Truemed
Truemed enables consumers to use HSA/FSA funds for health and wellness products by handling medical evaluations and compliance documentation. The Austin-based company, founded in 2022, has raised $38M in Series A funding and employs 116 people.
The growth story
Truemed grew from 9 to 116 employees between 2021 and 2026, raising $38M along the way, most recently a Series A in December 2025.
About
Truemed facilitates the use of HSA/FSA funds for non-traditional health products like fitness equipment and sleep aids. It partners with brands such as Peloton and Garmin to integrate compliant spending options directly into merchant checkout flows, making it easier for consumers to access tax-advantaged funds for wellness investments.
The company has grown to 116 employees since its 2022 founding and secured $38M in Series A funding led by top investors including Andreessen Horowitz and Bessemer Venture Partners. Its rapid scaling reflects the increasing demand for flexible healthcare spending solutions.
Founders and leadership
Engineering is Truemed's largest function, accounting for 24 of its 116 employees. The company operates with a relatively flat structure, typical of early-stage startups, with a median tenure of just one year.
The Truemed org chart
Justin Mares (CEO + Co-Founder) leads 32 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 28 (+65% YoY), Sales 9 (+50% YoY), Customer Success and Support 7 (+250% YoY), Healthcare Services 7 (0% YoY), Administrative 7 (+40% YoY), Business Development 7 (0% YoY).
Talent flow
Truemed recruits heavily from Rev, Future, and Google, with 15, 6, and 4 hires respectively. Alumni have moved on to diverse roles at companies like Virta Health and The White House, as well as startups such as Nestwell.
Most common previous employers of Truemed staff: Rev (15), Future (6), Google (4), AlphaSights (3), Shopify (3), pooldash (3). Former Truemed employees most often moved to Nestwell (1), Growth Signals (1), AXA México (1), Babylist (1), The White House (1), Virta Health (1).
Alumni worth knowing
Web traffic
Traffic mix: 33% direct, 29% search, 1% social, 3% paid.
What this company is made of
Most common skills at Truemed: Leadership (38), Public Speaking (30), Microsoft Excel (29), Microsoft Office (27), JavaScript (27), Social Media (25), Microsoft PowerPoint (24), Marketing (24).
Where the team actually sits
Truemed people are concentrated in California, United States (19), Texas, United States (13), United States (8), New York, United States (5).
Search footprint
Truemed attracts about 29,640 organic search visits a month, traffic worth roughly $200K a month if bought through ads. It gained 11,741 ranking keywords and lost 7,081 in the last period.
Frequently asked
Truemed has 116 employees as of September 2026.
Truemed has raised $38M in total, most recently a Series A round in December 2025.
Truemed was founded in 2022 by Justin Mares.
Justin Mares (CEO + Co-Founder) sits at the top of Truemed's reporting structure, with 4 direct reports.
The most common previous employers of current Truemed staff are Rev (15 people), Future (6 people), Google (4 people).
Former Truemed employees most often move to Nestwell (1), Growth Signals (1), AXA México (1).
Truemed attracts about 29,640 organic search visits a month, worth roughly $200K a month in equivalent ad spend.
The most common skills among Truemed staff are Leadership, Public Speaking, Microsoft Excel, Microsoft Office, JavaScript.
Truemed staff are concentrated in California, United States (19), Texas, United States (13), United States (8).
Truemed has about 28 people in Engineering, up 65% over the past year, as of September 2026.
Truemed has about 9 people in Sales, up 50% over the past year, as of September 2026.
Computed from 82 current and 22 former Truemed profiles, as of September 2026. Source: Crustdata.
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