Sortlist
Sortlist operates a marketplace connecting companies with expert teams for IT, creative and marketing services, handling 120,000 companies annually. The Belgium-based company has raised $16M, most recently in a Series B round in September 2021.
The growth story
Sortlist grew from 121 to 90 employees between 2023 and 2026, raising $16M along the way, most recently a Series B in September 2021.
About
Sortlist runs a B2B platform that matches businesses with service providers across IT, creative and marketing domains. The platform focuses on connecting clients with providers based on talent rather than company size.
The company has scaled to 90 employees since its 2014 founding. Its $16M Series B in 2021 suggests continued growth ambitions, though recent headcount trends are unclear.
Founders and leadership
Sales is the largest function at Sortlist, with 9 employees. Leadership includes investors Diego Du Monceau and François Van Uffelen, who have backed the company through multiple funding rounds.
The Sortlist org chart
Nicolas Finet (Founder & CEO) leads 25 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Marketing 14 (-22% YoY), Sales 13 (-24% YoY), Business Development 10 (0% YoY), Media and Communication 9 (-10% YoY), Engineering 8 (0% YoY), Arts and Design 6 (0% YoY).
Talent flow
Sortlist recruits heavily from Université catholique de Louvain, which accounts for 6 employees. Alumni frequently move to VistaPrint, Malt and Revolut, with VistaPrint taking 3 former Sortlist employees.
Most common previous employers of Sortlist staff: Team Corner (2), Drawbotics (2), Tropic (2), Smovin (1), Noukie's (1), Solvay Lifelong Learning | Solvay Brussels School of Economics & Management (1). Former Sortlist employees most often moved to VistaPrint (3), LIZY (2), Malt (2), Work With Island (2), LinkedIn (2), Revolut (2).
Alumni worth knowing
The Sortlist mafia
Sortlist alumni have founded 10 companies, including Vanagon (14 staff), thenomadzone (4 staff) and GIT - Get In Touch (3 staff). These startups span marketing, travel and technology services.
10Axel Roitzsch, was Managing Director Germany until 2021Ilyass Fkeoui, was Account Management Team Leader Spain, Portugal & LATAM until 2021William Swinnen, was Business Analyst until 2021Ruurd Boehlee, was Regional Director Western Europe until 2025Olivier Danniau, was Chief Commercial Officer until 2026Leonard Zenouzi, was Country Manager Germany until 2020
Alejandro Fernández, was Business Development Representative until 2023
Mihai C., was Full Stack Engineer until 2021
Eyob Van Haute, was Marketing Intern until 2021
Lara Cantos, M.A., C.T., was Business Manager until 2023Web traffic
Traffic mix: 30% direct, 47% search, 3% social, 1% paid.
What this company is made of
Most common skills at Sortlist: Digital Marketing (21), Project Management (20), Search Engine Optimization (SEO) (20), Microsoft Office (19), Teamwork (19), Sales (19), Marketing (18), Communication (18).
Where the team actually sits
Sortlist people are concentrated in Brussels Metropolitan Area (8), Belgium (5), Community of Madrid, Spain (5), Brussels Region, Belgium (5). 6 offices on record.
Search footprint
Sortlist attracts about 12,240 organic search visits a month, traffic worth roughly $1M a month if bought through ads. It gained 28,293 ranking keywords and lost 30,923 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Sortlist has 90 employees as of September 2026.
Sortlist has raised $16M in total, most recently a Series B round in September 2021.
Sortlist was founded in 2014 by Nicolas Finet, Charles De Groote, Michael Valette.
Nicolas Finet (Founder & CEO) sits at the top of Sortlist's reporting structure, with 3 direct reports.
The most common previous employers of current Sortlist staff are Team Corner (2 people), Drawbotics (2 people), Tropic (2 people).
Former Sortlist employees most often move to VistaPrint (3), LIZY (2), Malt (2).
At least 10 companies have a founder who previously worked at Sortlist, including Vanagon, thenomadzone, GIT - Get In Touch.
Sortlist attracts about 12,240 organic search visits a month, worth roughly $1M a month in equivalent ad spend.
The most common skills among Sortlist staff are Digital Marketing, Project Management, Search Engine Optimization (SEO), Microsoft Office, Teamwork.
Sortlist staff are concentrated in Brussels Metropolitan Area (8), Belgium (5), Community of Madrid, Spain (5).
Sortlist has about 14 people in Marketing, down 22% over the past year, as of September 2026.
Sortlist has about 13 people in Sales, down 24% over the past year, as of September 2026.
Computed from 54 current and 272 former Sortlist profiles, as of September 2026. Source: Crustdata.
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