PlayPlay
PlayPlay is a video and image creation platform that helps companies produce branded content without professional editing skills. It has raised $66M and serves over 3,000 companies.
The growth story
PlayPlay grew from 154 to 202 employees between 2021 and 2026, raising $66M along the way, most recently a Series B in January 2022.
About
PlayPlay provides tools for businesses to create branded videos and images using AI-powered workflows. The platform targets teams that need to produce visual content quickly without hiring specialists.
The company last raised a $66M Series B in 2022 with backing from Balderton Capital and Insight Partners. It employs 202 people, with sales being the largest department at 33 staff.
Founders and leadership
Sales is the largest function with 33 employees. The company has a median tenure of 2 years among staff.
The PlayPlay org chart
Thibaut Machet (CEO & Founder) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 39 (-35% YoY), Engineering 31 (-3% YoY), Customer Success and Support 29 (-12% YoY), Marketing 13 (-19% YoY), Business Development 13 (-7% YoY), Operations 12 (+9% YoY).
Talent flow
PlayPlay recruits heavily from Eurosport and Orange, with 5 hires each. Alumni frequently move to companies like Vizzia, Stoïk, and Rippling.
Most common previous employers of PlayPlay staff: Eurosport (5), Orange (5), iAdvize (4), LCL (3), OpenClassrooms (3), Doctolib (3). Former PlayPlay employees most often moved to Vizzia (3), Stoïk (3), Rippling (3), Salesforce (3), Wakeo (3), Photoroom (2).
Alumni worth knowing
The PlayPlay mafia
Six alumni have founded companies, including Carbonfact (41 staff) and Gibus Cycles (5 staff).
6Marc LAURENT, was Board Member until 2020Franck Caudrelier, was Business Developper Consultant until 2018Heorhi Talochka, was Business Development Representative until 2023Hugo Bretin, was Expert en contenu vidéo until 2024Charles Loumeau, was Senior Product Manager - Video Creation Experience & AI until 2025Jaymi Onorato, was Senior Growth Marketing Manager, North America until 2025Web traffic
Traffic mix: 34% direct, 49% search, 5% social, 0% paid.
What this company is made of
Most common skills at PlayPlay: Project Management (93), English (79), Microsoft Office (67), Management (60), Prott (56), Communication (53), PK (52), Teamwork (50).
Where the team actually sits
PlayPlay people are concentrated in Île-de-France, France (66), France (25), Greater Paris Metropolitan Region (22), Nouvelle-Aquitaine, France (5). 2 offices on record.
Search footprint
PlayPlay attracts about 17,180 organic search visits a month, traffic worth roughly $161K a month if bought through ads. It gained 4,059 ranking keywords and lost 3,015 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
PlayPlay has 202 employees as of September 2026.
PlayPlay has raised $66M in total, most recently a Series B round in January 2022.
PlayPlay was founded in 2017 by Clément Moracin, Thibaut Machet, Aurélien DAYRES.
Thibaut Machet (CEO & Founder) sits at the top of PlayPlay's reporting structure, with 5 direct reports.
The most common previous employers of current PlayPlay staff are Eurosport (5 people), Orange (5 people), iAdvize (4 people).
Former PlayPlay employees most often move to Vizzia (3), Stoïk (3), Rippling (3).
At least 6 companies have a founder who previously worked at PlayPlay, including Carbonfact, Gibus Cycles, Kreatli.
PlayPlay attracts about 17,180 organic search visits a month, worth roughly $161K a month in equivalent ad spend.
The most common skills among PlayPlay staff are Project Management, English, Microsoft Office, Management, Prott.
PlayPlay staff are concentrated in Île-de-France, France (66), France (25), Greater Paris Metropolitan Region (22).
PlayPlay has about 39 people in Sales, down 35% over the past year, as of September 2026.
PlayPlay has about 31 people in Engineering, down 3% over the past year, as of September 2026.
Computed from 151 current and 259 former PlayPlay profiles, as of September 2026. Source: Crustdata.
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