Storyblok
Storyblok is a headless content management system used by marketers and developers to manage and deliver content across websites, apps, and AI-driven platforms. The company, founded in 2017 and based in Linz, Austria, has raised $138M, including a Series C round in June 2024, and employs 319 people.
The growth story
Storyblok grew from 65 to 319 employees between 2021 and 2026, raising $138M along the way, most recently a Series C in June 2024.
About
Storyblok provides a headless CMS that allows marketers to use a visual editor with reusable components and workflows, while developers can integrate the platform with their preferred frameworks via APIs. Its customers include brands like Virgin Media O2, Oatly, and TomTom, who use it to manage and distribute content efficiently.
The company has raised $138M, with its latest Series C round closing in June 2024. Its investor base includes firms like 3VC, Brighton Park Capital, and Mubadala Capital Ventures. With 319 employees, Storyblok has built a significant presence in the competitive CMS market.
Founders and leadership
Storyblok’s largest function is sales, with 62 employees dedicated to this area. The company’s leadership team is based in Linz, Austria, and oversees a workforce that spans multiple functions, including development, marketing, and customer support.
The Storyblok org chart
Dominik Angerer (CEO, Co-Founder) leads 60 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 76 (+43% YoY), Sales 62 (+29% YoY), Marketing 27 (0% YoY), Business Development 25 (-7% YoY), Customer Success and Support 23 (-4% YoY), Entrepreneurship 15 (+7% YoY).
Talent flow
Storyblok’s employees often come from companies like Adobe, Oracle, and Salesforce, with 11 hires from Adobe alone. Alumni frequently move to roles at companies such as OtterlyAI and Spectora Home Inspection Software, with 3 former employees joining each.
Most common previous employers of Storyblok staff: Adobe (11), Oracle (10), Salesforce (5), Optimizely (5), Contentful (5), Kong (4). Former Storyblok employees most often moved to OtterlyAI (3), Spectora Home Inspection Software (3), Ardoq (2), Optimizely (2), Optro (2), Media Maven - PR and content for franchises (1).
Alumni worth knowing
The Storyblok mafia
Storyblok alumni have founded 7 companies, including radical team coaching, LinuxGuard, and Deploy72. These startups range in size from 1 to 7 employees, with radical team coaching being the largest.
7Nevena Buzek, was Talent Management and Development Manager until 2024John Skitt, was Sales Manager until 2022Daniel Angel G, was Growth Specialist until 2024Simon Turner, was Global Lead, Strategic Technology Alliances until 2026Silvia G., was Employer Branding & Culture Manager until 2025Franz-Xaver Burner, was Advisory Board Member until 2020
Franklin Albornoz, was SDR until 2022Web traffic
Traffic mix: 50% direct, 18% search, 3% social, 0% paid.
What this company is made of
Most common skills at Storyblok: Leadership (108), Project Management (96), Microsoft Office (94), Communication (94), Management (93), JavaScript (91), Sales (81), Teamwork (81).
Where the team actually sits
Storyblok people are concentrated in England, United Kingdom (24), Berlin, Germany (13), Austria (12), United Kingdom (8). 5 offices on record.
Search footprint
Storyblok attracts about 9,752 organic search visits a month, traffic worth roughly $71K a month if bought through ads. It gained 4,768 ranking keywords and lost 2,627 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Storyblok has 319 employees as of September 2026.
Storyblok has raised $138M in total, most recently a Series C round in June 2024.
Storyblok was founded in 2017 by Dominik Angerer, Alexander F..
Dominik Angerer (CEO, Co-Founder) sits at the top of Storyblok's reporting structure, with 3 direct reports.
The most common previous employers of current Storyblok staff are Adobe (11 people), Oracle (10 people), Salesforce (5 people).
Former Storyblok employees most often move to OtterlyAI (3), Spectora Home Inspection Software (3), Ardoq (2).
At least 7 companies have a founder who previously worked at Storyblok, including radical team coaching, LinuxGuard, Deploy72.
Storyblok attracts about 9,752 organic search visits a month, worth roughly $71K a month in equivalent ad spend.
The most common skills among Storyblok staff are Leadership, Project Management, Microsoft Office, Communication, Management.
Storyblok staff are concentrated in England, United Kingdom (24), Berlin, Germany (13), Austria (12).
Storyblok has about 76 people in Engineering, up 43% over the past year, as of September 2026.
Storyblok has about 62 people in Sales, up 29% over the past year, as of September 2026.
Computed from 239 current and 197 former Storyblok profiles, as of September 2026. Source: Crustdata.
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Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.