Plooto

Financial ServicesToronto, Ontario, CanadaFounded 2015114 employees$26M raised

Plooto is a payment automation platform for small and midsize businesses that handles accounts payable and receivable. It serves over 12,000 businesses across North America and raised $26M in a Series B round in December 2022.

Employees
114
Total raised
$26M
Last: Series B
Open roles
1
-50% vs last year
Site visitors
201K
per month
Alumni founders

The growth story

Plooto headcount and funding114 people today
134$6M$20M114202120222023202420252026
Data by CrustdataCrustdata

Plooto grew from 30 to 114 employees between 2021 and 2026, raising $26M along the way, most recently a Series B in December 2022.

About

Plooto provides software that automates payment workflows for small and midsize businesses, integrating with accounting systems to reduce manual work and errors. Its platform includes controls for explicit approvals and visibility, targeting both businesses and their accounting partners.

The company has grown to serve over 12,000 businesses since its 2015 founding, with a team of 114 employees. Its $26M Series B in late 2022 was backed by investors including Centana Growth Partners and Inovia Capital, signaling continued expansion in the financial services sector.

Founders and leadership

Engineering is Plooto's largest function, with 21 employees. The company operates with a median tenure of 2 years, suggesting a relatively stable workforce with moderate turnover.

The Plooto org chart

John McLane (CEO) leads 41 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
19+6%
SSales
16-16%
OOperations
120%
BBusiness Development
9+50%
FFinance
8+14%
IInformation Technology
7+17%
CCustomer Success and Support
7-12%
MMarketing
6-25%
AArts and Design
50%
Data by CrustdataCrustdata

Headcount by function: Engineering 19 (+6% YoY), Sales 16 (-16% YoY), Operations 12 (0% YoY), Business Development 9 (+50% YoY), Finance 8 (+14% YoY), Information Technology 7 (+17% YoY).

Talent flow

Plooto's team draws heavily from financial institutions like RBC and TD, as well as tech companies such as Amazon and Xoom. Alumni frequently move to roles at companies like Mastercard, RBC, and Rippling, indicating a strong financial and tech career trajectory.

Where Plooto people come from, and where they go83 current + 199 former profiles
6 people: RBC → Plooto4 people: Notch → Plooto4 people: EY → Plooto3 people: TD → Plooto3 people: Amazon → Plooto3 people: Xoom, A PayPal Service → Plooto3 people: PayPal → Plooto3 people: Accenture → Plooto2 people: Plooto → DealMaker2 people: Plooto → Mastercard2 people: Plooto → RBC2 people: Plooto → Thinkific2 people: Plooto → Rippling2 people: Plooto → Rose Rocket2 people: Plooto → Loblaw Digital2 people: Plooto → UberPlooto114 peopleCAME FROMWENT TORBC6 peopleNotch4 peopleEY4 peopleTD3 peopleAmazon3 peopleXoom, A PayPal Serv…3 peoplePayPal3 peopleAccenture3 peopleDealMaker2 peopleMastercard2 peopleRBC2 peopleThinkific2 peopleRippling2 peopleRose Rocket2 peopleLoblaw Digital2 peopleUber2 people
Data by CrustdataCrustdata

Most common previous employers of Plooto staff: RBC (6), Notch (4), EY (4), TD (3), Amazon (3), Xoom, A PayPal Service (3). Former Plooto employees most often moved to DealMaker (2), Mastercard (2), RBC (2), Thinkific (2), Rippling (2), Rose Rocket (2).

Alumni worth knowing

Web traffic

plooto.com monthly visitors+3% month over month
116,825178,210239,595201,008202420252026
Data by CrustdataCrustdata

Traffic mix: 70% direct, 11% search, 1% social, 1% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
LLeadership
45
MManagement
34
PProject Management
32
MMicrosoft Office
32
MMicrosoft Excel
28
CCustomer Service
28
TTeam Leadership
27
CCommunication
25
TTeamwork
25
JJavaScript
24
Data by CrustdataCrustdata

Most common skills at Plooto: Leadership (45), Management (34), Project Management (32), Microsoft Office (32), Microsoft Excel (28), Customer Service (28), Team Leadership (27), Communication (25).

Where the team actually sits

Headcount by regionHQ: Toronto, Ontario, Canada
OOntario, Canada
28
GGreater Toronto Area, Canada
11
CCanada
8
BBritish Columbia, Canada
5
CCalifornia, United States
5
IIndia
2
GGreater Seattle Area
2
GGeorgia, United States
2
Data by CrustdataCrustdata

Plooto people are concentrated in Ontario, Canada (28), Greater Toronto Area, Canada (11), Canada (8), British Columbia, Canada (5).

Search footprint

Organic clicks
5,797
per month
Traffic worth
$110K
if bought as ads
Ranking keywords
6,254
Ads budget
$13K
per month

Plooto attracts about 5,797 organic search visits a month, traffic worth roughly $110K a month if bought through ads. It gained 1,734 ranking keywords and lost 1,691 in the last period.

What employees say

Compensation
3.80 / 5
Career opportunities
3.70 / 5
Senior management
3.50 / 5
Work-life balance
4.00 / 5

Frequently asked

How many employees does Plooto have?

Plooto has 114 employees as of September 2026.

How much has Plooto raised?

Plooto has raised $26M in total, most recently a Series B round in December 2022.

Who is the CEO of Plooto?

John McLane (CEO) sits at the top of Plooto's reporting structure, with 6 direct reports.

Where does Plooto hire from?

The most common previous employers of current Plooto staff are RBC (6 people), Notch (4 people), EY (4 people).

Where do Plooto employees go after leaving?

Former Plooto employees most often move to DealMaker (2), Mastercard (2), RBC (2).

How much traffic does Plooto get from search?

Plooto attracts about 5,797 organic search visits a month, worth roughly $110K a month in equivalent ad spend.

What skills do people at Plooto have?

The most common skills among Plooto staff are Leadership, Management, Project Management, Microsoft Office, Microsoft Excel.

Where is Plooto's team located?

Plooto staff are concentrated in Ontario, Canada (28), Greater Toronto Area, Canada (11), Canada (8).

How big is Plooto's engineering team?

Plooto has about 19 people in Engineering, up 6% over the past year, as of September 2026.

How big is Plooto's sales team?

Plooto has about 16 people in Sales, down 16% over the past year, as of September 2026.

Computed from 83 current and 199 former Plooto profiles, as of September 2026. Source: Crustdata.

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