Sapia.ai

Software DevelopmentCarlton, Victoria, AustraliaFounded 201858 employees$22M raised

Sapia.ai sells software that uses automated chat interviews to assess job candidates' personality traits and skills. The company has raised $22M and analyzed 49 public professional profiles to date.

7
7 companies were started by ex-Sapia.ai people.
+29%
Engineering is Sapia.ai's fastest-growing team over the past year, now 18 people.
Heidi
Heidi is the most common next stop for people leaving Sapia.ai (5 alumni).
Employees
58
Total raised
$22M
Last: Series A
Site visitors
406K
per month
Alumni founders
7
companies started

The growth story

Sapia.ai headcount and funding58 people today
77$7M$11M58202120222023202420252026
Data by CrustdataCrustdata

Sapia.ai grew from 47 to 58 employees between 2021 and 2026, raising $22M along the way, most recently a Series A in November 2022.

About

Sapia.ai provides a chatbot-based hiring tool that conducts low-pressure interviews and generates personality reports for candidates. The software aims to help employers evaluate applicants beyond their resumes, focusing on skills, behaviors and values. Candidates receive personalized feedback on their strengths and work style.

The company raised $22M in a Series A round in November 2022, backed by investors including Macquarie Capital and Capital Zed. It employs 58 people, with engineering being the largest function at 14 staff.

Founders and leadership

Engineering is Sapia.ai's largest department with 14 staff. The company has a median employee tenure of 2 years, suggesting moderate turnover. Leadership includes investors like Dion Hershan and Leigh Jasper.

The Sapia.ai org chart

Barb Hyman (CEO) leads 31 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
18+29%
SSales
7+17%
IInformation Technology
6+50%
BBusiness Development
50%
MMarketing
40%
PProduct Management
3-40%
CCustomer Success and Support
30%
Data by CrustdataCrustdata

Headcount by function: Engineering 18 (+29% YoY), Sales 7 (+17% YoY), Information Technology 6 (+50% YoY), Business Development 5 (0% YoY), Marketing 4 (0% YoY), Product Management 3 (-40% YoY).

Talent flow

Sapia.ai hires heavily from tech companies like LivePerson, REA and Harver. Its alumni frequently move to Australian tech firms including Atlassian, MYOB and Canva. Many employees studied at Monash University and the University of Melbourne.

Where Sapia.ai people come from, and where they go49 current + 150 former profiles
3 people: LivePerson → Sapia.ai2 people: REA → Sapia.ai2 people: Harver → Sapia.ai2 people: pymetrics (now Harver) → Sapia.ai2 people: Culture Amp → Sapia.ai2 people: Deakin University → Sapia.ai2 people: University of Melbourne → Sapia.ai2 people: Manpower UK → Sapia.ai5 people: Sapia.ai → Heidi3 people: Sapia.ai → Atlassian3 people: Sapia.ai → MYOB2 people: Sapia.ai → SEEK2 people: Sapia.ai → Canva1 people: Sapia.ai → Mallon Associates1 people: Sapia.ai → Western Sydney University1 people: Sapia.ai → MultiplierSapia.ai58 peopleCAME FROMWENT TOLivePerson3 peopleREA2 peopleHarver2 peoplepymetrics (now Harv…2 peopleCulture Amp2 peopleDeakin University2 peopleUniversity of Melbo…2 peopleManpower UK2 peopleHeidi5 peopleAtlassian3 peopleMYOB3 peopleSEEK2 peopleCanva2 peopleMallon Associates1 peopleWestern Sydney Univ…1 peopleMultiplier1 people
Data by CrustdataCrustdata

Most common previous employers of Sapia.ai staff: LivePerson (3), REA (2), Harver (2), pymetrics (now Harver) (2), Culture Amp (2), Deakin University (2). Former Sapia.ai employees most often moved to Heidi (5), Atlassian (3), MYOB (3), SEEK (2), Canva (2), Mallon Associates (1).

Alumni worth knowing

The Sapia.ai mafia

Sapia.ai alumni have founded 7 companies, including PARITY (24 staff), Pivot Professional Learning (22 staff) and Auggie (8 staff). These startups span professional education, conversational AI and quantum computing.

Leela SrinivasanIvan VysotskiyWarren YapAudrey G NicollRussell MikowskiKim Macdonald7
founders left Sapia.ai and started 7 companies, employing 62 people between them

Leela Srinivasan, was Non Executive Director until 2018
Ivan Vysotskiy, was Head Of Technology until 2018
8 employees
Warren Yap, was Enterprise Account Executive until 2024
7 employees
Audrey G Nicoll, was Chief Marketing Officer until 2018
1 employees
Russell Mikowski, was President & Chief Revenue Officer, North America until 2024
T
Tru-stamp (in Stealth Mode)
 
Kim Macdonald, was Head of Growth until 2026
P
People First HR Consulting
 
Tamara Carslake, was People and Culture Manager until 2024

Web traffic

sapia.ai monthly visitors-11% month over month
157,973311,360464,747405,902202420252026
Data by CrustdataCrustdata

Traffic mix: 25% direct, 4% search, 2% social, 10% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
PPython (Programming Language)
21
PProject Management
17
MManagement
17
CCommunication
15
SSQL
14
LLeadership
14
MMicrosoft Office
13
JJavaScript
13
BBusiness Development
13
AAccount Management
13
Data by CrustdataCrustdata

Most common skills at Sapia.ai: Python (Programming Language) (21), Project Management (17), Management (17), Communication (15), SQL (14), Leadership (14), Microsoft Office (13), JavaScript (13).

Where the team actually sits

Headcount by regionHQ: Carlton, Victoria, Australia
VVictoria, Australia
16
GGreater Melbourne Area
7
EEngland, United Kingdom
5
NNew South Wales, Australia
5
UUnited Kingdom
2
GGreater Sydney Area
2
GGuangdong, China
2
DDubai, United Arab Emirates
1
Data by CrustdataCrustdata

Sapia.ai people are concentrated in Victoria, Australia (16), Greater Melbourne Area (7), England, United Kingdom (5), New South Wales, Australia (5). 3 offices on record.

Search footprint

Organic clicks
892
per month
Traffic worth
$10K
if bought as ads
Ranking keywords
1,340
Ads budget
$0K
per month

Sapia.ai attracts about 892 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 303 ranking keywords and lost 238 in the last period.

What employees say

Compensation
2.80 / 5
Career opportunities
3.30 / 5
Senior management
2.80 / 5
Work-life balance
3.60 / 5

Frequently asked

How many employees does Sapia.ai have?

Sapia.ai has 58 employees as of September 2026.

How much has Sapia.ai raised?

Sapia.ai has raised $22M in total, most recently a Series A round in November 2022.

Who is the CEO of Sapia.ai?

Barb Hyman (CEO) sits at the top of Sapia.ai's reporting structure, with 11 direct reports.

Where does Sapia.ai hire from?

The most common previous employers of current Sapia.ai staff are LivePerson (3 people), REA (2 people), Harver (2 people).

Where do Sapia.ai employees go after leaving?

Former Sapia.ai employees most often move to Heidi (5), Atlassian (3), MYOB (3).

What companies were founded by ex-Sapia.ai employees?

At least 7 companies have a founder who previously worked at Sapia.ai, including PARITY | A Group 1001 Company, Pivot Professional Learning, Auggie.

How much traffic does Sapia.ai get from search?

Sapia.ai attracts about 892 organic search visits a month, worth roughly $10K a month in equivalent ad spend.

What skills do people at Sapia.ai have?

The most common skills among Sapia.ai staff are Python (Programming Language), Project Management, Management, Communication, SQL.

Where is Sapia.ai's team located?

Sapia.ai staff are concentrated in Victoria, Australia (16), Greater Melbourne Area (7), England, United Kingdom (5).

How big is Sapia.ai's engineering team?

Sapia.ai has about 18 people in Engineering, up 29% over the past year, as of September 2026.

How big is Sapia.ai's sales team?

Sapia.ai has about 7 people in Sales, up 17% over the past year, as of September 2026.

Computed from 49 current and 150 former Sapia.ai profiles, as of September 2026. Source: Crustdata.

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