Orb
Orb builds revenue management software for AI and SaaS companies, helping them track usage data and optimize pricing. The 92-person company raised $49M in a Series B round in September 2024.
The growth story
Orb grew from 4 to 92 employees between 2021 and 2026, raising $49M along the way, most recently a Series B in September 2024.
About
Orb sells software that helps AI and SaaS companies manage their revenue streams. Its platform integrates pricing, billing, and revenue analytics, allowing businesses to adapt their monetization strategies as they scale.
The company has grown to 92 employees since its 2021 founding. Its $49M Series B round in September 2024 was backed by investors including Greylock and Essence VC.
Founders and leadership
Engineering is Orb's largest function, with 24 employees. The company's leadership includes founders with backgrounds in software development and revenue management.
The Orb org chart
Alvaro Morales (Co-founder & CEO) leads 24 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (0% YoY), Sales 10 (+100% YoY), Business Development 9 (+50% YoY), Information Technology 8 (+33% YoY), Human Resources 7 (+75% YoY), Arts and Design 6 (+20% YoY).
Talent flow
Orb's team includes alumni from Asana, Uber, and Meta. Its employees often move to AI-focused companies like OpenAI and Anthropic.
Most common previous employers of Orb staff: Asana (8), Uber (3), Everlaw (3), Meta (3), Workday (3), Amazon (3). Former Orb employees most often moved to OpenAI (5), Anthropic (4), Forter (2), Stripe (2), Braintrust (2), Akuity (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 54% direct, 29% search, 2% social, 1% paid.
What this company is made of
Most common skills at Orb: Leadership (24), Java (23), JavaScript (21), Public Speaking (21), Management (20), Microsoft Office (20), Python (Programming Language) (19), Teamwork (19).
Where the team actually sits
Orb people are concentrated in California, United States (34), San Francisco Bay Area (11), New York, United States (4), United States (3).
Search footprint
Orb attracts about 10,420 organic search visits a month, traffic worth roughly $94K a month if bought through ads. It gained 1,836 ranking keywords and lost 4,438 in the last period.
What employees say
- Compensation
- 5.00 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 5.00 / 5
Frequently asked
Orb has 92 employees as of September 2026.
Orb has raised $49M in total, most recently a Series B round in September 2024.
Orb was founded in 2021 by Kshitij Grover, Alvaro Morales.
Alvaro Morales (Co-founder & CEO) sits at the top of Orb's reporting structure, with 8 direct reports.
The most common previous employers of current Orb staff are Asana (8 people), Uber (3 people), Everlaw (3 people).
Former Orb employees most often move to OpenAI (5), Anthropic (4), Forter (2).
Orb attracts about 10,420 organic search visits a month, worth roughly $94K a month in equivalent ad spend.
The most common skills among Orb staff are Leadership, Java, JavaScript, Public Speaking, Management.
Orb staff are concentrated in California, United States (34), San Francisco Bay Area (11), New York, United States (4).
Orb has about 21 people in Engineering, up 0% over the past year, as of September 2026.
Orb has about 10 people in Sales, up 100% over the past year, as of September 2026.
Computed from 63 current and 64 former Orb profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.