Sona
Sona sells workforce management software for large frontline businesses, combining scheduling, time tracking, HR and payroll tools with AI analytics. The London-based company has raised $115M and employs 234 people.
The growth story
Sona grew from 18 to 234 employees between 2022 and 2026, raising $115M along the way, most recently a Series B in April 2026.
About
Sona provides a software platform that helps large businesses with frontline workers manage employee scheduling, attendance, HR and payroll. Its AI features aim to provide insights that improve revenue and employee satisfaction.
The company was founded in 2021 and has grown to 234 employees. It raised $115M in a Series B round in April 2026, with backing from investors including Felicis and Antler.
Founders and leadership
Sales is Sona's largest function with 29 employees. The company has a median tenure of 2 years across its workforce.
The Sona org chart
Steffen Wulff Petersen (Co-Founder & CEO) leads 58 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 47 (+7% YoY), Sales 37 (+95% YoY), Operations 23 (+77% YoY), Information Technology 15 (+50% YoY), Business Development 12 (+71% YoY), Human Resources 8 (+14% YoY).
Talent flow
Sona hires heavily from workforce management software competitors, with Catapult, Fourth and Harri being its top talent sources. Alumni have moved to companies like Spendesk and Dayforce.
Most common previous employers of Sona staff: Catapult (9), Fourth (8), Harri (7), Vita Mojo (4), IRIS Software (4), Multiverse (4). Former Sona employees most often moved to Spendesk (2), Dayforce (2), Lucanet (2), Community Phone (2), GoodFit.io (1), Dragon Argent (1).
Alumni worth knowing
What this company is made of
Most common skills at Sona: Customer Service (60), Management (59), Communication (57), Project Management (56), Teamwork (52), Microsoft Office (48), Leadership (44), Sales (41).
Where the team actually sits
Sona people are concentrated in England, United Kingdom (67), United Kingdom (28), London Area, United Kingdom (6), New York, United States (4).
Search footprint
Sona attracts about 11,530 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 73 ranking keywords and lost 22 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Sona has 234 employees as of September 2026.
Sona has raised $115M in total, most recently a Series B round in April 2026.
Sona was founded in 2021 by Steffen Wulff Petersen, Oli Johnson, Ben Dixon.
Steffen Wulff Petersen (Co-Founder & CEO) sits at the top of Sona's reporting structure, with 3 direct reports.
The most common previous employers of current Sona staff are Catapult (9 people), Fourth (8 people), Harri (7 people).
Former Sona employees most often move to Spendesk (2), Dayforce (2), Lucanet (2).
Sona attracts about 11,530 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Sona staff are Customer Service, Management, Communication, Project Management, Teamwork.
Sona staff are concentrated in England, United Kingdom (67), United Kingdom (28), London Area, United Kingdom (6).
Sona has about 47 people in Engineering, up 7% over the past year, as of September 2026.
Sona has about 37 people in Sales, up 95% over the past year, as of September 2026.
Computed from 145 current and 83 former Sona profiles, as of September 2026. Source: Crustdata.
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