Route
Route provides post-purchase software for ecommerce brands, including package tracking, insurance, returns and remarketing. Since 2019, it has grown to 13,000 merchant customers and 3 million app users, protecting 150 million orders.
The growth story
Route grew from 398 to 260 employees between 2021 and 2026, raising $289M along the way, most recently a Series C in June 2024.
About
Route sells software that helps online retailers manage post-purchase experiences, from delivery tracking to returns processing. Its tools aim to turn potential customer frustrations into loyalty-building opportunities by resolving issues quickly and offering insurance-backed protections.
The company has scaled rapidly since its 2019 launch, reaching 260 employees and raising $289 million in funding, including a Series C round in June 2024. Its network now spans 13,000 brands and processes protections for millions of orders monthly, showing strong adoption in the competitive ecommerce software market.
Founders and leadership
Route's largest function is sales, accounting for 41 of its 260 employees. The company draws leadership from Utah's tech ecosystem, with many executives having backgrounds at local software firms.
The Route org chart
Eric Kobe (CEO) leads 49 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 59 (+9% YoY), Engineering 44 (+10% YoY), Operations 27 (0% YoY), Customer Success and Support 19 (-10% YoY), Business Development 19 (+19% YoY), Information Technology 15 (+25% YoY).
Talent flow
Route recruits heavily from Utah's tech scene, with top talent sources including Podium, Shopify and Amazon. Its workforce has a median tenure of 2 years, with alumni frequently moving to other Utah-based ecommerce and customer service startups.
Most common previous employers of Route staff: Frate (Acquired by Route) (9), Podium (8), Shopify (6), Amazon (6), M4U, a Bemobi company (6), Brigham Young University (5). Former Route employees most often moved to Gladly (6), Weave (5), ShipInsure (4), Redo (4), Pattern (4), Shopify (4).
Alumni worth knowing
The Route mafia
Route alumni have founded 25 companies, including Gladly (223 employees), GRIN (104 employees) and Project Solar (49 employees). Several startups focus on ecommerce and customer experience, reflecting Route's core business.
25Charlie Besecker, was Chief Revenue Officer until 2022Ryan Debenham, was Chief Technology Officer until 2023Matthew Smith, was Director Of Partnerships until 2020Trevor Okoren, was Founding Team until 2020Tanner Chatterley, was Senior Revenue Optimization Analyst until 2021David Dustin, was VP of Partnerships until 2021
Zach Bingham, was bdr until 2023
Jake Lewis, was Director, Content until 2022
Bryan Pollard, was Product / Growth until 2021
Jaren Davis, was Account Executive II | Mid Market until 2023
Kevin Schmidt, was Founding Account Manager until 2020
Ethan Forbes, was Senior Account Executive until 2021
Brady Corless, was Account Executive until 2021
Bar Bruhis, was Partnerships until 2022
Tavi Carvajal, was Senior Manager of Customer Success until 2022
Daniel Oakley, was Vice President of Marketing until 2022
Tyler Spendlove, was Enterprise Account Executive until 2023
Meg Scheding, was Fractional PMM and Customer Insights until 2024
Kevin Yenchik, was Director, Technical Recruiting & Strategic Search until 2022
Daniel Wright, was VP of Sales until 2021
Mitchell Thayne, was Director of Content/Media until 2021
Samantha Ouellette, was Consultant until 2022
Rob Hopkins, was Enterprise Account Executive until 2025
Courtney Fisher, was Head of Brand Marketing & Partnerships until 2023
John Richards, was Advisor until 2020Web traffic
Traffic mix: 79% direct, 14% search, 1% social, 1% paid.
What this company is made of
Most common skills at Route: Leadership (86), Customer Service (71), Management (61), Sales (57), Microsoft Office (55), Microsoft Excel (52), Communication (45), Public Speaking (44).
Where the team actually sits
Route people are concentrated in Utah, United States (50), Salt Lake City Metropolitan Area (16), United States (10), California, United States (10).
Search footprint
Route attracts about 9,657 organic search visits a month, traffic worth roughly $8K a month if bought through ads. It gained 688 ranking keywords and lost 615 in the last period.
What employees say
- Compensation
- 3.40 / 5
- Career opportunities
- 2.70 / 5
- Senior management
- 2.50 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
Route has 260 employees as of September 2026.
Route has raised $289M in total, most recently a Series C round in June 2024.
Route was founded in 2019 by Mike Moreno, Evan W..
Eric Kobe (CEO) sits at the top of Route's reporting structure, with 8 direct reports.
The most common previous employers of current Route staff are Frate (Acquired by Route) (9 people), Podium (8 people), Shopify (6 people).
Former Route employees most often move to Gladly (6), Weave (5), ShipInsure (4).
At least 25 companies have a founder who previously worked at Route, including Gladly, GRIN, Project Solar.
Route attracts about 9,657 organic search visits a month, worth roughly $8K a month in equivalent ad spend.
The most common skills among Route staff are Leadership, Customer Service, Management, Sales, Microsoft Office.
Route staff are concentrated in Utah, United States (50), Salt Lake City Metropolitan Area (16), United States (10).
Route has about 59 people in Sales, up 9% over the past year, as of September 2026.
Route has about 44 people in Engineering, up 10% over the past year, as of September 2026.
Computed from 153 current and 274 former Route profiles, as of September 2026. Source: Crustdata.
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