Shoplazza
Shoplazza is an e-commerce platform that helps merchants build online stores, used by over 500,000 businesses across 180 markets. The Toronto-based company has raised $209M, most recently in a Series C round in January 2022.
The growth story
Shoplazza grew from 146 to 205 employees between 2022 and 2026, raising $209M along the way, most recently a Series C in January 2022.
About
Shoplazza provides tools for businesses to create and manage online stores, including features for selling, promoting, and scaling e-commerce operations. Its platform targets merchants worldwide who want to establish or grow their online presence.
The company has expanded rapidly since its 2017 founding, reaching over 500,000 online stores globally. Its $209M in funding, led by investors including Sky9 Capital and Chimera Partners, supports continued growth across 180 markets.
Founders and leadership
Shoplazza's largest function is Human Resources, with 5 employees in that department. The company has maintained a median tenure of 4 years among its 205 employees, suggesting stable leadership and organizational structure.
The Shoplazza org chart
Randin Kinsbruner (CEO US) leads 28 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Human Resources 26 (+8% YoY), Marketing 25 (+14% YoY), Engineering 20 (+18% YoY), Product Management 17 (-6% YoY), Business Development 16 (0% YoY), Operations 13 (-7% YoY).
Talent flow
Shoplazza recruits heavily from Chinese tech giants, with Baidu, Tencent, and Huawei being the top sources of talent. Alumni have moved on to companies like Amazon, ByteDance, and Ant International.
Most common previous employers of Shoplazza staff: Baidu (5), Tencent (3), Huawei (2), Linklaters (2), Michael Page (2), 汇才易科技(深圳)有限公司 (1). Former Shoplazza employees most often moved to Amazon (3), &another (1), MW Communications (1), ByteDance (1), SHIPAID (1), Ant International (1).
Alumni worth knowing
Web traffic
Traffic mix: 36% direct, 35% search, 11% social, 2% paid.
What this company is made of
Most common skills at Shoplazza: Management (18), Marketing (16), Communication (14), Project Management (14), Data Analysis (13), Leadership (13), Business Development (12), E-Commerce (12).
Where the team actually sits
Shoplazza people are concentrated in Guangdong, China (19), California, United States (4), Canada (4), Shanghai, China (3).
Search footprint
Shoplazza attracts about 3,464 organic search visits a month, traffic worth roughly $44K a month if bought through ads. It gained 990 ranking keywords and lost 970 in the last period.
Frequently asked
Shoplazza has 205 employees as of September 2026.
Shoplazza has raised $209M in total, most recently a Series C round in January 2022.
Shoplazza was founded in 2017 by Jeff li, Kris Li, Jiho Chen.
Randin Kinsbruner (CEO US) sits at the top of Shoplazza's reporting structure, with 8 direct reports.
The most common previous employers of current Shoplazza staff are Baidu (5 people), Tencent (3 people), Huawei (2 people).
Former Shoplazza employees most often move to Amazon (3), &another (1), MW Communications (1).
Shoplazza attracts about 3,464 organic search visits a month, worth roughly $44K a month in equivalent ad spend.
The most common skills among Shoplazza staff are Management, Marketing, Communication, Project Management, Data Analysis.
Shoplazza staff are concentrated in Guangdong, China (19), California, United States (4), Canada (4).
Shoplazza has about 26 people in Human Resources, up 8% over the past year, as of September 2026.
Shoplazza has about 25 people in Marketing, up 14% over the past year, as of September 2026.
Computed from 44 current and 81 former Shoplazza profiles, as of September 2026. Source: Crustdata.
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