TheyDo - Journey Management
TheyDo sells enterprise software for mapping and analyzing customer journeys, using AI to combine behavioral data with emotional feedback. The Amsterdam-based company has raised $49M, including a Series A in March 2024, and employs 115 people.
The growth story
TheyDo - Journey Management grew from 18 to 115 employees between 2022 and 2026, raising $49M along the way, most recently a Series A in March 2024.
About
TheyDo's platform helps large companies visualize and optimize customer interactions across touchpoints by unifying quantitative data with qualitative insights. Enterprises use it to identify pain points and opportunities in customer experiences that impact loyalty and revenue.
The company has attracted investment from firms like Blossom Capital and 20SALES, reaching a $49M total raise with its recent Series A. Its workforce of 115 skews heavily toward engineering talent, which makes up over a quarter of staff.
Founders and leadership
Engineering dominates TheyDo's organization, accounting for 30 of its 115 employees. Leadership includes alumni from customer experience firms like Medallia and Sprinklr, with a median employee tenure of two years.
The TheyDo - Journey Management org chart
Jochem van der Veer (Co-Founder & CEO) leads 41 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 33 (+10% YoY), Sales 22 (+69% YoY), Business Development 8 (-11% YoY), Customer Success and Support 7 (+40% YoY), Marketing 5 (0% YoY), Information Technology 4 (-20% YoY).
Talent flow
TheyDo recruits heavily from customer feedback platforms, with 9 hires from Medallia and 5 from Sprinklr. Alumni frequently move to customer experience startups, including founders of auction software firm Marlei LLC.
Most common previous employers of TheyDo - Journey Management staff: Medallia (9), Sprinklr (5), Personio (4), UserTesting (4), de.foundation (3), Level AI (3). Former TheyDo - Journey Management employees most often moved to Tsuga (2), Recare (1), Be Customer Led (1), edenity. (1), Marlei LLC (AuctionWire.ai) (1), railcube (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 64% direct, 21% search, 2% social, 1% paid.
What this company is made of
Most common skills at TheyDo - Journey Management: Management (39), Leadership (37), Project Management (31), Business Development (29), JavaScript (28), Customer Relationship Management (CRM) (26), Sales (25), Business Strategy (25).
Where the team actually sits
TheyDo - Journey Management people are concentrated in England, United Kingdom (10), North Holland, Netherlands (10), Netherlands (7), Florida, United States (3).
Search footprint
TheyDo - Journey Management attracts about 949 organic search visits a month, traffic worth roughly $21K a month if bought through ads. It gained 469 ranking keywords and lost 899 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.70 / 5
Frequently asked
TheyDo - Journey Management has 115 employees as of September 2026.
TheyDo - Journey Management has raised $49M in total, most recently a Series A round in March 2024.
TheyDo - Journey Management was founded in 2018 by Jochem van der Veer, Charles Beaumont, Martin Palamarz.
Jochem van der Veer (Co-Founder & CEO) sits at the top of TheyDo - Journey Management's reporting structure, with 7 direct reports.
The most common previous employers of current TheyDo - Journey Management staff are Medallia (9 people), Sprinklr (5 people), Personio (4 people).
Former TheyDo - Journey Management employees most often move to Tsuga (2), Recare (1), Be Customer Led (1).
TheyDo - Journey Management attracts about 949 organic search visits a month, worth roughly $21K a month in equivalent ad spend.
The most common skills among TheyDo - Journey Management staff are Management, Leadership, Project Management, Business Development, JavaScript.
TheyDo - Journey Management staff are concentrated in England, United Kingdom (10), North Holland, Netherlands (10), Netherlands (7).
TheyDo - Journey Management has about 33 people in Engineering, up 10% over the past year, as of September 2026.
TheyDo - Journey Management has about 22 people in Sales, up 69% over the past year, as of September 2026.
Computed from 99 current and 77 former TheyDo - Journey Management profiles, as of September 2026. Source: Crustdata.
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