Orderful
Orderful is a software company that automates EDI (electronic data interchange) workflows for businesses. It has processed over 500 million transactions across 10,000 trading partnerships and serves more than 400 companies, including Koch Industries and Liquid Death.
The growth story
Orderful grew from 23 to 88 employees between 2021 and 2026, raising $79M along the way, most recently a Series C in June 2026.
About
Orderful provides a platform that simplifies EDI setup and maintenance, using AI to automate rule writing and reduce errors. Its customers range from Fortune 500 retailers to direct-to-consumer brands, enabling faster onboarding and integration compared to traditional EDI systems.
The company has raised $79 million in funding, most recently in a Series C round in 2026. It employs 88 people, with a strong focus on engineering, which makes up nearly a third of its workforce.
Founders and leadership
Engineering is the largest function at Orderful, with 24 employees. The company is led by a team that includes founders and executives with backgrounds in software development and EDI solutions.
The Orderful org chart
Erik Kiser (Founder and CEO) leads 29 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 28 (+8% YoY), Sales 12 (-33% YoY), Information Technology 7 (-46% YoY), Operations 7 (+75% YoY), Business Development 5 (-29% YoY), Product Management 5 (+67% YoY).
Talent flow
Orderful’s employees often come from companies like SPS Commerce, Best Buy, and Accenture. Alumni frequently move to roles at TrueCommerce, Amazon, and IronGate Technologies. The median tenure at the company is one year.
Most common previous employers of Orderful staff: SPS Commerce (8), Best Buy (4), Accenture (3), Flexport (3), Shopify (3), LexisNexis Risk Solutions (3). Former Orderful employees most often moved to TrueCommerce (4), GTM Growth (2), Amazon (2), IronGate Technologies (2), Pharos (1), Pulley (1).
Alumni worth knowing
The Orderful mafia
Orderful alumni have founded five companies, including Sunnybrook, Recovery Direct USA, and GTM Growth. These startups collectively employ over 30 people.
6Adam Lang, was Account Executive until 2022John Cruse, was Founding SMB Account Executive until 2025Jon Torresan, was Account Executive until 2026Drew Bentrott, was Sr Network Enablement Specialist until 2026Web traffic
Traffic mix: 77% direct, 12% search, 3% social, 1% paid.
What this company is made of
Most common skills at Orderful: Leadership (35), SQL (29), Project Management (26), JavaScript (26), Communication (25), Management (24), Microsoft Office (22), Amazon Web Services (AWS) (21).
Where the team actually sits
Orderful people are concentrated in British Columbia, Canada (10), Canada (6), Minnesota, United States (5), Alberta, Canada (4).
Search footprint
Orderful attracts about 136 organic search visits a month, traffic worth roughly $16K a month if bought through ads. It gained 101 ranking keywords and lost 114 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
Orderful has 88 employees as of September 2026.
Orderful has raised $79M in total, most recently a Series C round in June 2026.
Orderful was founded in 2016 by Erik Kiser.
Erik Kiser (Founder and CEO) sits at the top of Orderful's reporting structure, with 3 direct reports.
The most common previous employers of current Orderful staff are SPS Commerce (8 people), Best Buy (4 people), Accenture (3 people).
Former Orderful employees most often move to TrueCommerce (4), GTM Growth (2), Amazon (2).
At least 5 companies have a founder who previously worked at Orderful, including Sunnybrook, Recovery Direct USA, GTM Growth.
Orderful attracts about 136 organic search visits a month, worth roughly $16K a month in equivalent ad spend.
The most common skills among Orderful staff are Leadership, SQL, Project Management, JavaScript, Communication.
Orderful staff are concentrated in British Columbia, Canada (10), Canada (6), Minnesota, United States (5).
Orderful has about 28 people in Engineering, up 8% over the past year, as of September 2026.
Orderful has about 12 people in Sales, down 33% over the past year, as of September 2026.
Computed from 75 current and 102 former Orderful profiles, as of September 2026. Source: Crustdata.
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