Retraced
Retraced sells supply chain management software for fashion and textile companies. The 62-person German startup raised $24M in Series A funding in September 2024.
The growth story
Retraced grew from 52 to 62 employees between 2023 and 2026, raising $24M along the way, most recently a Series A in September 2024.
About
Retraced provides a platform for fashion brands to map and manage their supply chains, focusing on supplier relationships, compliance, and sustainability. Its tools include digital product passports, risk management, and automated compliance checks.
The company has grown to 62 employees since its 2019 founding. Its $24M Series A in 2024 was led by Alante Capital and Partech, among others, signaling investor confidence in its AI-driven approach to supply chain transparency.
Founders and leadership
Engineering is Retraced's largest function with 14 staff. The company is led by a team based in Düsseldorf, Germany.
The Retraced org chart
Lukas Puender (Co-Founder & CEO) leads 32 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (-21% YoY), Business Development 13 (-19% YoY), Customer Success and Support 8 (0% YoY), Sales 4 (-50% YoY), Product Management 4 (-20% YoY), Arts and Design 3 (0% YoY).
Talent flow
Retraced hires from fashion and tech companies like Desigual and JOOR, as well as corporates like Vodafone and Henkel. Alumni have moved to roles at Douglas and Wunderland Capital.
Most common previous employers of Retraced staff: Desigual (3), JOOR (2), Vodafone (2), Henkel (2), Personio (1), ChannelEngine (1). Former Retraced employees most often moved to Douglas (2), Wonderful (1), Wunderland Capital (1), Vrtx (1), Repair Rebels (1), EMIL DEISS KG (GmbH + Co.) (1).
Alumni worth knowing
The Retraced mafia
Retraced alumni have founded three companies, including Klappt and Thankable, with a total of four staff between them.
3Brittik Basu, was Special Projects Lead until 2024Alejandra Díaz de León, was Design and Community Manager until 2021Peter Merkert, was Co-Founder & CTO until 2026Web traffic
Traffic mix: 37% direct, 48% search, 5% social, 1% paid.
What this company is made of
Most common skills at Retraced: Project Management (26), Node.js (21), Marketing (19), Management (19), Communication (18), Business Development (18), JavaScript (18), English (18).
Where the team actually sits
Retraced people are concentrated in North Rhine-Westphalia, Germany (12), Berlin, Germany (6), Germany (4), Catalonia, Spain (4).
Search footprint
Retraced attracts about 109 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 23 ranking keywords and lost 19 in the last period.
Frequently asked
Retraced has 62 employees as of September 2026.
Retraced has raised $24M in total, most recently a Series A round in September 2024.
Retraced was founded in 2019 by Lukas Puender, Philipp G. Mayer.
Lukas Puender (Co-Founder & CEO) sits at the top of Retraced's reporting structure, with 5 direct reports.
The most common previous employers of current Retraced staff are Desigual (3 people), JOOR (2 people), Vodafone (2 people).
Former Retraced employees most often move to Douglas (2), Wonderful (1), Wunderland Capital (1).
At least 3 companies have a founder who previously worked at Retraced, including Klappt, Thankable, Viamente.
Retraced attracts about 109 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Retraced staff are Project Management, Node.js, Marketing, Management, Communication.
Retraced staff are concentrated in North Rhine-Westphalia, Germany (12), Berlin, Germany (6), Germany (4).
Retraced has about 15 people in Engineering, down 21% over the past year, as of September 2026.
Retraced has about 13 people in Business Development, down 19% over the past year, as of September 2026.
Computed from 52 current and 69 former Retraced profiles, as of September 2026. Source: Crustdata.
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