Numa
Numa sells AI software to automate customer operations for car dealerships, serving over 1,000 dealers. The Oakland-based company raised $44M in a Series B in October 2024 and employs 167 people.
The growth story
Numa grew from 15 to 167 employees between 2021 and 2026, raising $44M along the way, most recently a Series B in October 2024.
About
Numa makes AI tools that handle customer calls, book appointments, track service updates, and flag potential issues for car dealerships. Its system centralizes communications across departments into one interface, aiming to reduce missed calls and improve customer service.
The company has grown rapidly since its 2017 founding, reaching over 1,000 dealer customers. Its $44M Series B in late 2024 suggests continued expansion, though headcount growth rates are not disclosed.
Founders and leadership
Engineering is Numa's largest function, with 56 employees. The company operates with a relatively flat structure, evidenced by a median tenure of just one year.
The Numa org chart
Tasso Roumeliotis (CEO & Founder) leads 58 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 63 (+47% YoY), Sales 40 (+54% YoY), Operations 15 (+36% YoY), Business Development 11 (0% YoY), Information Technology 6 (+20% YoY), Customer Success and Support 5 (+25% YoY).
Talent flow
Numa recruits heavily from automotive software firms, with top sources including Cars Commerce, Location Labs, and Cox Automotive. Alumni have moved to roles at Cox Automotive, AutoFi, and other automotive tech companies.
Most common previous employers of Numa staff: Cars Commerce (10), Location Labs by Avast (10), Cox Automotive (7), CarNow (6), Microsoft (5), Conversica (4). Former Numa employees most often moved to Cox Automotive (2), America's (1), AutoFi (1), Saris (1), WarrCloud (1), CalTex (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 83% direct, 6% search, 4% social, 0% paid.
What this company is made of
Most common skills at Numa: Leadership (56), Customer Service (56), Sales (54), Python (Programming Language) (49), Management (49), Marketing (46), SQL (45), Microsoft Office (43).
Where the team actually sits
Numa people are concentrated in Quebec, Canada (28), California, United States (13), Texas, United States (9), San Francisco Bay Area (9).
Search footprint
Numa attracts about 1,582 organic search visits a month, traffic worth roughly $32K a month if bought through ads. It gained 226 ranking keywords and lost 193 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Numa has 167 employees as of September 2026.
Numa has raised $44M in total, most recently a Series B round in October 2024.
Numa was founded in 2017 by Tasso Roumeliotis, Joel Grossman.
Tasso Roumeliotis (CEO & Founder) sits at the top of Numa's reporting structure, with 4 direct reports.
The most common previous employers of current Numa staff are Cars Commerce (10 people), Location Labs by Avast (10 people), Cox Automotive (7 people).
Former Numa employees most often move to Cox Automotive (2), America's (1), AutoFi (1).
Numa attracts about 1,582 organic search visits a month, worth roughly $32K a month in equivalent ad spend.
The most common skills among Numa staff are Leadership, Customer Service, Sales, Python (Programming Language), Management.
Numa staff are concentrated in Quebec, Canada (28), California, United States (13), Texas, United States (9).
Numa has about 63 people in Engineering, up 47% over the past year, as of September 2026.
Numa has about 40 people in Sales, up 54% over the past year, as of September 2026.
Computed from 140 current and 52 former Numa profiles, as of September 2026. Source: Crustdata.
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