Heron

Software DevelopmentNew York, New York, United StatesFounded 202062 employees$18M raised

Heron uses AI to automate document-heavy workflows, primarily for insurance and small business lending. It processes tens of thousands of documents daily, including over 20 million bank transactions, and serves over 150 customers.

+200%
Open roles are up 200% year over year, at 3 today.
+67%
Engineering is Heron's fastest-growing team over the past year, now 15 people.
Employees
62
Total raised
$18M
Last: Series A
Open roles
3
+200% vs last year
Site visitors
54K
per month
Alumni founders

The growth story

Heron headcount and funding62 people today
62$17M62202120222023202420252026
Data by CrustdataCrustdata

Heron grew from 4 to 62 employees between 2021 and 2026, raising $18M along the way, most recently a Series A in July 2025.

About

Heron develops AI-powered software that automates underwriting processes for insurance companies, small business lenders, and specialty finance firms. Its technology ingests, extracts, and summarizes data from documents, enabling faster and more precise decision-making.

The company, founded in 2020, has raised $18M in funding and employs 62 people. Its Series A round closed in July 2025, backed by investors including BoxGroup and Insight Partners. Heron's daily processing of over 20 million bank transactions highlights its scale and operational efficiency.

Founders and leadership

Operations is Heron's largest function, with 16 employees. The company's leadership includes founders and investors from firms like BoxGroup and Insight Partners, reflecting a focus on scaling AI-driven solutions.

The Heron org chart

Johannes Jaeckle (Co-Founder & CEO) leads 19 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
15+67%
OOperations
11+57%
SSales
7+17%
IInformation Technology
7+600%
PProduct Management
6+100%
BBusiness Development
5+67%
MMarketing
4+300%
Data by CrustdataCrustdata

Headcount by function: Engineering 15 (+67% YoY), Operations 11 (+57% YoY), Sales 7 (+17% YoY), Information Technology 7 (+600% YoY), Product Management 6 (+100% YoY), Business Development 5 (+67% YoY).

Talent flow

Heron's team includes alumni from AlphaSights, Permutive, and Bank of America Merrill Lynch. Employees often move to startups like Replit and Synthesia, indicating a strong connection to the tech ecosystem.

Where Heron people come from, and where they go54 current + 23 former profiles
4 people: AlphaSights → Heron3 people: Permutive → Heron2 people: The Student White Tie Company → Heron2 people: New York University → Heron2 people: Antler → Heron2 people: Bank of America Merrill Lynch → Heron2 people: IBM → Heron2 people: Lamar Health → Heron1 people: Heron → Salesatstartups.com1 people: Heron → Replit1 people: Heron → Archera1 people: Heron → Topsail1 people: Heron → Reactor1 people: Heron → Synthesia1 people: Heron → Flip1 people: Heron → GizmoHeron62 peopleCAME FROMWENT TOAlphaSights4 peoplePermutive3 peopleThe Student White T…2 peopleNew York University2 peopleAntler2 peopleBank of America Mer…2 peopleIBM2 peopleLamar Health2 peopleSalesatstartups.com1 peopleReplit1 peopleArchera1 peopleTopsail1 peopleReactor1 peopleSynthesia1 peopleFlip1 peopleGizmo1 people
Data by CrustdataCrustdata

Most common previous employers of Heron staff: AlphaSights (4), Permutive (3), The Student White Tie Company (2), New York University (2), Antler (2), Bank of America Merrill Lynch (2). Former Heron employees most often moved to Salesatstartups.com (1), Replit (1), Archera (1), Topsail (1), Reactor (1), Synthesia (1).

Alumni worth knowing

Hiring now

Sales Development Representatives (SDRs)Head of SalesAccount Executive

Web traffic

herondata.io monthly visitors+11% month over month
6,77430,26453,75353,753202420252026
Data by CrustdataCrustdata

Traffic mix: 85% direct, 14% search, 0% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
PPython (Programming Language)
24
SSQL
23
MMicrosoft Excel
19
DData Analysis
17
RResearch Skills
15
JJava
14
LLeadership
14
MMicrosoft Office
13
TTeamwork
13
PPublic Speaking
12
Data by CrustdataCrustdata

Most common skills at Heron: Python (Programming Language) (24), SQL (23), Microsoft Excel (19), Data Analysis (17), Research Skills (15), Java (14), Leadership (14), Microsoft Office (13).

Where the team actually sits

Headcount by regionHQ: New York, New York, United States
NNew York, United States
24
EEngland, United Kingdom
12
NNew York City Metropolitan Area
7
UUnited Kingdom
5
UUnited States
5
IIllinois, United States
1
Data by CrustdataCrustdata

Heron people are concentrated in New York, United States (24), England, United Kingdom (12), New York City Metropolitan Area (7), United Kingdom (5).

Search footprint

Organic clicks
1,870
per month
Traffic worth
$35K
if bought as ads
Ranking keywords
2,894

Heron attracts about 1,870 organic search visits a month, traffic worth roughly $35K a month if bought through ads. It gained 612 ranking keywords and lost 717 in the last period.

What employees say

Compensation
4.70 / 5
Career opportunities
4.80 / 5
Senior management
4.60 / 5
Work-life balance
4.60 / 5

Frequently asked

How many employees does Heron have?

Heron has 62 employees as of September 2026.

How much has Heron raised?

Heron has raised $18M in total, most recently a Series A round in July 2025.

Who founded Heron?

Heron was founded in 2020 by Jamie Parker, Johannes Jaeckle, Dominic Kwok, Dana Ward, Ivo Duran.

Who is the CEO of Heron?

Johannes Jaeckle (Co-Founder & CEO) sits at the top of Heron's reporting structure, with 3 direct reports.

Where does Heron hire from?

The most common previous employers of current Heron staff are AlphaSights (4 people), Permutive (3 people), The Student White Tie Company (2 people).

Where do Heron employees go after leaving?

Former Heron employees most often move to Salesatstartups.com (1), Replit (1), Archera (1).

How much traffic does Heron get from search?

Heron attracts about 1,870 organic search visits a month, worth roughly $35K a month in equivalent ad spend.

What skills do people at Heron have?

The most common skills among Heron staff are Python (Programming Language), SQL, Microsoft Excel, Data Analysis, Research Skills.

Where is Heron's team located?

Heron staff are concentrated in New York, United States (24), England, United Kingdom (12), New York City Metropolitan Area (7).

How big is Heron's engineering team?

Heron has about 15 people in Engineering, up 67% over the past year, as of September 2026.

How big is Heron's operations team?

Heron has about 11 people in Operations, up 57% over the past year, as of September 2026.

Computed from 54 current and 23 former Heron profiles, as of September 2026. Source: Crustdata.

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