Unibuddy
Unibuddy operates a platform connecting university student ambassadors with prospective students to aid higher education decisions. The London-based company has raised $32M and employs 269 people.
The growth story
Unibuddy grew from 442 to 269 employees between 2021 and 2026, raising $32M along the way, most recently a Series B in July 2021.
About
Unibuddy provides a digital platform where university student ambassadors share their experiences with prospective students globally. The service helps students make informed decisions about higher education while enabling universities to attract and retain diverse student populations.
The company, founded in 2015, has grown to 269 employees and secured $32M in funding, including a Series B round in July 2021. Its investors include Highland Europe and Stride.VC.
Founders and leadership
Engineering is Unibuddy's largest function with 10 employees. The company's leadership spans across technology and education sectors, supported by a diverse team.
The Unibuddy org chart
Diego Fanara (CEO & Co-Founder) leads 28 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Community and Social Services 104 (0% YoY), Education 86 (-11% YoY), Business Development 14 (+17% YoY), Engineering 11 (-27% YoY), Sales 8 (-11% YoY), Customer Success and Support 6 (-33% YoY).
Talent flow
Unibuddy recruits from various organizations including Springpod, HSBC, and NHS. Alumni often move to companies like Sona, Exclaimer, and Deloitte. The median tenure at the company is 2 years.
Most common previous employers of Unibuddy staff: Springpod (4), HSBC (3), NHS (3), University of Glasgow (2), Common Purpose (2), Queen Mary University of London (2). Former Unibuddy employees most often moved to Sona (3), Exclaimer (3), Deloitte (3), Amazon (3), Connect Earth (2), Magma Math (2).
Alumni worth knowing
The Unibuddy mafia
Unibuddy alumni have founded 12 companies, including Familiar (632 staff) and Connect Earth (42 staff). Other notable startups include Edra, Datalogz, and SymphoRNA.
12Kimeshan Naidoo, was Co-Founder & Board MemberAlexander Wilhelm L., was Strategic Partnerships until 2020Yannis Karamanlakis, was Advisor until 2023Tina Bhatia, was University Partnerships Manager until 2020Benjamina Bollag, was Lead Developer until 2016Areg Nzsdejan, was Brand Ambassador until 2016
Mathieu Bayou, was Head of Platforms until 2022
Luke Adams, was Financial Controller until 2023
Abdus Samad Nara, was Student Ambassador until 2022
MA. Peter Husár, was Student Ambassador until 2022
Josie Hull, was LUMS UNI-Buddy Ambassador until 2019
Martin Alohan, MSc, Chart.PR, was Student Ambassador until 2021Web traffic
Traffic mix: 21% direct, 71% search, 1% social, 0% paid.
What this company is made of
Most common skills at Unibuddy: Communication (154), Teamwork (122), Leadership (95), Customer Service (86), Time Management (82), Problem Solving (80), Project Management (68), Analytical Skills (66).
Where the team actually sits
Unibuddy people are concentrated in England, United Kingdom (52), United Kingdom (21), Scotland, United Kingdom (13), Utrecht, Netherlands (7).
Search footprint
Unibuddy attracts about 1,371 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 265 ranking keywords and lost 264 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Unibuddy has 269 employees as of September 2026.
Unibuddy has raised $32M in total, most recently a Series B round in July 2021.
Unibuddy was founded in 2015 by Kimeshan Naidoo, Diego Fanara.
Diego Fanara (CEO & Co-Founder) sits at the top of Unibuddy's reporting structure, with 3 direct reports.
The most common previous employers of current Unibuddy staff are Springpod (4 people), HSBC (3 people), NHS (3 people).
Former Unibuddy employees most often move to Sona (3), Exclaimer (3), Deloitte (3).
At least 12 companies have a founder who previously worked at Unibuddy, including Familiar, Connect Earth, Edra.
Unibuddy attracts about 1,371 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among Unibuddy staff are Communication, Teamwork, Leadership, Customer Service, Time Management.
Unibuddy staff are concentrated in England, United Kingdom (52), United Kingdom (21), Scotland, United Kingdom (13).
Unibuddy has about 104 people in Community and Social Services, up 0% over the past year, as of September 2026.
Unibuddy has about 86 people in Education, down 11% over the past year, as of September 2026.
Computed from 191 current and 291 former Unibuddy profiles, as of September 2026. Source: Crustdata.
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