Nooks
Nooks sells AI-powered sales automation software that helps outbound teams streamline workflows and improve pipeline generation. The company has over 1,200 customers including HubSpot and Rippling, and recently raised a $70M Series B in October 2024.
The growth story
Nooks grew from 57 to 420 employees between 2023 and 2026, raising $70M along the way, most recently a Series B in October 2024.
About
Nooks provides a multi-channel sales sequencing platform that combines AI recommendations with account history and signals to automate parts of the outbound process. Sales teams use it to reduce research time and consolidate vendor tools, with customers reporting 90% less time spent on manual research.
The company serves over 1,200 customers and has grown to 420 employees. Its recent $70M Series B suggests rapid scaling, with adoption concentrated among tech-savvy sales organizations like HubSpot and Deel.
Founders and leadership
Sales is the largest function with 95 employees, indicating a product-led growth strategy. The leadership team includes investors from Floodgate and Kleiner Perkins, with Julia Hartz and Kevin Hartz among the backers.
The Nooks org chart
Dan Lee (Co-Founder, CEO) leads 60 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 93 (+45% YoY), Engineering 68 (+48% YoY), Customer Success and Support 46 (+84% YoY), Information Technology 32 (+28% YoY), Business Development 27 (+29% YoY), Operations 21 (+11% YoY).
Talent flow
Employees come primarily from sales tech companies like Klue (11 hires) and Salesloft (9). Alumni have founded 5 companies including Corridor and ArchiBoost AI, showing strong entrepreneurial spillover.
Most common previous employers of Nooks staff: Klue (11), Salesloft (9), 6sense (7), Gong (6), Motive (6), Clari (6). Former Nooks employees most often moved to HubSpot (2), Assort Health (2), Glean (2), Outset (1), TwelveLabs (1), RapidCanvas (1).
Alumni worth knowing
The Nooks mafia
Nooks alumni have started 5 companies, most notably Corridor (36 staff) and ArchiBoost AI (8 staff). Four other ventures are in early stages, primarily in AI and fintech.
5Ashwin Ramaswami, was Technical Consultant until 2021Vasu Jogani, was Founding Engineer until 2023Vishnu R. Tejus, was Founding Software Engineer until 2025Mahmoud Khalifa, was Machine Learning Engineer until 2026Artemii Novoselov, PhD, was Founding Machine Learning Engineer until 2024Hiring now
Web traffic
Traffic mix: 24% direct, 60% search, 3% social, 0% paid.
What this company is made of
Most common skills at Nooks: Leadership (151), Sales (123), Customer Service (123), Microsoft Office (115), Communication (105), Microsoft Excel (99), Teamwork (97), Time Management (88).
Where the team actually sits
Nooks people are concentrated in California, United States (63), San Francisco Bay Area (37), United States (11), British Columbia, Canada (10).
Search footprint
Nooks attracts about 824 organic search visits a month, traffic worth roughly $13K a month if bought through ads. It gained 282 ranking keywords and lost 249 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Nooks has 420 employees as of September 2026.
Nooks has raised $70M in total, most recently a Series B round in October 2024.
Nooks was founded in 2020 by Rohan Suri, Dan Lee, Nikhil Cheerla.
Dan Lee (Co-Founder, CEO) sits at the top of Nooks's reporting structure, with 10 direct reports.
The most common previous employers of current Nooks staff are Klue (11 people), Salesloft (9 people), 6sense (7 people).
Former Nooks employees most often move to HubSpot (2), Assort Health (2), Glean (2).
At least 5 companies have a founder who previously worked at Nooks, including Corridor, ArchiBoost AI, 10x Science (YC W26).
Nooks attracts about 824 organic search visits a month, worth roughly $13K a month in equivalent ad spend.
The most common skills among Nooks staff are Leadership, Sales, Customer Service, Microsoft Office, Communication.
Nooks staff are concentrated in California, United States (63), San Francisco Bay Area (37), United States (11).
Nooks has about 93 people in Sales, up 45% over the past year, as of September 2026.
Nooks has about 68 people in Engineering, up 48% over the past year, as of September 2026.
Computed from 234 current and 76 former Nooks profiles, as of September 2026. Source: Crustdata.
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