Stravito
Stravito sells AI-powered market research software that helps companies analyze consumer data and test product ideas. The Stockholm-based company has 120 employees and raised $21M in a 2021 Series A.
The growth story
Stravito grew from 59 to 120 employees between 2021 and 2026, raising $21M along the way, most recently a Series A in September 2021.
About
Stravito provides a platform that centralizes market research data and uses AI to help companies make faster product and campaign decisions. Its software lets teams ask strategic questions, trace insights to their sources, and simulate consumer perspectives using AI personas based on brand segmentation studies.
The company has grown to 120 employees since its 2017 founding. Its $21M Series A in 2021 was led by Creade AB and included Endeit Capital, Inventure, and henQ.
Founders and leadership
Engineering is Stravito's largest function with 14 employees. The company has a median tenure of 2 years across its workforce.
The Stravito org chart
Thor Olof P. (Founder / CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 23 (+5% YoY), Business Development 16 (-6% YoY), Customer Success and Support 14 (+17% YoY), Marketing 13 (+44% YoY), Product Management 9 (-10% YoY), Sales 8 (+33% YoY).
Talent flow
Stravito's hires come primarily from Swedish tech companies, with Zettle by PayPal being the top source. Alumni have gone on to roles at companies like Tietoevry and Compass.
Most common previous employers of Stravito staff: Zettle by PayPal (7), quantilope (3), Spotify (2), Nielsen (2), Telavox (2), Upland Software (2). Former Stravito employees most often moved to Tapcheck (2), Mimo (2), doinstruct (2), Tietoevry (2), mobi (1), Compass (1).
Alumni worth knowing
Web traffic
Traffic mix: 60% direct, 5% search, 9% social, 0% paid.
What this company is made of
Most common skills at Stravito: Project Management (41), Management (38), Microsoft Office (37), Leadership (34), Communication (29), Social Media (28), Strategy (27), Marketing Strategy (26).
Where the team actually sits
Stravito people are concentrated in Stockholm County, Sweden (21), North Holland, Netherlands (9), England, United Kingdom (8), Greater Stockholm Metropolitan Area (8).
Search footprint
Stravito attracts about 364 organic search visits a month, traffic worth roughly $20K a month if bought through ads. It gained 327 ranking keywords and lost 395 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.70 / 5
Frequently asked
Stravito has 120 employees as of September 2026.
Stravito has raised $21M in total, most recently a Series A round in September 2021.
Stravito was founded in 2017 by Thor Olof P..
Thor Olof P. (Founder / CEO) sits at the top of Stravito's reporting structure, with 5 direct reports.
The most common previous employers of current Stravito staff are Zettle by PayPal (7 people), quantilope (3 people), Spotify (2 people).
Former Stravito employees most often move to Tapcheck (2), Mimo (2), doinstruct (2).
Stravito attracts about 364 organic search visits a month, worth roughly $20K a month in equivalent ad spend.
The most common skills among Stravito staff are Project Management, Management, Microsoft Office, Leadership, Communication.
Stravito staff are concentrated in Stockholm County, Sweden (21), North Holland, Netherlands (9), England, United Kingdom (8).
Stravito has about 23 people in Engineering, up 5% over the past year, as of September 2026.
Stravito has about 16 people in Business Development, down 6% over the past year, as of September 2026.
Computed from 101 current and 111 former Stravito profiles, as of September 2026. Source: Crustdata.
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