Roofr
Roofr sells software for roofing contractors to manage measurements, proposals, and payments. The company has 299 employees and raised $44M, including a Series B in January 2025.
The growth story
Roofr grew from 61 to 299 employees between 2022 and 2026, raising $44M along the way, most recently a Series B in January 2025.
About
Roofr provides a software platform that helps roofing businesses handle operational tasks like creating measurement reports, digital proposals, and processing invoices. Contractors use it to reduce administrative work and focus on sales and service.
The company has scaled to nearly 300 employees. Its $44M in funding includes backing from industry-specific investors like ABC Supply alongside venture firms like Crosslink Capital.
Founders and leadership
Engineering is the largest department with 66 staff. The leadership team has not been disclosed in the data.
The Roofr org chart
Richy Nelson (Chief Executive Officer) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 77 (+17% YoY), Sales 39 (+18% YoY), Operations 31 (+24% YoY), Information Technology 19 (0% YoY), Customer Success and Support 19 (+19% YoY), Marketing 18 (-14% YoY).
Talent flow
Roofr hires heavily from other vertical SaaS companies like Jobber (11 hires) and Shopmonkey (7). Alumni have gone to roofing suppliers like ABC Supply and tech firms like OpenAI.
Most common previous employers of Roofr staff: Jobber (11), Shopmonkey (7), JobNimbus (7), Bold Commerce (6), Hover (4), Provectus (4). Former Roofr employees most often moved to ABC Supply Co. (2), Lovable (1), OpenAI (1), Delta Roofing (1), Pirros (1), Proppel (1).
Alumni worth knowing
The Roofr mafia
Three alumni-founded companies include Sixth Summit Development (9 staff), content agency The Other Guys, and Field Crew AI.
3Scott Gibson, was Engineering Team Lead until 2023Nelson Ansah, was Content Marketer until 2023Josh Szepesi, was Manager of Customer Success & Retention until 2026Web traffic
Traffic mix: 71% direct, 11% search, 2% social, 3% paid.
What this company is made of
Most common skills at Roofr: Leadership (106), Customer Service (105), Microsoft Office (79), JavaScript (77), Communication (75), Sales (71), Management (71), Project Management (70).
Where the team actually sits
Roofr people are concentrated in Ontario, Canada (61), British Columbia, Canada (24), Canada (24), Alberta, Canada (15).
Search footprint
Roofr attracts about 8,836 organic search visits a month, traffic worth roughly $159K a month if bought through ads. It gained 1,609 ranking keywords and lost 1,140 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.80 / 5
Frequently asked
Roofr has 299 employees as of September 2026.
Roofr has raised $44M in total, most recently a Series B round in January 2025.
Roofr was founded in 2015 by Kevin Redman.
Richy Nelson (Chief Executive Officer) sits at the top of Roofr's reporting structure, with 5 direct reports.
The most common previous employers of current Roofr staff are Jobber (11 people), Shopmonkey (7 people), JobNimbus (7 people).
Former Roofr employees most often move to ABC Supply Co. (2), Lovable (1), OpenAI (1).
At least 3 companies have a founder who previously worked at Roofr, including Sixth Summit Development, The Other Guys - the content marketing agency, Field Crew AI.
Roofr attracts about 8,836 organic search visits a month, worth roughly $159K a month in equivalent ad spend.
The most common skills among Roofr staff are Leadership, Customer Service, Microsoft Office, JavaScript, Communication.
Roofr staff are concentrated in Ontario, Canada (61), British Columbia, Canada (24), Canada (24).
Roofr has about 77 people in Engineering, up 17% over the past year, as of September 2026.
Roofr has about 39 people in Sales, up 18% over the past year, as of September 2026.
Computed from 225 current and 83 former Roofr profiles, as of September 2026. Source: Crustdata.
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