Tapcart
Tapcart builds mobile shopping apps for e-commerce brands, processing over $9 billion in sales for 2,000+ clients including LSKD and Shoe Palace. The Santa Monica-based company raised $65 million in a 2021 Series B and employs 68 people.
The growth story
Tapcart grew from 76 to 68 employees between 2021 and 2026, raising $65M along the way, most recently a Series B in June 2021.
About
Tapcart develops white-label mobile apps that integrate with Shopify stores, allowing brands to create customized shopping experiences. Its clients range from mid-market to enterprise retailers seeking to boost mobile sales and customer engagement.
The company has scaled rapidly since its 2017 founding, reaching $9 billion in processed sales and securing funding from Shopify Ventures and Greycroft. With 68 employees, Tapcart maintains a lean team focused on engineering, which makes up over a quarter of its workforce.
Founders and leadership
Engineering is Tapcart's largest function, accounting for 18 of its 68 employees. The company operates with a relatively flat structure, typical of its Series B stage, with a median tenure of 2 years suggesting steady team evolution.
The Tapcart org chart
Eric Netsch (Founder/ CEO) leads 30 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 19 (-24% YoY), Sales 13 (-13% YoY), Information Technology 8 (0% YoY), Arts and Design 6 (+20% YoY), Operations 4 (+33% YoY), Business Development 3 (-40% YoY).
Talent flow
Tapcart recruits heavily from tech training programs like General Assembly and design-focused institutions such as ArtCenter College of Design. Alumni frequently move to e-commerce platforms like Shopify and Okendo, reflecting their specialized skills in mobile commerce.
Most common previous employers of Tapcart staff: General Assembly (3), Huge (3), Drift, a Salesloft company (3), Clyde (2), Salesloft (2), Trustpilot (2). Former Tapcart employees most often moved to Okendo (2), ClickUp (2), Analog (2), Meta (2), Aspire (2), Shopify (2).
Alumni worth knowing
The Tapcart mafia
Tapcart alumni have founded 10 companies, including Creator TV® and Ever Ledger. Several ventures like Kater.ai (YC W24) and SlimeStack show the entrepreneurial streak of former employees.
11Joe Ochoa, was Director of Content until 2022Ashley Aviram, was Senior Product Manager until 2023Christian Freese, was Head of Revenue Operations until 2022Yvonne Chou, was Data Analyst until 2022James Henderson, was Senior Software Engineer - Android until 2024
Blake Hudson, was Sales Development Manager until 2023
Matt Evison, was ANZ Partnership Manager until 2022
Charmaine G., was Head of Data until 2025
Kenyon Brown, was Senior Product Manager until 2023
Chaitanya Pilaka, was Founding Engineer until 2023Web traffic
Traffic mix: 39% direct, 41% search, 8% social, 3% paid.
What this company is made of
Most common skills at Tapcart: Microsoft Office (35), Management (31), Marketing (30), Social Media (29), Customer Service (28), Microsoft Excel (28), Social Media Marketing (27), Leadership (26).
Where the team actually sits
Tapcart people are concentrated in California, United States (26), Los Angeles Metropolitan Area (8), Texas, United States (4), New York, United States (3).
Search footprint
Tapcart attracts about 1,037 organic search visits a month, traffic worth roughly $8K a month if bought through ads. It gained 231 ranking keywords and lost 176 in the last period.
What employees say
- Compensation
- 3.30 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 2.60 / 5
- Work-life balance
- 3.20 / 5
Frequently asked
Tapcart has 68 employees as of September 2026.
Tapcart has raised $65M in total, most recently a Series B round in June 2021.
Tapcart was founded in 2017 by Eric Netsch.
Eric Netsch (Founder/ CEO) sits at the top of Tapcart's reporting structure, with 4 direct reports.
The most common previous employers of current Tapcart staff are General Assembly (3 people), Huge (3 people), Drift, a Salesloft company (3 people).
Former Tapcart employees most often move to Okendo (2), ClickUp (2), Analog (2).
At least 10 companies have a founder who previously worked at Tapcart, including Creator TV®, Ever Ledger, RevPal.
Tapcart attracts about 1,037 organic search visits a month, worth roughly $8K a month in equivalent ad spend.
The most common skills among Tapcart staff are Microsoft Office, Management, Marketing, Social Media, Customer Service.
Tapcart staff are concentrated in California, United States (26), Los Angeles Metropolitan Area (8), Texas, United States (4).
Tapcart has about 19 people in Engineering, down 24% over the past year, as of September 2026.
Tapcart has about 13 people in Sales, down 13% over the past year, as of September 2026.
Computed from 59 current and 207 former Tapcart profiles, as of September 2026. Source: Crustdata.
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