Pinwheel
Pinwheel builds software that helps banks switch customers' direct deposits to their accounts, claiming conversion rates twice the industry average. The New York-based company has raised $77M, most recently in a Series B in January 2022, and employs 75 people.
The growth story
Pinwheel grew from 58 to 75 employees between 2021 and 2026, raising $77M along the way, most recently a Series B in January 2022.
About
Pinwheel sells a digital deposit switching tool to banks and financial institutions. Its software aims to make it easier for customers to move their direct deposits, while providing banks with data on customer spending patterns.
The company has grown rapidly since its 2018 founding, reaching 75 employees. Its $77M in funding includes a Series B round led by Coatue and Amex Ventures in early 2022, suggesting strong investor interest in its deposit switching technology.
Founders and leadership
Engineering is Pinwheel's largest function with 15 staff, suggesting a product-focused organization. The company shows typical startup tenure patterns, with a median employee stay of 2 years.
The Pinwheel org chart
Jaimeson Rice (Chief Executive Officer) leads 24 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (-4% YoY), Business Development 10 (+25% YoY), Sales 7 (+40% YoY), Marketing 6 (0% YoY), Operations 5 (0% YoY), Information Technology 4 (0% YoY).
Talent flow
Pinwheel recruits from financial technology firms like Payscale and Goldman Sachs, as well as startups like Luxe and Zynga. Alumni often move to other fintech companies, with Lithic, Nova Credit, and Salesforce being common destinations.
Most common previous employers of Pinwheel staff: Payscale (4), Goldman Sachs (2), Luxe (2), First Round Capital (2), Zynga (2), ComplySci (2). Former Pinwheel employees most often moved to Lithic (3), Nova Credit (3), Lead (3), Salesforce (3), Supper (3), Spade (2).
Alumni worth knowing
The Pinwheel mafia
Pinwheel alumni have founded at least 10 companies, including Spade (46 staff) and Adaptive Innovations (87 staff). This entrepreneurial track record suggests the company attracts and develops startup-minded talent.
10Alex Wendland, was Chief Product Officer until 2024Tess Bloch, was Head of Operations until 2022Pranav Kunapuli, was Software Engineer until 2022Alexandru Antihi, was Head of Design until 2021Sam Kotlove, was Engineering Manager until 2021Sasha Pilch, was Sales Lead until 2022
Cameron Spiller, was Software Engineer until 2022
Ajay Sharma, was interim Head of Data/Ai until 2019
Anish Basu, was Co-Founder & CTO until 2022
Ke Jiang, was Head of Data until 2025Hiring now
Web traffic
Traffic mix: 42% direct, 38% search, 0% social, 0% paid.
What this company is made of
Most common skills at Pinwheel: Management (28), Leadership (25), Sales (17), Python (Programming Language) (17), Microsoft Excel (17), Marketing (17), JavaScript (16), Strategy (16).
Where the team actually sits
Pinwheel people are concentrated in New York, United States (18), New York City Metropolitan Area (9), California, United States (6), Colorado, United States (4).
Search footprint
Pinwheel attracts about 208 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 80 ranking keywords and lost 67 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Pinwheel has 75 employees as of September 2026.
Pinwheel has raised $77M in total, most recently a Series B round in January 2022.
Pinwheel was founded in 2018 by Curtis Lee, Kurtis Lin.
Jaimeson Rice (Chief Executive Officer) sits at the top of Pinwheel's reporting structure, with 6 direct reports.
The most common previous employers of current Pinwheel staff are Payscale (4 people), Goldman Sachs (2 people), Luxe (2 people).
Former Pinwheel employees most often move to Lithic (3), Nova Credit (3), Lead (3).
At least 10 companies have a founder who previously worked at Pinwheel, including Adaptive Innovations, Spade, Awarded Software.
Pinwheel attracts about 208 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Pinwheel staff are Management, Leadership, Sales, Python (Programming Language), Microsoft Excel.
Pinwheel staff are concentrated in New York, United States (18), New York City Metropolitan Area (9), California, United States (6).
Pinwheel has about 24 people in Engineering, down 4% over the past year, as of September 2026.
Pinwheel has about 10 people in Business Development, up 25% over the past year, as of September 2026.
Computed from 51 current and 144 former Pinwheel profiles, as of September 2026. Source: Crustdata.
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