SpotHopper
SpotHopper sells AI-powered marketing software to independent restaurants, serving over 18,000 customers with a 99% retention rate. The Milwaukee-based company raised $26M in a Series B round in June 2023.
The growth story
SpotHopper grew from 185 to 816 employees between 2022 and 2026, raising $26M along the way, most recently a Series B in June 2023.
About
SpotHopper provides restaurants with tools to manage websites, optimize Google and SEO, and run marketing campaigns across social media, email, and text. Its platform also handles reservations, catering, and private events, aiming to increase customer acquisition and revenue.
The company has grown to 816 employees, with notable backing from TVC Capital. Its high retention rate suggests strong product-market fit in the competitive restaurant software space.
Founders and leadership
Sales is SpotHopper's largest function with 184 employees, accounting for nearly a quarter of its workforce. The company has a median employee tenure of 2 years, indicating moderate turnover.
The SpotHopper org chart
Niko Ivanovic (Founder & CEO) leads 56 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 398 (+23% YoY), Engineering 99 (+4% YoY), Arts and Design 65 (0% YoY), Human Resources 51 (+13% YoY), Customer Success and Support 47 (+12% YoY), Business Development 32 (+45% YoY).
Talent flow
SpotHopper recruits heavily from Yelp, Starbucks, and CoStar, suggesting a focus on candidates with customer service and local business experience. Alumni frequently move to restaurant tech competitors like Toast and SpotOn.
Most common previous employers of SpotHopper staff: Yelp (10), Starbucks (5), CoStar (5), DoorDash (3), Kohl's (3), Target (3). Former SpotHopper employees most often moved to Toast (5), Cherry (4), Fidelity Investments (3), SpotOn (3), Insperity (2), Paycom (2).
Alumni worth knowing
The SpotHopper mafia
SpotHopper alumni have founded 7 companies, including Frozen One (11 staff) and True Soft (4 staff). Most ventures are small, with 1-4 employees, and focus on talent services and software development.
7Alan Chen, was Recruiter until 2025Marko Ciric, was Research And Development Engineer until 2024Lauren Szuchan, was Senior Account Executive until 2024Sarah Crawford, was Senior Account Executive until 2025Jessica H., was Account Executive until 2026Michaela M., was Account Executive until 2024
Haleigh A. Wimberly, MBA, was Customer Success - Loyalty and Retention until 2024Hiring now
Web traffic
Traffic mix: 61% direct, 14% search, 5% social, 1% paid.
What this company is made of
Most common skills at SpotHopper: Customer Service (336), Communication (310), Sales (303), Microsoft Office (251), Leadership (231), Microsoft Excel (207), Teamwork (195), Social Media (195).
Where the team actually sits
SpotHopper people are concentrated in California, United States (31), Serbia (25), Centralna Srbija, Serbia (22), Florida, United States (17).
Search footprint
SpotHopper attracts about 547 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 29 ranking keywords and lost 37 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
SpotHopper has 816 employees as of September 2026.
SpotHopper has raised $26M in total, most recently a Series B round in June 2023.
SpotHopper was founded in 2015 by Niko Ivanovic.
Niko Ivanovic (Founder & CEO) sits at the top of SpotHopper's reporting structure, with 3 direct reports.
The most common previous employers of current SpotHopper staff are Yelp (10 people), Starbucks (5 people), CoStar (5 people).
Former SpotHopper employees most often move to Toast (5), Cherry (4), Fidelity Investments (3).
At least 7 companies have a founder who previously worked at SpotHopper, including Frozen One, True Soft, PClub Talent.
SpotHopper attracts about 547 organic search visits a month, worth roughly $3K a month in equivalent ad spend.
The most common skills among SpotHopper staff are Customer Service, Communication, Sales, Microsoft Office, Leadership.
SpotHopper staff are concentrated in California, United States (31), Serbia (25), Centralna Srbija, Serbia (22).
SpotHopper has about 398 people in Sales, up 23% over the past year, as of September 2026.
SpotHopper has about 99 people in Engineering, up 4% over the past year, as of September 2026.
Computed from 293 current and 313 former SpotHopper profiles, as of September 2026. Source: Crustdata.
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