Pepper
Pepper sells software that automates ordering, sales, and collections for independent distributors. The company has 235 employees and has raised $100M, most recently in a Series C round in February 2026.
The growth story
Pepper grew from 29 to 235 employees between 2021 and 2026, raising $100M along the way, most recently a Series C in February 2026.
About
Pepper provides a software platform that replaces manual processes for independent distributors, focusing on workflows like order management, sales, and collections. Its AI-driven tools aim to streamline operations in an industry traditionally reliant on outdated methods.
The company has raised $100M in funding, with its latest Series C round closing in February 2026. Its investor base includes firms like Lead Edge, ICONIQ, and Greylock. With 235 employees, Pepper has built a team that draws heavily from engineering talent.
Founders and leadership
Engineering is Pepper's largest function, with 56 employees. The company's leadership includes investors like Lead Edge, ICONIQ, and Greylock, though specific executive details are not provided.
The Pepper org chart
Bowie Cheung (Co-founder & CEO) leads 60 mapped leaders with 14 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 70 (+32% YoY), Sales 46 (+31% YoY), Operations 32 (+28% YoY), Information Technology 12 (+20% YoY), Business Development 12 (-14% YoY), Customer Success and Support 12 (+71% YoY).
Talent flow
Pepper's workforce comes from companies like Uber (12 hires), Epic (7), and Amazon (4). Alumni have moved to roles at Stripe (3), Google (3), and Uber (2).
Most common previous employers of Pepper staff: Uber (12), Epic (7), Amazon (4), Procore Technologies (4), Sysco (4), Deloitte (4). Former Pepper employees most often moved to Stripe (3), Google (3), Uber (2), Amazon Web Services (AWS) (2), Scott Leese Consulting (1), StackAdapt (1).
Alumni worth knowing
The Pepper mafia
Pepper alumni have founded three companies, including The Sales Floor, Hive Public Relations, and Behind the Bowls.
3Nathan Mills, was Account Executive until 2026Emily O'Neill, was Vice President of Business Development until 2023Tong Ma, was Sales until 2025Web traffic
Traffic mix: 65% direct, 29% search, 1% social, 1% paid.
What this company is made of
Most common skills at Pepper: Leadership (88), Python (Programming Language) (80), Microsoft Office (72), Microsoft Excel (71), Customer Service (70), SQL (64), Communication (59), Sales (57).
Where the team actually sits
Pepper people are concentrated in Ontario, Canada (32), New York, United States (19), California, United States (17), Florida, United States (13). 5 offices on record.
Search footprint
Pepper attracts about 318 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 303 ranking keywords and lost 119 in the last period.
What employees say
- Compensation
- 2.60 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Pepper has 235 employees as of September 2026.
Pepper has raised $100M in total, most recently a Series C round in February 2026.
Pepper was founded in 2019 by Bowie Cheung, Chetan Narain, Ivana Tesanovic.
Bowie Cheung (Co-founder & CEO) sits at the top of Pepper's reporting structure, with 14 direct reports.
The most common previous employers of current Pepper staff are Uber (12 people), Epic (7 people), Amazon (4 people).
Former Pepper employees most often move to Stripe (3), Google (3), Uber (2).
At least 3 companies have a founder who previously worked at Pepper, including The Sales Floor, Hive Public Relations, Behind the Bowls.
Pepper attracts about 318 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Pepper staff are Leadership, Python (Programming Language), Microsoft Office, Microsoft Excel, Customer Service.
Pepper staff are concentrated in Ontario, Canada (32), New York, United States (19), California, United States (17).
Pepper has about 70 people in Engineering, up 32% over the past year, as of September 2026.
Pepper has about 46 people in Sales, up 31% over the past year, as of September 2026.
Computed from 197 current and 118 former Pepper profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.