LoanPro
LoanPro sells software for managing credit products, from origination to servicing, to lenders and financial institutions. The company has 254 employees and raised $100M in a Series A round in 2021.
The growth story
LoanPro grew from 86 to 254 employees between 2021 and 2026, raising $100M along the way, most recently a Series A in July 2021.
About
LoanPro provides a platform for lenders to manage credit products like loans and cards. It replaces legacy systems and in-house tools with a single API-first solution that handles the full lifecycle of credit accounts. The software aims to reduce risk and improve efficiency for financial institutions.
The company has grown to 254 employees since its 2014 founding. Its $100M Series A in 2021, led by FTV Capital, is a notable raise for a Utah-based financial services software firm.
Founders and leadership
Engineering is LoanPro's largest function, with 66 employees. The company is headquartered in Farmington, Utah, and has a median employee tenure of 2 years.
The LoanPro org chart
Rhett Roberts (Co-Founder & CEO) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 89 (+19% YoY), Information Technology 27 (-10% YoY), Sales 23 (-8% YoY), Product Management 18 (+38% YoY), Customer Success and Support 16 (+14% YoY), Marketing 15 (-6% YoY).
Talent flow
LoanPro hires heavily from local Utah companies like MX and Domo, as well as tech firms like Tiempo Development and Nearsoft. Alumni often move to financial technology companies like Socure, Visa, and Block.
Most common previous employers of LoanPro staff: MX (12), Internet Brands (9), Domo (7), The Church of Jesus Christ of Latter-day Saints (7), Tiempo Development (7), Nearsoft (6). Former LoanPro employees most often moved to NiCE (3), Avolve (3), Socure (2), Visa (2), MX (2), Block (2).
Alumni worth knowing
The LoanPro mafia
LoanPro alumni have founded 4 companies, including LaunchBridge, a software firm with 15 employees, and AVINCI TECH, a tech company with 8 staff.
4Gregory Howell, was Channel Partnerships Manager until 2024Martin Evans, was VP of CX Operations until 2025Jeri Larsen, was Chief Customer Officer until 2025Hiring now
Web traffic
Traffic mix: 54% direct, 20% search, 1% social, 4% paid.
What this company is made of
Most common skills at LoanPro: Customer Service (85), Leadership (83), JavaScript (75), Microsoft Office (73), Communication (67), Project Management (65), SQL (64), Sales (63).
Where the team actually sits
LoanPro people are concentrated in Utah, United States (83), Salt Lake City Metropolitan Area (32), Sonora, Mexico (26), United States (10).
Search footprint
LoanPro attracts about 14,320 organic search visits a month, traffic worth roughly $132K a month if bought through ads. It gained 3,502 ranking keywords and lost 2,192 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
LoanPro has 254 employees as of September 2026.
LoanPro has raised $100M in total, most recently a Series A round in July 2021.
LoanPro was founded in 2014 by Rhett Roberts, Lloyd Roberts, Ben Roberts.
Rhett Roberts (Co-Founder & CEO) sits at the top of LoanPro's reporting structure, with 4 direct reports.
The most common previous employers of current LoanPro staff are MX (12 people), Internet Brands (9 people), Domo (7 people).
Former LoanPro employees most often move to NiCE (3), Avolve (3), Socure (2).
At least 4 companies have a founder who previously worked at LoanPro, including LaunchBridge, AVINCI TECH, Greyhaven West.
LoanPro attracts about 14,320 organic search visits a month, worth roughly $132K a month in equivalent ad spend.
The most common skills among LoanPro staff are Customer Service, Leadership, JavaScript, Microsoft Office, Communication.
LoanPro staff are concentrated in Utah, United States (83), Salt Lake City Metropolitan Area (32), Sonora, Mexico (26).
LoanPro has about 89 people in Engineering, up 19% over the past year, as of September 2026.
LoanPro has about 27 people in Information Technology, down 10% over the past year, as of September 2026.
Computed from 204 current and 150 former LoanPro profiles, as of September 2026. Source: Crustdata.
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