Self Financial, Inc.
Self Financial is a credit-building platform that offers secured credit cards and savings accounts to help users improve their credit scores. The company has raised $127M in funding and employs 888 people.
The growth story
Self Financial, Inc. grew from 313 to 888 employees between 2021 and 2026, raising $127M along the way, most recently a Series E in September 2021.
About
Self Financial provides financial products designed to help users build credit history and savings simultaneously. Its main offerings include a Credit Builder Account and a secured Visa credit card, both issued through partner banks. The platform also reports rent payments to credit bureaus and utility payments to TransUnion, expanding credit-building opportunities for users.
The company has grown to 888 employees and raised $127M in funding, most recently in a Series E round in September 2021. Its app has over 250,000 reviews on the Apple App Store with an average rating of 4.9, indicating strong user adoption and satisfaction.
Founders and leadership
Engineering is the largest function at Self Financial, with 55 employees. The company has a median tenure of 3 years, suggesting moderate employee retention. Leadership includes founders and investors from firms like Accion Ventures and Altos Ventures.
The Self Financial, Inc. org chart
James Garvey (Chief Executive Officer) leads 59 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Entrepreneurship 107 (+11% YoY), Finance 94 (+1% YoY), Engineering 84 (-18% YoY), Operations 69 (+10% YoY), Accounting 53 (-2% YoY), Business Development 53 (-5% YoY).
Talent flow
Self Financial recruits heavily from financial institutions, with Capital One being the top source of talent, contributing 10 employees. Other notable sources include Kasasa and Mercury Financial. Alumni frequently move to Mia Labs, a company founded by a Self Financial alumnus.
Most common previous employers of Self Financial, Inc. staff: Capital One (10), Kasasa (7), Mercury® Financial (6), Amazon (5), Bank of America (5), RetailMeNot (4). Former Self Financial, Inc. employees most often moved to Mia Labs (17), Raptor Technologies (3), Imprint (3), Kastner Gravelle LLP (2), Navy Federal Credit Union (2), Closinglock (2).
Alumni worth knowing
The Self Financial, Inc. mafia
Self Financial alumni have founded 7 companies, including Mia Labs, which employs 79 people. Other ventures include ResilienceVC and Living Unfiltered, showcasing the entrepreneurial spirit of its former employees.
7Kelvin Pho, was SVP of Innovation until 2023Vikas Raj, was Board Observer until 2021Dina Marie Blas, was Sr. Operations Specialist | Trainer until 2024Nick Shiffert, was Vice President Of Product Management until 2021Nathan Bussiere, was Principal Researcher until 2026Kristian Lund, was SVP of Rent and Bills Reporting at Self until 2026
Muhammad Ishfaq, was Accountant until 2022Web traffic
Traffic mix: 25% direct, 14% search, 2% social, 12% paid.
What this company is made of
Most common skills at Self Financial, Inc.: Leadership (103), Microsoft Office (96), Customer Service (95), Microsoft Excel (88), Management (77), Data Analysis (74), Communication (73), SQL (71).
Where the team actually sits
Self Financial, Inc. people are concentrated in Texas, United States (79), United States (12), California, United States (11), Austin, Texas Metropolitan Area (11).
Search footprint
Self Financial, Inc. attracts about 60,100 organic search visits a month, traffic worth roughly $2M a month if bought through ads. It gained 23,944 ranking keywords and lost 18,388 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
Self Financial, Inc. has 888 employees as of September 2026.
Self Financial, Inc. has raised $127M in total, most recently a Series E round in September 2021.
James Garvey (Chief Executive Officer) sits at the top of Self Financial, Inc.'s reporting structure, with 4 direct reports.
The most common previous employers of current Self Financial, Inc. staff are Capital One (10 people), Kasasa (7 people), Mercury® Financial (6 people).
Former Self Financial, Inc. employees most often move to Mia Labs (17), Raptor Technologies (3), Imprint (3).
At least 7 companies have a founder who previously worked at Self Financial, Inc., including Mia Labs, ResilienceVC, Living Unfiltered.
Self Financial, Inc. attracts about 60,100 organic search visits a month, worth roughly $2M a month in equivalent ad spend.
The most common skills among Self Financial, Inc. staff are Leadership, Microsoft Office, Customer Service, Microsoft Excel, Management.
Self Financial, Inc. staff are concentrated in Texas, United States (79), United States (12), California, United States (11).
Self Financial, Inc. has about 107 people in Entrepreneurship, up 11% over the past year, as of September 2026.
Self Financial, Inc. has about 94 people in Finance, up 1% over the past year, as of September 2026.
Computed from 246 current and 320 former Self Financial, Inc. profiles, as of September 2026. Source: Crustdata.
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