Okendo
Okendo is a customer marketing platform for Shopify merchants, offering tools for reviews, referrals, quizzes, loyalty programs, and surveys. It serves over 10,000 Shopify brands, including SKIMS, Liquid Death, and Oh Polly, and has raised $31M in funding.
The growth story
Okendo grew from 104 to 154 employees between 2022 and 2026, raising $31M along the way, most recently a Series A in July 2022.
About
Okendo provides Shopify merchants with a suite of tools to engage customers and drive revenue through reviews, referrals, quizzes, loyalty programs, and surveys. Its platform helps brands cultivate customer advocacy and maximize lifetime value.
The company, founded in 2016, has grown to 154 employees and secured $31M in a Series A round in July 2022. Its investors include Base10 Partners, Craft Ventures, and Index Ventures.
Founders and leadership
Okendo’s largest function is Customer Success and Support, which makes up 31 of its 154 employees. The company is led by a team backed by notable investors like Base10 Partners and Craft Ventures.
The Okendo org chart
Matthew Goodman (Co-Founder, CEO) leads 42 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 36 (+38% YoY), Operations 17 (+6% YoY), Customer Success and Support 16 (+23% YoY), Information Technology 14 (+8% YoY), Sales 14 (-7% YoY), Human Resources 9 (-10% YoY).
Talent flow
Okendo’s employees often come from companies like Envoy Advanced Technologies, Cubic Transportation, and Attentive. Alumni have moved to roles at Shopify, Clark Baldwin Properties, and Clearer.
Most common previous employers of Okendo staff: Envoy Advanced Technologies (4), Cubic Transportation (4), Attentive (3), Yotpo (3), The Walt Disney Company (2), Tapcart (2). Former Okendo employees most often moved to Shopify (2), Clark Baldwin Properties (2), Clearer (2), Brite (2), Vistar Media (2), AE Ascension (1).
Alumni worth knowing
The Okendo mafia
Okendo alumni have founded three companies, including AE Ascension, GAUX Beyond Marketing, and Studio Eclectic.
3Mor Assouline, was VP of Sales until 2021Margaux Dean, was Customer Success Manager until 2023Nellie Weiss, was Business Development Representative until 2022Web traffic
Traffic mix: 61% direct, 8% search, 2% social, 3% paid.
What this company is made of
Most common skills at Okendo: Customer Service (50), JavaScript (39), Microsoft Office (37), Cascading Style Sheets (CSS) (35), Social Media (33), Leadership (33), HTML (32), Teamwork (31).
Where the team actually sits
Okendo people are concentrated in New South Wales, Australia (16), Greater Sydney Area (9), Victoria, Australia (7), California, United States (5).
Search footprint
Okendo attracts about 2,105 organic search visits a month, traffic worth roughly $20K a month if bought through ads. It gained 350 ranking keywords and lost 607 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Okendo has 154 employees as of September 2026.
Okendo has raised $31M in total, most recently a Series A round in July 2022.
Okendo was founded in 2016 by Matthew Goodman, Matt Garven.
Matthew Goodman (Co-Founder, CEO) sits at the top of Okendo's reporting structure, with 3 direct reports.
The most common previous employers of current Okendo staff are Envoy Advanced Technologies (4 people), Cubic Transportation (4 people), Attentive (3 people).
Former Okendo employees most often move to Shopify (2), Clark Baldwin Properties (2), Clearer (2).
At least 3 companies have a founder who previously worked at Okendo, including AE Ascension, GAUX Beyond Marketing, Studio Eclectic.
Okendo attracts about 2,105 organic search visits a month, worth roughly $20K a month in equivalent ad spend.
The most common skills among Okendo staff are Customer Service, JavaScript, Microsoft Office, Cascading Style Sheets (CSS), Social Media.
Okendo staff are concentrated in New South Wales, Australia (16), Greater Sydney Area (9), Victoria, Australia (7).
Okendo has about 36 people in Engineering, up 38% over the past year, as of September 2026.
Okendo has about 17 people in Operations, up 6% over the past year, as of September 2026.
Computed from 96 current and 107 former Okendo profiles, as of September 2026. Source: Crustdata.
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