: Project Management (70), Sales (49), Communication (49), Microsoft Office (48), English (45), Software as a Service (SaaS) (43), Distribution (40), Business-to-Business (B2B) (39).
Where the team actually sits
HERO Software people are concentrated in Lower Saxony, Germany (59), North Rhine-Westphalia, Germany (19), Berlin, Germany (18), Germany (18).
Search footprint
HERO Software attracts about 118 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 104 ranking keywords and lost 54 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
HERO Software has 231 employees as of September 2026.
HERO Software has raised $52M in total, most recently a Series B round in July 2024.
HERO Software was founded in 2020 by Michael Kessler, Philipp Lyding.
Michael Kessler (Founder & CEO) sits at the top of HERO Software's reporting structure, with 5 direct reports.
The most common previous employers of current HERO Software staff are Energieheld (10 people), ADFERENCE (6 people), smapOne (5 people).
Former HERO Software employees most often move to OneQrew (2), SumUp (1), Bonial Germany (1).
At least 3 companies have a founder who previously worked at HERO Software, including Coship Girl®, Leadshift, UFIN Technology.
HERO Software attracts about 118 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among HERO Software staff are Project Management, Sales, Communication, Microsoft Office, English.
HERO Software staff are concentrated in Lower Saxony, Germany (59), North Rhine-Westphalia, Germany (19), Berlin, Germany (18).
HERO Software has about 50 people in Engineering, up 14% over the past year, as of September 2026.
HERO Software has about 44 people in Sales, up 7% over the past year, as of September 2026.
Computed from 180 current and 61 former HERO Software profiles, as of September 2026. Source: Crustdata.
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