Outset
Outset sells AI-powered tools for qualitative research, helping companies conduct interviews and analyze results faster. The 97-person company has raised $51M, most recently in a Series B round.
The growth story
Outset grew from 1 to 97 employees between 2021 and 2026, raising $51M along the way, most recently a Series B in December 2025.
About
Outset provides software that uses AI to moderate interviews and analyze qualitative data, aiming to speed up research processes that traditionally take months. Its tools are used for product testing, brand research, and understanding customer behavior, with clients including Microsoft and Uber.
The company has grown to 97 employees since its 2022 founding and secured $51M in funding, including a Series B round. Its rapid scaling suggests strong demand for its AI-driven approach to research automation.
Founders and leadership
Sales is Outset's largest department with 21 employees, indicating a focus on customer acquisition. The company's leadership team spans functions typical of a scaling SaaS business, with a median employee tenure of 2 years.
The Outset org chart
Aaron Cannon (Co-Founder & CEO) leads 33 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 29 (+314% YoY), Sales 26 (+1200% YoY), Business Development 8 (+167% YoY), Marketing 5 (+150% YoY), Customer Success and Support 3 (+200% YoY).
Talent flow
Outset recruits heavily from tech companies, with Uber, Google, and Meta being top sources. Alumni have moved to roles at Google, Culture Amp, and AI startups like Fireworks AI.
Most common previous employers of Outset staff: Uber (6), Google (4), Gem (4), Meta (4), Sigma (4), Twitch (4). Former Outset employees most often moved to Edpursuit (1), Metaforms (1), Culture Amp (1), Google (1), Nanonets (1), Fireworks AI (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 25% direct, 4% search, 2% social, 2% paid.
What this company is made of
Most common skills at Outset: Microsoft Excel (39), Microsoft Office (38), Social Media (36), Leadership (35), Public Speaking (33), Microsoft PowerPoint (31), Project Management (28), Python (Programming Language) (27).
Where the team actually sits
Outset people are concentrated in California, United States (48), San Francisco Bay Area (30), New York City Metropolitan Area (5), England, United Kingdom (2).
Search footprint
Outset attracts about 2,585 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 150 ranking keywords and lost 206 in the last period.
What employees say
- Compensation
- 4.90 / 5
- Career opportunities
- 4.90 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 4.80 / 5
Frequently asked
Outset has 97 employees as of September 2026.
Outset has raised $51M in total, most recently a Series B round in December 2025.
Outset was founded in 2022 by Aaron Cannon, Michael Hess.
Aaron Cannon (Co-Founder & CEO) sits at the top of Outset's reporting structure, with 2 direct reports.
The most common previous employers of current Outset staff are Uber (6 people), Google (4 people), Gem (4 people).
Former Outset employees most often move to Edpursuit (1), Metaforms (1), Culture Amp (1).
Outset attracts about 2,585 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among Outset staff are Microsoft Excel, Microsoft Office, Social Media, Leadership, Public Speaking.
Outset staff are concentrated in California, United States (48), San Francisco Bay Area (30), New York City Metropolitan Area (5).
Outset has about 29 people in Engineering, up 314% over the past year, as of September 2026.
Outset has about 26 people in Sales, up 1200% over the past year, as of September 2026.
Computed from 89 current and 9 former Outset profiles, as of September 2026. Source: Crustdata.
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