Procol
Procol sells AI-powered procurement software to enterprises, aiming to digitize over $1 trillion in corporate purchasing. The Series A startup raised $17M in 2022 and employs 229 people.
The growth story
Procol grew from 18 to 229 employees between 2019 and 2026, raising $17M along the way, most recently a Series A in September 2022.
About
Procol provides SaaS tools that use AI to streamline enterprise procurement processes. Its platform targets large companies looking to digitize and optimize their purchasing operations.
The company raised $17M in its Series A round in September 2022, led by Peak XV Surge and Blume Ventures. With 229 employees, Procol has built a substantial team since its 2022 founding.
Founders and leadership
Engineering is Procol's largest function, with 36 employees. The company has a relatively flat structure, with a median tenure of just one year across its workforce.
The Procol org chart
Gaurav Baheti (Founder & CEO) leads 54 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 66 (+40% YoY), Business Development 24 (+50% YoY), Sales 23 (-28% YoY), Customer Success and Support 18 (0% YoY), Purchasing 16 (+60% YoY), Operations 12 (0% YoY).
Talent flow
Procol recruits heavily from tech firms like SAP, Coding Ninjas, and Spyne. Its alumni often move to major Indian companies including Flipkart, Genpact, and noon.
Most common previous employers of Procol staff: SAP (4), Coding Ninjas (4), Spyne (3), GoComet (3), Spinny (3), Nagarro (3). Former Procol employees most often moved to Flipkart (5), Genpact (5), noon (4), Zaggle (3), Blinkit (3), Delhivery (2).
Alumni worth knowing
The Procol mafia
Procol alumni have founded at least 8 startups, including AdSynergiX, Bricx, and Negotiations.Ai. These ventures employ between 4 and 25 people each.
9Aditya Sharma, was Customer Success Specialist until 2023Siddharth Vij, was Product Designer until 2023Chinmay Agarwal, was Product Manager until 2021Lokesh Gupta, was Senior Manager- Procurement & Operations until 2025Ajitabh Sood, was Chief Operations Officer(COO) until 2023Prakhar Aggarwal, was Product Manager until 2022
Sumit Mendiratta, was Co-founder & CTO until 2025
Sahil Raj Singh, was Product Management Intern until 2025
Ritika Gupta, was Talent Acquisition Specialist until 2024Web traffic
Traffic mix: 20% direct, 66% search, 2% social, 0% paid.
What this company is made of
Most common skills at Procol: Communication (71), Leadership (48), Python (Programming Language) (46), Microsoft Excel (45), JavaScript (44), C++ (43), Problem Solving (41), C (Programming Language) (39).
Where the team actually sits
Procol people are concentrated in Haryana, India (62), Delhi, India (15), Uttar Pradesh, India (10), Maharashtra, India (8).
Search footprint
Procol attracts about 898 organic search visits a month, traffic worth roughly $53K a month if bought through ads. It gained 985 ranking keywords and lost 432 in the last period.
Frequently asked
Procol has 229 employees as of September 2026.
Procol has raised $17M in total, most recently a Series A round in September 2022.
Procol was founded in 2022 by Gaurav Baheti, Shashank Sankritya.
Gaurav Baheti (Founder & CEO) sits at the top of Procol's reporting structure, with 9 direct reports.
The most common previous employers of current Procol staff are SAP (4 people), Coding Ninjas (4 people), Spyne (3 people).
Former Procol employees most often move to Flipkart (5), Genpact (5), noon (4).
At least 8 companies have a founder who previously worked at Procol, including AdSynergiX., Bricx, Negotiations.Ai.
Procol attracts about 898 organic search visits a month, worth roughly $53K a month in equivalent ad spend.
The most common skills among Procol staff are Communication, Leadership, Python (Programming Language), Microsoft Excel, JavaScript.
Procol staff are concentrated in Haryana, India (62), Delhi, India (15), Uttar Pradesh, India (10).
Procol has about 66 people in Engineering, up 40% over the past year, as of September 2026.
Procol has about 24 people in Business Development, up 50% over the past year, as of September 2026.
Computed from 124 current and 244 former Procol profiles, as of September 2026. Source: Crustdata.
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