PrettyDamnQuick
PrettyDamnQuick (PDQ) is a checkout optimization platform for direct-to-consumer brands that raised $38M in Series A funding. The 73-person company uses behavioral and contextual signals to personalize checkout experiences, aiming to boost conversion rates and revenue.
The growth story
PrettyDamnQuick grew from 21 to 73 employees between 2021 and 2026, raising $38M along the way, most recently a Series A in January 2025.
About
PDQ provides a checkout optimization platform that analyzes over 1,600 behavioral and contextual signals to personalize shipping options, delivery promises, and incentives in real time. The platform targets direct-to-consumer brands looking to reduce friction at checkout and improve margins.
The company, founded in 2021, has grown to 73 employees and secured $38M in Series A funding in early 2025. Its investors include Ground Up Ventures, Moneta VC, and PeakSpan Capital, among others.
Founders and leadership
PDQ’s largest function is Customer Success and Support, with 13 employees. The company is headquartered in Tel Aviv and has a median employee tenure of one year.
The PrettyDamnQuick org chart
Avi Moskowitz (Co-Founder & CEO) leads 30 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (+6% YoY), Business Development 11 (0% YoY), Information Technology 9 (+29% YoY), Customer Success and Support 8 (+33% YoY), Finance 4 (-20% YoY), Product Management 4 (+33% YoY).
Talent flow
PDQ’s workforce includes a significant number of alumni from the Israel Defense Forces (13) and Ben-Gurion University of the Negev (6). Former employees have moved to companies like AfterShip, Route, and Suki Systems AI Automation Agency.
Most common previous employers of PrettyDamnQuick staff: Israel Defense Forces (13), PeakSpan Capital (3), Ben-Gurion University of the Negev (3), Syte by Nayax (3), SHREDZ Supplements (2), IAI - Israel Aerospace Industries (2). Former PrettyDamnQuick employees most often moved to AfterShip (2), Route (2), Pro-Recruiting (1), Suki Systems AI Automation Agency (1), Boardy (1), Linkt (1).
Alumni worth knowing
The PrettyDamnQuick mafia
PDQ alumni have founded three companies, including KidiLink, Suki Systems AI Automation Agency, and Marshal Security.
3Marcos Fasja, was Head of Strategic Partnerships until 2022Gil Truman, was Senior Data Engineer until 2026Ofir Makmal, was VP of Engineering until 2025Web traffic
Traffic mix: 54% direct, 29% search, 8% social, 1% paid.
What this company is made of
Most common skills at PrettyDamnQuick: Management (29), Leadership (27), Communication (27), Microsoft Office (25), Analytical Skills (25), SQL (24), Problem Solving (22), Python (Programming Language) (21).
Where the team actually sits
PrettyDamnQuick people are concentrated in Tel Aviv District, Israel (21), Israel (17), New York City Metropolitan Area (5), Center District, Israel (5).
Search footprint
PrettyDamnQuick attracts about 46 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 50 ranking keywords and lost 42 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 2.80 / 5
Frequently asked
PrettyDamnQuick has 73 employees as of September 2026.
PrettyDamnQuick has raised $38M in total, most recently a Series A round in January 2025.
PrettyDamnQuick was founded in 2021 by Avi Moskowitz, Liran Erez.
Avi Moskowitz (Co-Founder & CEO) sits at the top of PrettyDamnQuick's reporting structure, with 3 direct reports.
The most common previous employers of current PrettyDamnQuick staff are Israel Defense Forces (13 people), PeakSpan Capital (3 people), Ben-Gurion University of the Negev (3 people).
Former PrettyDamnQuick employees most often move to AfterShip (2), Route (2), Pro-Recruiting (1).
At least 3 companies have a founder who previously worked at PrettyDamnQuick, including KidiLink, Suki Systems AI Automation Agency, Marshal Security.
PrettyDamnQuick attracts about 46 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among PrettyDamnQuick staff are Management, Leadership, Communication, Microsoft Office, Analytical Skills.
PrettyDamnQuick staff are concentrated in Tel Aviv District, Israel (21), Israel (17), New York City Metropolitan Area (5).
PrettyDamnQuick has about 17 people in Engineering, up 6% over the past year, as of September 2026.
PrettyDamnQuick has about 11 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 65 current and 57 former PrettyDamnQuick profiles, as of September 2026. Source: Crustdata.
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